An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set of Codes defining the future language of luxury
These Five Luxury States are part of The Future Laboratory’s proprietary strategic framework examining people’s emotional and psychological journeys through the luxury sector.
From these Luxury States emerges a new set of Luxury Codes, designed to help your business become fluent in the future language of luxury.
The Future Laboratory’s Five States of Luxury framework gives businesses a unique tool to understand the behaviours and action responses to meet luxurians’ future needs now.
Luxury States: New Codes of Luxury 2024–2025
Understanding the fluctuating expectations of their audiences has been a pursuit of luxury organisations for decades.
: State One : Acquisition : State Two : Discernment : State Three : Emotion : State Four : Responsibility : State Five : Elevation
Foresight
We examine speculative future scenarios 5–10 years in the future. They point to opportunities arising from new directions, divergence and developments
: 360-degree Culture
: Exploration Brands
: Future Architects
: Co-lab
: Brands Responsible, with Attitude
Strategic Worksheets
As the landscape of luxury evolves, businesses navigating this terrain can align brands, products or services with one or more of these states. Analyse their impact and instigate planning with our strategic worksheets.
Image credit: New Frontiers by Neiman Marcus. Photography by Arnaud Lajeunie, US
This report is based on research from our Luxury Sector on LS:N Global.
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Luxury States: New Codes of Luxury 2024–2025 Report
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