Trend Reports

New Codes of Value

This report explores how businesses can make people feel valued. How do we ensure it is genuine value that adds to people’s lives and gives them a sense of forward momentum – not pretend value that detracts from their lives and stalls their growth as well as the growth of your business?

Future Forecast 2025

The most anticipated report of the year breaks down the 50 trends set to shape the coming year

Future Five 2025

Unpack the five crucial topics for brands to understand and address in 2025.

The Synthocene Era : AI Futures

In this new synthetic age, this report defines the Expanded Human, not only looking at how we will be shaped by technologies but how we will interact with and benefit from them, especially as they become more human.

Game-Changers : The Future of Sports Fandom

Innovation Debrief 2024-2025

Food & Drink Futures 2024-2025

Generations: Now and Next 2024-2025

Boomers: Now and Next 2024-2025

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way. 

Gen X: Now and Next 2024-2025

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities. 

Millennials: Now and Next 2024-2025

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths. 

Gen Z: Now and Next 2024-2025

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox. 

Gen Alpha: Now and Next 2024-2025

New Codes of Luxury 2024–2025

Explore our Luxury States Report 2024, as we give businesses a unique tool to understand the behaviours and action responses to meet luxurians’ future needs now.

Future Forecast 2024

Future Five 2024

Luxury Futures 2023

Explore our Luxury Futures 2023 report, featuring the latest sector macrotrend Luxury Recrafted, which examines how the consumers – or rather the collectors – of tomorrow will expect luxury to signal status.

Innovation Debrief 2023

Explore our Innovation Debrief report, which features 50 definitive brand campaigns, case studies and global innovators across 10 key trends that are disrupting consumer thinking around the world.

Beauty, Health & Wellness 2023

Explore our Beauty, Health & Wellness report, featuring the latest sector macrotrend Longevity Lifestyles, which examines how the concept of living, if not for ever then for a much longer time, is becoming a possibility.

Global Drivers 2030

Work States Futures

Retail Futures

Luxury & Hospitality Futures: Guilded Luxury

The report features our latest sector macrotrend, Guilded Luxury, which unpacks what lies ahead for the sector as it navigates rapid change, presenting crucial strategies for businesses to engage with the next generation of luxurians and demonstrate their value in new cultural spaces.

Food & Drink Futures: Adaptive Appetites

This 47-page report examines how consumers and companies are adapting to the ongoing stream of tumultuous global events by embracing the opportunities arising from innovations in technology, branding, packaging and production.

Future Forecast 2023

Discover 50 cross-sector trends and innovations you need to know for 2023, a series of viewpoint interviews, 10 industry disruptors, and the directions to monitor according to The Future Laboratory’s analysts in our Future Forecast 2023 Collection.

The Paralysis Paradox

Exclusive to

The Betterverse

The metaverse has become the new multi-trillion dollar digital frontier for all that is immersive, engaged and virtual. But as profits are once more placed before people, some organisations are keen to build a Betterverse by taking a people and ethics first stance.

Innovation Debrief

Beauty, Health & Wellness Futures: Accredited Beauty

Retail Futures: Hyperphysical Stores

Companies across the retail sector have been demonstrating resilience despite a turbulent start to the Transformative Twenties. Our Retail Futures report details nascent trends in physical retail, where retail spaces are being used to foster enjoyment and discovery.

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances that are decentralising industries and redistributing power at scale. Our Neo-collectivism report shows that community is a more valuable resource than ever.

Meta-tainment Futures

Simply put, the metaverse is the ultimate merger between physical and digital realms. That’s the ambition, at least. But as our new Meta-tainment Futures report indicates, the reality, as always, is far more complex than we imagine.

Future Forecast 2022

In The Great Re-engagement humans will reconnect consciously, purposefully and rationally with the world around them. In this year's Future Forecast 2022 collection, you’ll discover 50 cross sector trends and innovations, 10 industry disruptors, and the directions to monitor.

Youth & Media Futures: The Zalpha Reckoning

Food & Drink Futures: Redemptive Diets

Sustainability Futures Report

The Innovation Debrief 2021 Report

As communities begin to rebuild, 2021 fast became the foundation for a new era of innovation. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief looks at original examples of how brands are responding to changing consumer needs.

Retail Consumer Report: The Regenizens

Beauty, Health & Wellness Futures: Synchronised Care

Retail Futures: Eco-venience Retail

2020 prompted retail Darwinism at its most impactful, yet, as this report unpacks, brands have evolved at speed, adjusting to changing expectations of access and more conscious mindsets.

Luxury & Hospitality Futures 2021 Report

Global Drivers

Exclusive to

The Great Acceleration Collection

We are witnessing the rise of radical digital value systems, decentralised metropolitan and suburban infrastructures, and agile kinetic corporations. The Great Acceleration macrotrend report collection is your guide to the three macrotrends epitomising these shifts – Alternet Economies, Equilibrium Cities and Elastic Brands.

Elastic Brands

Examine how, as the power dynamic shifts between brands and consumers, all eyes are on the inner workings of businesses, and how seamlessly they can respond and recalibrate. The Elastic Brands report unpacks how brands must move beyond reaction and instead take a kinetic approach.

Equilibrium Cities

This trend tracks how our built environments are becoming healthier, inclusive and more responsive. As we move through The Transformative Twenties, data-first digital systems will enable people to shape and experience their cities remotely, possibly even in alternative realms. 

Alternet Economies

Instead of simply being used to share information, the internet is now also being used to coordinate value. Within this more equitable version of cyberspace, competitive platforms, currencies and modes of commerce are creating a fluctuating landscape for brands and media.

Future Forecast 2021

The global pandemic, climate change, politics and social movements will continue to force us to re-imagine the fabric of our societies, relationships and economies. The Future Forecast 2021 report and webinar reveals 50 cross-sector trends and innovations, 10 industry disruptors, and the directions to monitor.

Youth & Media Futures: Reformation Generation

Food & Drink Futures: Total Tastes

Covid-19 transformed our diets, from the way food is produced to the way it is accessed, consumed and shared. In addition, this report explores how the pandemic has, in many ways, humanised how we view food and drink.

Luxury & Hospitality Futures: Omnilux Lifestyles

The Innovation Debrief 2020 Report

Communities: The Luxury Collection

Beauty & Wellness Futures: Recuperative Living

Retail Futures: Feedback Frontiers

The Transformative Twenties Collection

The Transformative Twenties delves into the death of purpose, the rise of selfishness and the push towards a solitary sensuality that borders on the narcissistic. Download all three macrotrend reports from The Transformative Twenties collection separately or as a 360-degree collection.

Post-purpose Brands

Examine how future brands will combine customer feedback, internal company culture and data to deliver consistent improvement. Get to know the Sacrificial Brands setting strict environmental business goals, alongside the rise of Problem Evolving strategies that utilise insights to enhance business operations.

Pleasure Revolution

Explore how brands can create meaningful opportunities to ground and re-orientate consumers in a fast-changing world. From Psychonautic Therapy to Neuromedia, we examine the shifts redefining entertainment and leisure, as well as health and wellness.

Enlightened States

This report takes a detailed look at the societal and behavioural shifts affecting consumers globally. From the celebration of Slacker Culture to the allure of the Homebody Economy, we unearth insights for brands in sectors such as wellness, leisure and the workplace.

Future Forecast 2020

Our Future Forecast 2020 edition raises the bar higher than ever before. We explore how people will seek brands that align with their own personal missions, be it through activism, open and honest dialogue, long-term sustainable thinking, co-creativity or experiential escape.

Food & Drink Futures: Home Eatertainment

When it comes to food and drink, today’s consumers want more purposeful options – both for themselves and the planet. Pressure is steadily mounting on brands to balance these competing consumer demands as people look to connect their values with what they eat.

Youth Futures: Paradox Personas

Brands can no longer rely on a URL to find this generation. Our Youth Futures report examines the ways they are using the online and offline worlds to create multi-faceted analogue selves.

Beauty Futures: Bio-positive Beauty

In our new Beauty Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living. We explore trends such as Acne Positivity skincare and Shaving Rebranded.

Luxury & Hospitality Futures: Liberation Luxury

In our Luxury & Hospitality Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living, from immersive audio formats and homely boutiques to Michelin-starred chefs transforming the humble B&B into gastronomic getaways.

The Innovation Debrief 2019 Report

Focused on five main sectors – Media & Technology, Beauty & Wellness, Food & Drink, Travel & Hospitality and Retail – our editors have brought together The Innovation Debrief, amalgamating the most read and shared News stories published on LS:N Global.

Fintech Futures

An insightful road map for brands to navigate a new world of uncertainty and possibility, where issues of trust come face to face with all that the digital economy has to offer. The report is filled with key trends, case studies and consumer insights.

The Trend Forecaster's Handbook

The Future Laboratory co-founder Martin Raymond’s latest edition of The Trend Forecaster’s Handbook, explains, explores and fully examines the growing battery of technologies, techniques and executional approaches used to identify trends, capture insights, develop forecasts, inform innovation, and define and develop new product streams.

Health & Wellness Futures: Conscious Deceleration

As the desire among Millennials and Generation Z to slow down grows, the insights in our Health & Wellness Futures report and our macrotrend, Conscious Deceleration, will help you to better understand the future of this burgeoning sector.

Communities : The Food & Drink Collection

The Future Laboratory’s original ethnographic research series, unveils the habits of emerging consumer groups around the world and is an exclusive glance into the homes and mindsets of your future food and drink consumers.

Retail Futures: Community Commerce

As Generation Z grows to be the largest group of consumers, retailers need to rethink online retail to appeal to this digital-first demographic. Looking beyond convenience and one-click customer journeys, this report is full of insights to fuel your strategy for online success.

Future Forecast 2019

Identify the 50 major cultural shifts that will affect our consumption habits in the years ahead, with exclusive innovator interviews, new thought-leadership pieces from key industry disruptors, and a range of insightful Lab Notes that will provide you with all you need to know.

Food & Drink Futures: Uprooted Diets

Food and drink could become sources of anxiety as the intricacies of the food system become more public thanks to the machinations of Brexit. This report examines both the that reflect changing consumer attitudes when it comes to health, convenience and provenance.

Youth Futures: Anxiety Rebellion

Our Youth Futures report reveals a macrotrend that will allow your brand to harness the sensible mindset of the younger generation, helping them on their quest to redefine teenage rebellion as well as insights into youth in emerging markets such as China and Mexico.

Fashion Futures: Immaterial Fashion

Our Fashion Futures Report highlights new routes to fashion brand engagement afforded by digitisation. It is packed with insights that can help your brand thrive in a future in which digital ephemera are increasingly enjoyed and valued.

Luxury & Hospitality Futures: Uneasy Affluence

Our Luxury and Hospitality Futures Report 2018 reveals the potential for purpose-driven offerings that respond to the evolved outlook of today’s luxurians, from lab-grown diamonds to cause-driven investing and equitable luxury travel.

Material Far Futures

Our Material Far Futures Report draws on expert interviews and unique research to examine the new markets and product types that will emerge over the coming months and years, including inspiring case studies from BMW and Puma.

Health & Wellness Futures: Certified Wellness

Individuals are using fitness trackers and instantaneous online advice to take control of their own health. Our Health and Wellness Futures Report is your guide to maximising opportunities and overcoming challenges in this rapidly evolving sector, as health and wellness converge.

Beauty Futures: Algorithmic Beauty

Our Beauty Futures Report is your guide to navigating the pitfalls and possibilities of a radically changing beauty landscape. Intelligent analysis reveals the relationships between technological innovations and shifting consumer attitudes to fuel strategies for success in the coming years.

New Masculinity

The New Masculinity report is packed with insights to help reposition and create campaigns and product lines that appeal more to today’s male demographic. In this report, we will map out the role brands can play in leading the search for meaning.

Retail Futures: Storefront Salvation

Our Storefront Salvation Report is packed with insights to fuel your strategy for bricks-and-mortar success, with a focus beyond sales per square foot and return on investment, guiding you on how to combine online innovation with the tactile quality of in-store browsing.

New Codes of Value

This report explores how businesses can make people feel valued. How do we ensure it is genuine value that adds to people’s lives and gives them a sense of forward momentum – not pretend value that detracts from their lives and stalls their growth as well as the growth of your business?

Future Forecast 2025

The most anticipated report of the year breaks down the 50 trends set to shape the coming year

Future Five 2025

Unpack the five crucial topics for brands to understand and address in 2025.

The Synthocene Era : AI Futures

In this new synthetic age, this report defines the Expanded Human, not only looking at how we will be shaped by technologies but how we will interact with and benefit from them, especially as they become more human.

Game-Changers : The Future of Sports Fandom

Innovation Debrief 2024-2025

Generations: Now and Next 2024-2025

Boomers: Now and Next 2024-2025

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way. 

Gen X: Now and Next 2024-2025

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities. 

Millennials: Now and Next 2024-2025

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths. 

Gen Z: Now and Next 2024-2025

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox. 

Gen Alpha: Now and Next 2024-2025

Future Forecast 2024

Future Five 2024

Innovation Debrief 2023

Explore our Innovation Debrief report, which features 50 definitive brand campaigns, case studies and global innovators across 10 key trends that are disrupting consumer thinking around the world.

Global Drivers 2030

Work States Futures

Future Forecast 2023

Discover 50 cross-sector trends and innovations you need to know for 2023, a series of viewpoint interviews, 10 industry disruptors, and the directions to monitor according to The Future Laboratory’s analysts in our Future Forecast 2023 Collection.

The Paralysis Paradox

Exclusive to

Innovation Debrief

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances that are decentralising industries and redistributing power at scale. Our Neo-collectivism report shows that community is a more valuable resource than ever.

Meta-tainment Futures

Simply put, the metaverse is the ultimate merger between physical and digital realms. That’s the ambition, at least. But as our new Meta-tainment Futures report indicates, the reality, as always, is far more complex than we imagine.

Future Forecast 2022

In The Great Re-engagement humans will reconnect consciously, purposefully and rationally with the world around them. In this year's Future Forecast 2022 collection, you’ll discover 50 cross sector trends and innovations, 10 industry disruptors, and the directions to monitor.

Sustainability Futures Report

The Innovation Debrief 2021 Report

As communities begin to rebuild, 2021 fast became the foundation for a new era of innovation. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief looks at original examples of how brands are responding to changing consumer needs.

Global Drivers

Exclusive to

The Great Acceleration Collection

We are witnessing the rise of radical digital value systems, decentralised metropolitan and suburban infrastructures, and agile kinetic corporations. The Great Acceleration macrotrend report collection is your guide to the three macrotrends epitomising these shifts – Alternet Economies, Equilibrium Cities and Elastic Brands.

Elastic Brands

Examine how, as the power dynamic shifts between brands and consumers, all eyes are on the inner workings of businesses, and how seamlessly they can respond and recalibrate. The Elastic Brands report unpacks how brands must move beyond reaction and instead take a kinetic approach.

Equilibrium Cities

This trend tracks how our built environments are becoming healthier, inclusive and more responsive. As we move through The Transformative Twenties, data-first digital systems will enable people to shape and experience their cities remotely, possibly even in alternative realms. 

Alternet Economies

Instead of simply being used to share information, the internet is now also being used to coordinate value. Within this more equitable version of cyberspace, competitive platforms, currencies and modes of commerce are creating a fluctuating landscape for brands and media.

Future Forecast 2021

The global pandemic, climate change, politics and social movements will continue to force us to re-imagine the fabric of our societies, relationships and economies. The Future Forecast 2021 report and webinar reveals 50 cross-sector trends and innovations, 10 industry disruptors, and the directions to monitor.

The Innovation Debrief 2020 Report

The Transformative Twenties Collection

The Transformative Twenties delves into the death of purpose, the rise of selfishness and the push towards a solitary sensuality that borders on the narcissistic. Download all three macrotrend reports from The Transformative Twenties collection separately or as a 360-degree collection.

Post-purpose Brands

Examine how future brands will combine customer feedback, internal company culture and data to deliver consistent improvement. Get to know the Sacrificial Brands setting strict environmental business goals, alongside the rise of Problem Evolving strategies that utilise insights to enhance business operations.

Pleasure Revolution

Explore how brands can create meaningful opportunities to ground and re-orientate consumers in a fast-changing world. From Psychonautic Therapy to Neuromedia, we examine the shifts redefining entertainment and leisure, as well as health and wellness.

Enlightened States

This report takes a detailed look at the societal and behavioural shifts affecting consumers globally. From the celebration of Slacker Culture to the allure of the Homebody Economy, we unearth insights for brands in sectors such as wellness, leisure and the workplace.

Future Forecast 2020

Our Future Forecast 2020 edition raises the bar higher than ever before. We explore how people will seek brands that align with their own personal missions, be it through activism, open and honest dialogue, long-term sustainable thinking, co-creativity or experiential escape.

The Innovation Debrief 2019 Report

Focused on five main sectors – Media & Technology, Beauty & Wellness, Food & Drink, Travel & Hospitality and Retail – our editors have brought together The Innovation Debrief, amalgamating the most read and shared News stories published on LS:N Global.

The Trend Forecaster's Handbook

The Future Laboratory co-founder Martin Raymond’s latest edition of The Trend Forecaster’s Handbook, explains, explores and fully examines the growing battery of technologies, techniques and executional approaches used to identify trends, capture insights, develop forecasts, inform innovation, and define and develop new product streams.

Future Forecast 2019

Identify the 50 major cultural shifts that will affect our consumption habits in the years ahead, with exclusive innovator interviews, new thought-leadership pieces from key industry disruptors, and a range of insightful Lab Notes that will provide you with all you need to know.

Material Far Futures

Our Material Far Futures Report draws on expert interviews and unique research to examine the new markets and product types that will emerge over the coming months and years, including inspiring case studies from BMW and Puma.

New Masculinity

The New Masculinity report is packed with insights to help reposition and create campaigns and product lines that appeal more to today’s male demographic. In this report, we will map out the role brands can play in leading the search for meaning.

Future Forecast 2025

The most anticipated report of the year breaks down the 50 trends set to shape the coming year

Future Five 2025

Unpack the five crucial topics for brands to understand and address in 2025.

The Synthocene Era : AI Futures

In this new synthetic age, this report defines the Expanded Human, not only looking at how we will be shaped by technologies but how we will interact with and benefit from them, especially as they become more human.

Game-Changers : The Future of Sports Fandom

Innovation Debrief 2024-2025

Generations: Now and Next 2024-2025

Boomers: Now and Next 2024-2025

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way. 

Gen X: Now and Next 2024-2025

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities. 

Millennials: Now and Next 2024-2025

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths. 

Gen Z: Now and Next 2024-2025

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox. 

Gen Alpha: Now and Next 2024-2025

Future Forecast 2024

Future Five 2024

Beauty, Health & Wellness 2023

Explore our Beauty, Health & Wellness report, featuring the latest sector macrotrend Longevity Lifestyles, which examines how the concept of living, if not for ever then for a much longer time, is becoming a possibility.

Beauty, Health & Wellness Futures: Accredited Beauty

Beauty, Health & Wellness Futures: Synchronised Care

Beauty & Wellness Futures: Recuperative Living

Beauty Futures: Bio-positive Beauty

In our new Beauty Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living. We explore trends such as Acne Positivity skincare and Shaving Rebranded.

Health & Wellness Futures: Conscious Deceleration

As the desire among Millennials and Generation Z to slow down grows, the insights in our Health & Wellness Futures report and our macrotrend, Conscious Deceleration, will help you to better understand the future of this burgeoning sector.

Health & Wellness Futures: Certified Wellness

Individuals are using fitness trackers and instantaneous online advice to take control of their own health. Our Health and Wellness Futures Report is your guide to maximising opportunities and overcoming challenges in this rapidly evolving sector, as health and wellness converge.

Beauty Futures: Algorithmic Beauty

Our Beauty Futures Report is your guide to navigating the pitfalls and possibilities of a radically changing beauty landscape. Intelligent analysis reveals the relationships between technological innovations and shifting consumer attitudes to fuel strategies for success in the coming years.

Future Forecast 2025

The most anticipated report of the year breaks down the 50 trends set to shape the coming year

Future Five 2025

Unpack the five crucial topics for brands to understand and address in 2025.

Innovation Debrief 2024-2025

Food & Drink Futures 2024-2025

Generations: Now and Next 2024-2025

Boomers: Now and Next 2024-2025

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way. 

Gen X: Now and Next 2024-2025

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities. 

Millennials: Now and Next 2024-2025

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths. 

Gen Z: Now and Next 2024-2025

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox. 

Gen Alpha: Now and Next 2024-2025

Future Forecast 2024

Future Five 2024

Food & Drink Futures: Adaptive Appetites

This 47-page report examines how consumers and companies are adapting to the ongoing stream of tumultuous global events by embracing the opportunities arising from innovations in technology, branding, packaging and production.

Food & Drink Futures: Redemptive Diets

Food & Drink Futures: Total Tastes

Covid-19 transformed our diets, from the way food is produced to the way it is accessed, consumed and shared. In addition, this report explores how the pandemic has, in many ways, humanised how we view food and drink.

Food & Drink Futures: Home Eatertainment

When it comes to food and drink, today’s consumers want more purposeful options – both for themselves and the planet. Pressure is steadily mounting on brands to balance these competing consumer demands as people look to connect their values with what they eat.

Communities : The Food & Drink Collection

The Future Laboratory’s original ethnographic research series, unveils the habits of emerging consumer groups around the world and is an exclusive glance into the homes and mindsets of your future food and drink consumers.

Food & Drink Futures: Uprooted Diets

Food and drink could become sources of anxiety as the intricacies of the food system become more public thanks to the machinations of Brexit. This report examines both the that reflect changing consumer attitudes when it comes to health, convenience and provenance.

Future Forecast 2025

The most anticipated report of the year breaks down the 50 trends set to shape the coming year

Future Five 2025

Unpack the five crucial topics for brands to understand and address in 2025.

The Synthocene Era : AI Futures

In this new synthetic age, this report defines the Expanded Human, not only looking at how we will be shaped by technologies but how we will interact with and benefit from them, especially as they become more human.

Game-Changers : The Future of Sports Fandom

Innovation Debrief 2024-2025

Generations: Now and Next 2024-2025

Boomers: Now and Next 2024-2025

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way. 

Gen X: Now and Next 2024-2025

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities. 

Millennials: Now and Next 2024-2025

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths. 

Gen Z: Now and Next 2024-2025

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox. 

Gen Alpha: Now and Next 2024-2025

Future Forecast 2024

Future Five 2024

Beauty, Health & Wellness 2023

Explore our Beauty, Health & Wellness report, featuring the latest sector macrotrend Longevity Lifestyles, which examines how the concept of living, if not for ever then for a much longer time, is becoming a possibility.

Beauty, Health & Wellness Futures: Accredited Beauty

Beauty, Health & Wellness Futures: Synchronised Care

Beauty & Wellness Futures: Recuperative Living

Beauty Futures: Bio-positive Beauty

In our new Beauty Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living. We explore trends such as Acne Positivity skincare and Shaving Rebranded.

Health & Wellness Futures: Conscious Deceleration

As the desire among Millennials and Generation Z to slow down grows, the insights in our Health & Wellness Futures report and our macrotrend, Conscious Deceleration, will help you to better understand the future of this burgeoning sector.

Health & Wellness Futures: Certified Wellness

Individuals are using fitness trackers and instantaneous online advice to take control of their own health. Our Health and Wellness Futures Report is your guide to maximising opportunities and overcoming challenges in this rapidly evolving sector, as health and wellness converge.

Beauty Futures: Algorithmic Beauty

Our Beauty Futures Report is your guide to navigating the pitfalls and possibilities of a radically changing beauty landscape. Intelligent analysis reveals the relationships between technological innovations and shifting consumer attitudes to fuel strategies for success in the coming years.

Future Forecast 2025

The most anticipated report of the year breaks down the 50 trends set to shape the coming year

Future Five 2025

Unpack the five crucial topics for brands to understand and address in 2025.

The Synthocene Era : AI Futures

In this new synthetic age, this report defines the Expanded Human, not only looking at how we will be shaped by technologies but how we will interact with and benefit from them, especially as they become more human.

Game-Changers : The Future of Sports Fandom

Innovation Debrief 2024-2025

Generations: Now and Next 2024-2025

Boomers: Now and Next 2024-2025

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way. 

Gen X: Now and Next 2024-2025

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities. 

Millennials: Now and Next 2024-2025

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths. 

Gen Z: Now and Next 2024-2025

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox. 

Gen Alpha: Now and Next 2024-2025

New Codes of Luxury 2024–2025

Explore our Luxury States Report 2024, as we give businesses a unique tool to understand the behaviours and action responses to meet luxurians’ future needs now.

Future Forecast 2024

Future Five 2024

Luxury Futures 2023

Explore our Luxury Futures 2023 report, featuring the latest sector macrotrend Luxury Recrafted, which examines how the consumers – or rather the collectors – of tomorrow will expect luxury to signal status.

Luxury & Hospitality Futures: Guilded Luxury

The report features our latest sector macrotrend, Guilded Luxury, which unpacks what lies ahead for the sector as it navigates rapid change, presenting crucial strategies for businesses to engage with the next generation of luxurians and demonstrate their value in new cultural spaces.

Luxury & Hospitality Futures 2021 Report

Luxury & Hospitality Futures: Omnilux Lifestyles

Communities: The Luxury Collection

Luxury & Hospitality Futures: Liberation Luxury

In our Luxury & Hospitality Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living, from immersive audio formats and homely boutiques to Michelin-starred chefs transforming the humble B&B into gastronomic getaways.

Luxury & Hospitality Futures: Uneasy Affluence

Our Luxury and Hospitality Futures Report 2018 reveals the potential for purpose-driven offerings that respond to the evolved outlook of today’s luxurians, from lab-grown diamonds to cause-driven investing and equitable luxury travel.