Clothing has always been grounded in the physical world. It is meant to be worn on the body, seen and touched. The fashion industry remains wedded to tactility and has been slow to embrace digital tools such as 3D rendering and AI. But the rate at which clothing is made is now glaringly unsustainable, as consumers question traditional ownership and the accumulation of goods.
Our new Fashion Futures Report highlights new routes to fashion brand engagement afforded by digitisation. It is packed with insights that can help your brand thrive in a future in which digital ephemera are increasingly enjoyed and valued.
Top: DEEP by The Fabricant and Amber Jae Slooten
The report combines rising trends, consumer insights and key technological innovations, as well as best-in-class case studies.
Fast-fashion’s unsustainable cycle of consumption; a shift in the hegemony of fashion towards people at large; digital culture giving rise to a new relationship with ephemeral goods; algorithms determining what buyers want, rather than designers predicting trends; and increased creative possibilities as VR and AR tools become more accessible.
The made-to-order model being replaced with a production process that is purely digital; body mapping technologies helping customers find their perfect fit; increased collaboration between the fashion and gaming industries; the move to digitisation making people more aware of the clothing they already own; and garments created for online enjoyment only.
Machine learning used to create hyper-personalised clothing; Cloud-based garment-sharing and trading; and people accessing clothes digitally through the use of augmented layers and holograms.
: Lab Notes
The report includes practical strategies to harness the intelligence in your organisation, from reconsidering ownership to moving pre-production processes online.
Do you want to explore the possibilities of digitisation in fashion?
Are you ready to find new streams of creativity?
Help prepare your business for the changes ahead by downloading The Fashion Futures Report now.
If you are a LS:N Global member, you can access this report for free on LS:N Global here.
*This is a downloadable PDF report. Please consider the environment before printing.
Fashion Futures 2018 Report
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
– Maya Draisin, associate publisher and head of marketing, Wired
Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?
We provide sharp 20-, 40- and 60-minute presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment.
Our Fashion Futures 2018 Presentation shows how digitisation can provide new routes to connect with consumers who are re-evaluating their buying habits and their relationship with digital ephemera.
: Reebok Op.3D.Lite by Builders Club
This report is based on research from our Fashion sector on The Future Laboratory’s trends intelligence platform, LS
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