It is said that beauty is in the eye of the beholder. But as beauty brands increasingly embed technology into their offering, the beholder is often a machine-learning algorithm. Judging appearances in objective terms, this feeds into a strong narrative of flawlessness and homogenisation, supported by the increasing medicalisation of beauty. At the same time, niche innovator brands are connecting with a contrasting consumer desire for natural, inclusive beauty.
Our new Beauty Futures Report is your guide to navigating the pitfalls and possibilities of a radically changing beauty landscape.
Top: #InYourOwnSkin by Missguided
The report combines rising trends, consumer insights and key technological innovations, as well as an in-depth macrotrend, Algorithmic Beauty which includes:
The impact of selfie culture on beauty ideals and cosmetics procedures; the science of smart mirrors, devices and apps in the skincare and cosmetics buying process; the desire for prejuvenation as the demographic that cares about skin health and ageing gets younger; and consumer interest in injectables and transdermal Tweakments.
How aesthetic treatments are seen as part of a person’s regular upkeep; a new genre of skincare products designed to mimic dermatological and surgical results; doctors from outside fields launching medically supported skincare; high-tech devices making their way from the dermatologist’s consulting room into the bathroom cabinet; how our appearance is being judged by machines rather than people; and how AI is creating a personalised feedback loop between products and their efficacy.
Nanotech beauty driven by technological innovation; the face as a point of transaction with digital devices; and the backlash against the homogenisation of what is considered beautiful.
: Lab Notes
The report includes practical strategies to harness the intelligence in your organisation, from considering the potential of facial recognition technology to being a companion on your customers’ skincare journey.
Do you want to harness emerging trends that show a convergence of beauty, technology and medicine?
Is your organisation looking to innovate intelligently?
Help prepare your business for the changes ahead by downloading The Beauty Futures Report 2018 now.
If you are a LS:N Global member, you can access this report for free on LS:N Global here.
*This is a downloadable PDF report. Please consider the environment before printing.
Beauty Futures 2018 Report
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
– Maya Draisin, associate publisher and head of marketing, Wired
Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?
We provide sharp 20-, 40- and 60-minute presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment.
Our Beauty Futures 2018 Presentation will provide insights to help your team cultivate rising beauty trends from Anti-Perfumes to Cyclical Beauty products that cater for the body’s changing needs.
: Health and Wellness Futures Forum campaign by The Future Laboratory. Photography Louise Hagger
This report is based on research from our Beauty sector on The Future Laboratory’s trends intelligence platform, LS
Members of LS
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