Food & Drink Futures Report

Adaptive Appetites

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Discover our Food & Drink Futures report and examine how consumers and companies are adapting to the ongoing stream of tumultuous global events by embracing the opportunities arising from innovations in technology, branding, packaging and production.

Alongside rising trends for food and drink, the full 47-page report features our latest sector macrotrend, Adaptive Appetites, exploring how brands and consumers alike are adapting to difficult circumstances and embracing innovation as we move into the mid-2020s.
The report breaks down key drivers shaping the food and drinks market and consumer mindsets, presenting practical insights with a host of new case studies, before extrapolating findings into the 2030s in the foresight section. 

The report breaks down food and drink analysis across key markets, case studies and consumer insights, combined to help you understand and grasp business success in the decade ahead.

Download the report below for £265.

Hero image credit: Landless Food for Embassy of food at Dutch Design Week, artwork by Paul Cochrane, Netherlands.

Mirchi, UK-1

What’s inside the report?

Food and drink analysis across key markets, case studies and consumer insights combined to help you understand and grasp business success in the years ahead. The report also includes:

: Trends Rising 

For 2023, brands are re-imagining what food and drink experiences can and should look like when innovators spoon a healthy dollop of awe and wonder on everything from tinned tipples to grotesque grubs.

: Macrotrend: Adaptive Appetites

As inflation and supply chain fragility send food and drink prices soaring, consumers and companies are adapting rapidly – embracing frugality, innovation and indulgence to navigate this uncertain landscape.

: Market Shifts

As inflation continues to drive down household spending across Europe and the US, food and drink brands are taking the lead by using everything from activist thinking to metaverse dining as a way to offer cash-strapped customers more for less.

: Strategic Implications

With the cost of living crisis hitting consumer wallets and multiple global factors affecting supply chains, food and drink brands will need to embrace innovation and adaptability to thrive in 2023 and beyond.

Image credit: Mirchi, UK


Get the report

The report is based on research from our Food & Drink sector on LS:N Global.

Members gain exclusive access to the trends, markets and innovations across all ten sectors, and are also entitled to a range of benefits and services, including free access to all of our trends intelligence, consumer foresight and futures innovation reports. 

Get in touch with a member of our team to discuss our membership packages and book a demo of LS:N Global today.


Food & Drink Futures 2022 Report

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Food & Drink Presentations

Our new presentations are designed for you and your team to engage with both the Adaptive Appetites macrotrend and Trends Rising presentations set to radicalise the food and drink landscape.

Perhaps you want to equip your team with the latest trends and practical insights, or maybe you are looking for an inspiring keynote to be presented to your entire company.

These presentations can be booked as virtual or in-house presentations, delivered by one of our expert presenters. Choose from Trends Rising or the Adaptive Appetites macrotrend, sold separately or as a 360-degree collection for a discounted rate.

Each presentation includes the free downloadable PDF of the accompanying macrotrend report, usually available only for members.

Image credit: Photography by Stephane Boubert for The Future Laboratory; Set Design by Prop it; Food Styling by Lena Otvodenko; Fashion Styling by Chloe Cammidge. 


Download the agenda:


Book a demo of LS:N Global


Book a presentation