Food & Drink Futures 2018 : Report

Food & Drink Futures Report:
Uprooted Diets

Changing the narrative on how we source food

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Food and drink have always been sources of comfort for consumers. But in 2019 they could become sources of anxiety as the intricacies of the food system become more public thanks to the machinations of Brexit. Our Food and Drink Futures Report will examine both the macro shifts around this looming uncertainty, as well as more micro, emerging food and drink trends that reflect changing consumer attitudes when it comes to health, convenience and provenance.

The report unpacks the key trends, consumer shifts and new products that are shaping appetites, and looks ahead at the exciting possibilities for the future. It will inspire your team to build strategies that provide a clear path to tangible results and keep your company ahead of the changing tides.

Top: Editorial for BUG lookbook 2018 by Victoria Spicer. Photography by Agnes Lloyd Platt


What's inside the report

The report combines rising trends, consumer insights and key technological innovations, as well as best-in-class case studies.

Trends Rising

This report includes eight key microtrends that will dominate the world of food and drink in 2019. These include the rise of healthy convenience, an examination of consumers’ new love affair with moderation culture, grocery stores high-tech approach to delivery and why African flavours and ingredients like fonio and egusi could be soon become as familiar as quinoa.

Macrotrend: Uprooted Diets

With nationalist policies changing our access to goods, how will the global pantry be restocked in the coming years? Will the burgeoning local movement actually be able to scale? Will sense of place matter for alcohol brands anymore? Find out the answers in our examination of how global supply chains are changing in response to modern 21stcentury challenges.

Strategic Implications

The report concludes with our strategic implications, that unpack how to harness these trends and use them to future-proof your business.



Download the report

Will sense of place matter for alcohol brands any more?

How will you address the vulnerabilities of the food system in the future?

Can you break out of the silo as food and drink moves towards inclusivity, accessibility and community?

Help prepare your business for the changes ahead by downloading The Food & Drink Futures Report now.

If you are a LS:N Global member, you can access this report for free on LS:N Global here.

*This is a downloadable PDF report. Please consider the environment before printing.


Food & Drink Futures 2018 Report


Currency: GBP

Presentations & Workshops

‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’

Maya Draisin, associate publisher and head of marketing, Wired

Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?

We provide sharp 20-, 40- and 60-minute presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment.

Our Food & Drink Futures in-house presentation is your guide to navigating the emerging opportunities and challenges in your sector.

 : Iron Ox, US


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LS:N Membership

This report is based on research from our Food & Drink sector on The Future Laboratory’s trends intelligence platform, LS:N Global.

Members of LS:N Global gain exclusive access to the trends, markets and innovations that will define the future across eight industry sectors. Members are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports. 

Interested in becoming a member? Learn more here.


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Food & Drink In-house Presentation