Our consumer research has been pointing towards a significant value shift; the term ‘cost of living crisis’ will no longer seem appropriate. We view this upcoming era as one of perma-crisis – a paradigm shift in what consumers will want from brands, products and services that will gain increasing influence.
This report explores how businesses can make people feel valued. How do we ensure it is genuine value that adds to people’s lives and gives them a sense of forward momentum – not pretend value that detracts from their lives and stalls their growth as well as the growth of your business?
The report analyses the behavioural shifts redefining notions of value, offering case studies and consumer insights from across multiple sectors to help you understand and capitalise on the business opportunities ahead.
Purchase the full report below. LS:N Global members receive access to this report as part of their membership.
What's in the report?
Some of the reports key insights explore:
: Re-values
Widespread dissatisfaction has created a catalyst for consumers to re-evaluate their consumption choices. They feel like they are being taken for granted – exploited even. It’s creating a contempt for the system.: Degraded Experiences
Consumers are getting wise to ‘enshittification’ – a slew of ever-degrading services and brands blinkered on profit-making at the expense of customer value. Consumerism becomes skewed ethics with extremes of waste to match.
: Relational Economy
People want brands to be less transactional and more relational – both between brand and consumer, and from consumer to consumer. These are relationships that leave the customer feeling better post-purchase than before.: Neo-abundance
In these times of scarcity, richness is expressed through rituals, re-assessment and consideration, while abundance is found in regenerative pursuits and deeper connections – empowering businesses to set new standards.
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