Optimised Odysseys
Travel & Hospitality Futures

Lonna sauna experience, Helsinki. Photography by Julia Kivelä. Image courtesy of Helsinki Material Bank, Finland

We are entering a transformative era of travel when every journey must be optimised – technologically, personally and financially. As leisure time becomes more precious, travellers are seeking intelligent, intentional experiences that blend cutting-edge tech with human-centred design.

From AI-powered itineraries to off-grid escapes, the future of travel is rooted in meaning, connection and ease.

No longer just about the destination, travel is now about vitality, self-actualisation and story-rich moments.

In this macrotrend report, we explore how the age of Optimised Odysseys is reshaping travel and hospitality, redefining luxury and experience across a shifting global landscape.

Purchase the full report below. LS:N Global members receive access to this report as part of their membership.

Summer of Chaos by Db, Norway-2
Summer of Chaos by Db, Norway
Pursuit of Feeling by Black Tomato, Greenland
Pursuit of Feeling by Black Tomato, Greenland

What's in the report?

Some of the reports key insights explore:

: Intellitrips

Tech-driven travel systems power seamless, anticipatory, hyper-personalised journeys with smarter automation.

: Emerging Epicentres

New hubs are attracting travellers who seek novelty beyond over-touristy cities and viral hotspots.

: Souljourns

A realism renaissance is emerging rooted in off-grid, authentic, nature-first travel that counters overtourism and prioritises raw, awe-inspiring, emotionally resonant experiences.

: Future Nostalgia

Blending past and future and driven by shifting values, traveller aspirations are being reshaped. Desire is moving towards rarity, the ineffable and boundary-pushing.

: Cloud Citizens

Travel will be transformed by blockchain, digital identities and mutable lifestyles, giving rise to Cloud Citizens – mobile, agile individuals transcending fixed-location living. Biometric IDs will enable seamless, borderless travel, redefining mobility in a digitally secure, globally connected world.

: The Travelverse 2035

Virtual and spatial tech are expanding immersive, hybrid physical-digital travel realities, allowing travel to reach the heights of escapism and expansion, unlocking journeys that are both mind-bending and world-bending. Destinations like Qiddiya blend digital layers with real-world environments to create interactive, sensory-rich tech experiences that are rooted in subjective, human experience.

Craft noodles and broth with a ramen legend by Airbnb Experiences, Setagaya City- Photography by Saeka Shimada, Japan
Craft noodles and broth with a ramen legend by Airbnb Experiences, Setagaya City- Photography by Saeka Shimada, Japan

‘Travel will no longer be just about escape, it’ll be about expansion. The most sought-after stays over the next decade will be defined by how they move and change you.’

Natasha Shafi, CEO, Mr & Mrs Smith

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If you are a LS:N Global member, you can access this report on LS:N Global hereGet in touch with a member of our team to discuss our membership packages and book a demo of LS:N Global today.
 
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