This report presents innovative brand campaigns, inspiring and essential statistics across the following 10 themes:
: Sartorial Sustainability
Fashion brands are empowering consumers to make more conscious decisions. A transparent approach is key, with new campaigns and initiatives helping to achieve a less damaging industry.
: Survival Solutions
Accessible and on-the-go solutions are emerging to enable consumers to feel safe and secure in a world where safety and hygiene are the main concerns.
: Intimacy Laid Bare
The landscape of intimacy is changing as a result of our post-touch society. Digital dialogues and playful campaigns are helping to re-ignite closeness and pleasure.
: Upturned Tipples
Health-conscious consumers are seeking alcohol alternatives and elevated tastes. Brands are responding by combining medicinal, mood-boosting ingredients with playful product repositioning.
: Anywhere Attainment
The need for touchless retail has accelerated the growth of digital tools and virtual spaces that shoppers can engage with from their home or on the go.
: Routine Wellness
The beauty, health and wellness sectors are wising up to the importance of daily routines and offering intelligent products to empower consumers to take control of their overall wellbeing.
: Inter-Covid Eateries
The impact of Covid-19 has resulted in entirely new restaurant formats, future scenarios centred on digital connections, and physical spaces that prioritise social distancing and hygiene concerns.
: Emotive Play
Generation Alpha are being encouraged to embrace tactile, analogue play and social cognition to offset the reality of growing up in an increasingly digital world.
: Stimulation Spaces
From unused public spaces to inspiring escapes and educational areas, brands and architects are designing environments to evoke intrigue and feeling.
: Augmented Vehicles
Smart design elements are emerging in the transport sector that reflect the wellness, sustainability and security needs of modern consumers.
Image credits: : ReBurberry Edit, UK
: Player branding by Pentagram, UK
: Virtual Hair Party by Bleach, London
: JOYN by LAYER, UK
