The sports sector is undergoing a significant transformation. New sporting epicentres are emerging, from Qatar and the Philippines to South Korea and Saudi Arabia. At the same time, women’s sports are reaching new heights, with viewership and ticket sales continuing to rise
What's in the report?
Dive into the report’s key trends, shaped by sport and leisure innovators and disruptors:
Fresh Frontiers
New sporting epicentres are emerging that are rerouting sports away from Western capitals to passionate fans across the Middle East, South and South East Asia
Sport Unveiled
Netflix, social media and docu-series are breaking the fourth wall between athletes and audiences, bringing them even closer together
Play Pals
Sports’ unique ability to foster camaraderie and friendship has thrust it into the spotlight, especially as loneliness is on the rise across generations
Diverse by Design
To shred outdated traditionalism, brands are adopting new identities that promote inclusivity and accessibility
Haute Athletics
As fashion vies for maximum attention athletes, with their enormous global influence, have become a new touchpoint for brands to connect with audiences
Digital Loyalty
Blockchain and other digital platforms can offer a solution to fans’ growing stakeholder mindset, and offer possibilities to monetise their loyalty
