Youth Futures 2018 : Report | The Future Laboratory

Youth Futures Report:
Anxiety Rebellion

Cut through the digital noise to reach the world’s largest demographic

Download now


Teens are in a state of flux like never before. Bombarded by distractions and dissatisfied with the world they have inherited, their tolerance of society’s failures is wearing thin. But rather than succumbing to passivity, Generation Z are intent on setting a new activism-inspired agenda.

Our new Youth Futures report reveals a macrotrend that will allow your brand to harness the sensible mindset of the younger generation, helping them on their quest to redefine teenage rebellion. It is packed with microtrends set to shape 2019, and insights into how youth in emerging markets such as China, Mexico and Russia will change societal structures.

Top: Juntas Imparables (Together Unstoppable) – Just Do It, PrettyBird production for Nike


What's inside the report

The report combines rising trends, consumer insights and key technological innovations, as well as best-in-class case studies.


Global uncertainty becoming inescapable; a growing culture of destigmatised mental illness; longevity and financial security shaping life choices; and the omnipresence of social media at breaking point.


Educational platforms to promote self-care; peer-to-peer news networks making sense of the world; reclaiming flaws to fight cyberbullying; pocket money for underaged entrepreneurs; spirituality providing an alternative lifestyle; a new era for teenage hedonism; and cryptocurrency to alleviate financial worries.

: Foresight

An intuitive approach to visualising stress and anxiety; how to prepare for an opt-out internet; controlled stimulants offering intoxication for health-conscious consumers.

: Lab Notes

This report concludes with actionable strategies on how to implement this thinking into your organisation, from championing new forms of collectivism to enhancing employment opportunities.



Download the report

Do you want to understand the consumers of tomorrow?

Can your brand transform society’s perception of teenagers?

How will you engage with a generation bombarded by digital distractions?

Help prepare your business for the changes ahead by downloading The Youth Futures Report now.

If you are a LS:N Global member, you can access this report for free on LS:N Global here.

*This is a downloadable PDF report. Please consider the environment before printing.


Youth Futures 2018 Report


Currency: GBP

Presentations & Workshops

‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’

Maya Draisin, associate publisher and head of marketing, Wired

Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?

We provide sharp 20-, 40- and 60-minute presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment.

Our Youth Futures 2018 Presentation provides actionable strategies on how to cut through the digital noise to reach Generation Z.

 :Emoticash by Superimpose


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LS:N Membership

This report is based on research from our Youth sector on The Future Laboratory’s trends intelligence platform, LS:N Global.

Members of LS:N Global gain exclusive access to the trends, markets and innovations that will define the future across eight industry sectors. Members are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports. 

Interested in becoming a member? Learn more here.


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