Sustainability is dead. That’s quite a provocative statement, we know. Sustainability is one of the key issues our clients here at The Future Laboratory ask us about, especially as sustainability narratives are facing growing scepticism and fatigue in a post-greenwashing world.
Businesses must still address these issues as political discourse and legislation intensify. So, we’re re-invigorating the conversation.
The Future Laboratory has partnered with UK-based Arbor Communications to launch our Rebranding Sustainability report. It provides a refreshed perspective that combines forward-thinking intelligence with actionable insights and delivers on its promise to empower clients with confidence and strategies for the future.
So, is sustainability dead? The concept of sustainability as we know it may be outdated, and even counter-productive.
If sustainability were a product, it would be overdue for a rebranding. Its language is tired. Its purpose feels unclear. Its identity is fragmented across regions and audiences. As a result, its experience is often forgettable. Like any good rebranding, what’s needed is a re-imagining from the inside out, not a superficial refresh.
What's in the report?
Our Rebranding Sustainability report is broken down into six core reports that frame sustainability through the lens of brand strategy. If sustainability were a product, how would you rebrand it? What would you keep? What would you kill?
This report will give you and your business a framework to confidently re-imagine your positioning, marketing and value in this space, and how to communicate it in ways that are timely, desirable and commercially smart.
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