Today, the term ‘intelligence’ frequently comes with the prefix ‘artificial’. But as humans harness a number of advancing technologies – from AI to quantum computing to biotech and genetic engineering – what are the prospects for human intelligence in 2025 and beyond? And what does this mean for the way individuals think, behave, work and live?
What's in the report?
The drivers and insights behind this macrotrend outline critical topics such as: The Great Tech-celeration and the Personalisation Paradox to Syntherventional Living and Generation Quantum.
More essential themes in this report include:
Artificial Intelligence in 2030
We unpack where AI is heading after the exponential growth and overnight user adoption of large language models (LLMs)
From Longevity to Singularity
To live longer and better lives, humans will merge with technology and the first step has already been taken. Wearables, Ozempic and biotechnologies will soon be the new normal
Algorithmic Echoes
Trapped in hyper-personalised algorithms with content – and products – that keep validating their beliefs, consumers need brands to begin a new age of discovery
Layered Realities
Between AR, VR, XR and MR, consumers of the future will live, work and connect between realms. But they will also crave the serendipity of real-life experiences – can the IRL beat the URL?
Gen Quantum
While Gen Z were born with iPhones, Alphas are already Alexa’s boss. From education to marketing, how can you target a demographic whose future jobs and hobbies don’t exist yet?
