Through its Modular Mailbox, Klarna is exploring how to improve the e-commerce experience by placing lockers in neighborhoods where people can collect online orders, rent items or even 3D-print products
The systemic cracks in the current retail model, the rise of e-commerce and its consequent environmental impact, alongside consumers’ ethical mindsets and a renewed interest in stakeholder capitalism, are all driving a need for regenerative retail models.
Examples of the types of drivers we've seen include:
: Ethical Awareness
The last decade has been defined by a growing ethical consciousness among consumers. Pew Research Center data published in 2019 shows that 67% of the global population believe climate change to be a major threat to their nation, compared to 56% in 2013.
: Stakeholder Capitalism
Stakeholder capitalism – the belief that companies’ operations shouldn’t be geared towards short-term profits for shareholders, but long-term value creation for all their stakeholders including employees, customers, suppliers, communities and society at large – is gaining popularity.
: Convenience Conundrum
Years of race-to-the-bottom tactics to capture consumer spend has led to convenience being the predominant deciding factor for many shoppers. The National Retail Federation’s Consumer View Winter 2020 report found that over nine in ten consumers are more likely to choose a retailer based on convenience and 83% say convenience is more important when shopping than five years ago.
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