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Strategic Foresight Intelligence Briefing (SF:IB)

A quarterly strategic briefing for leaders and decision makers who make high-stakes decisions in low-visibility conditions 

How do you distinguish a temporary tremor from a seismic shift?

What is SF:IB?

The intelligence you need before you invest, decide or commit.

CEO confidence has fallen 24 points in under a year in the US (source: The Conference Board). The leaders and decision-makers who outperform don’t react faster, they see further.

Martin Raymond, co-founder, The Future Laboratory
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Boston Consulting Group research shows that companies with a preparedness mindset recovered two to three times faster from the Covid-19 crisis, with top performers achieving revenue growth 28 percentage points higher than their peers.

Our SF:IBs have been created to do just that – to help you outperform. Compiled by our analysts, created with our patented HUMAN +™ AI OS, these quarterly, client-specific intelligence briefings alert you to the signals that matter, and the challenges and strategic priorities you need to consider for the coming quarter. SF:IBs can be sector-specific, brand-specific or – as many of our clients expect – CEO- or decision-maker-specific.

The Framework

Signals, not noise.

Every SF:IB is anchored in our NOW/NEXT/FUTURE framework. 

  • NOW

    NOW (0–6 months) :

    Act on what’s already shifting. The high-confidence signals reshaping your market right now – the ones your own biases may be filtering out.

  • NEXT

    NEXT (6–18 months) :

    Build tomorrow’s competitive edge. The emerging positions, disruptive innovations and workforce shifts that will define your sector – plus the unintended consequences of the moves you’re about to make.

  • FUTURE

    FUTURE (18+ months) :

    Preserve your options. The structural changes that will reshape your competitive landscape – flexibility built in, no over-commitment to a single uncertain outcome.

What's in Each Briefing

Structured for decisions, not filing.

  • Executive Summary with key analyst perspectives
  • Market Overview with data and Future:Poll consumer insight
  • Macrotrends Rising – consumer, tech and societal shifts shaping your sector
  • SF:IB Focus – the single most important theme for your quarter
  • Threats and Challenges – watchouts tailored to your brand and sector
  • Strategic Implications – direct recommendations from our co-founders and analysts

Delivered quarterly: a data-rich PDF, a 30-minute online debrief and a 30-minute live Q&A with our analysts.

The Diagnostic

It starts with your brief, not ours.

Every SF:IB partnership begins with our pre-briefing risk assessment – a structured diagnostic that maps your specific challenges and priorities before we write a word. Also available as a standalone 45-minute leadership workshop.

Consumer Research for Confident Decisions

Backed by The Future Laboratory’s intelligence partnership

Every SF:IB includes access to our strategic intelligence partnership – a constantly updated ecosystem of trends, innovations and expert analysis across key sectors including luxury and retail, beauty and wellness, food and drink, travel and hospitality, property and placemaking, and pop culture and youth.

You can access it 24/7 or speak to one of our analysts if you can’t find the insights you need.

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Created, written and researched by analysts, our HUMAN +™ OS allows them to interrogate global databases including our Foresight Research System (FRS) that houses some of the best innovator and early adopter consumer data available.

From the next decision to the next decade, we’re here to partner with you.

Book your pre-briefing risk assessment – one conversation, a clear picture of where you stand.

25 years of getting it right

‘We do this with a cross-sector focus so that the insights we deliver are fertilised by the successes – and failures – of other sectors. Our clients avoid mistakes that other industries have already made.’

Martin Raymond, co-founder

The Leading Luxury Hospitality OperatorsCase Study

Luxury hospitality is entering a new era of competition, where guests’ expectations are being reshaped by wellness, fashion and evolving definitions of luxury. Are you moving fast enough to meet the expectations of tomorrow’s guests?Join the leading travel and hospitality brands already using our unique intelligence.

SFIB - Luxury Hospitality

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Trends intelligence, research, and insights – on demand.  Actionable foresight across 20+ sectors.
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