Drinks Futures 2026–2027
Welcome to the era of high-performing liquids, where every drink is engineered for outcomes, anchored in identity and tailored to the rhythm of modern life. Explore the latest trends in the drinks sector.
NON, UK
Explore a sample of our Drinks Futures 2026–2027 report, which introduces our Liquid Intentions macrotrend.
This report maps out a full day in your future consumers’ shoes, exploring both non-alcoholic and alcoholic opportunities at home and out of home.
Learn how you can move beyond traditional occasions to align with mood, mindset and modern life, and make your beverages work harder, mean more and stand apart.
Uncover the report’s leading trends, influenced by the pioneering minds and disruptors of the non-alcoholic and alcoholic drinks industry.
Download a sample of the report using the form.
Access this report and our full research library by partnering with us.
Combine your access with direct input from our future experts, delivering our intelligence to your business in a range of formats, from on-demand presentations to quarterly briefings and bespoke reports.
