The Great Acceleration Report

New macrotrend reports collection

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The Covid-19 pandemic hasn’t just changed the world, it has accelerated the ways in which we engage with it and the technologies we use to do so.

We are witnessing the rise of radical digital value systems, decentralised metropolitan and suburban infrastructures, and agile kinetic corporations. The Great Acceleration macrotrend report collection is your guide to the three macrotrends epitomising these shifts – Alternet Economies, Equilibrium Cities and Elastic Brands.

Download all three macrotrend reports from The Great Acceleration collection separately or as a 360-degree collection to help future-proof your business.

Are you ready to accelerate? 

Header image: Leeza Pritychenko for The Future Laboratory. Design by Nikita Iziev.

Trend Briefing 2021 Report
Alternet Economies

Alternet Economies

With everyone becoming a brand, what is left to trade?

Some 30 years after the internet was created, a revolution is upon us. A technological counter-culture is subverting digital capitalism and powering new value frontiers for creators, consumers and brands. A next-generation internet built on decentralised technologies not only promises better user control, but also more competition.

In this report, we look at the next chapter of stakeholder capitalism. Instead of simply being used to share information, the internet is now also being used to coordinate value. Within this more equitable version of cyberspace, competitive platforms, currencies and modes of commerce are creating a fluctuating landscape for brands and media. As they transition from investor-ownership to user-ownership, we examine how participation is becoming the new product.

In the Alternet Economies report we reveal trends such as:

: Post-social Creators
: Direct-to-avatar
: Day-to-day DeFi
: Internet-owned Brands
: Community Coders
: Data Commerce 3.0


Equilibrium Cities

How will post-pandemic environments be reimagined?

The pandemic has sapped the energy of urban life. Revealing stark inequalities between global citizens, Covid-19 is exposing issues with urban safety, public services and access to green spaces in our cities. This demands new and urgent approaches to how our streets and spaces are used, alongside a reframing of who and what are the priorities of our future city. In the 2020s, we anticipate the rise of Equilibrium Cities.

This trend tracks how our built environments are becoming healthier, inclusive and more responsive. As we move through The Transformative Twenties, data-first digital systems will enable people to shape and experience their cities remotely, possibly even in alternative realms. 

In the Equilibrium Cities report we reveal trends such as:

: Blended Cultural Realms
: Salubrious Streets
: Intersectional Developments
: Well-frastructure
: City Super-networks
: Digital Domains

Equilibrium Cities
Elastic Brands

Elastic Brands

How quickly can your brand respond, recalibrate and adapt?

Forget advertising campaigns and branded content. As the power dynamic shifts between brands and consumers, all eyes are on the inner workings of your business – and how seamlessly it can respond, recalibrate and adapt. Moving beyond reactionary thinking, this is a chance for brands to pilot a truly transformative future for business.

In this report, we examine how as the power dynamic shifts between brands and consumers, all eyes are on the inner workings of businesses, and how seamlessly they can respond and recalibrate. In order to survive the economic tumult, Elastic Brands must move beyond reaction and instead take a kinetic approach to their business models, from everyday operations to their supply chains and workforce.

In the Elastic Brands report we reveal trends such as:

: Symbiosis Strategies
: Conscious Recalibration
: Flux Capital
: Intangibrands
: Chief Disaster Officers
: Dynamic Democracy


Download the collection

You can purchase each of our macrotrend PDF reports separately, or download The Great Acceleration full Macrotend Collection, which contains all three PDF reports.

To purchase the reports separately, please select your report from the drop-down menu and click add to cart.

If you are a LS:N Global member, you can also access this report for free on LS:N Global here.

*This is a downloadable PDF report. Please consider the environment before printing.

Full collection (£350):  

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The Great Acceleration

On demand video presentations
The Great Acceleration macrotrend presentations are designed for you and your team to engage with three new global macrotrends set to radicalise 2021 and beyond.

Perhaps you want to equip your team with the latest trends and practical insights, or maybe you are looking for an inspiring keynote to share with your entire company.

These 30-minute presentations can be watched online and on demand at your own convenience. Choose from each of the three new macrotrend on-demand video presentations, sold separately or as a 360-degree collection for a discounted rate.

Each presentation includes a free downloadable PDF of the accompanying macrotrend report, usually worth £350.


LS:N Membership

This report is based on research from our macrotrends section on The Future Laboratory’s trends intelligence platform, LS:N Global.

Members of the LS:N Global premium package gain exclusive access to the trends, markets and innovations across all eight sectors, and are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports. 

Interested in becoming a member? Learn more here.


Image credit: LS:N Global by Victoria Ling for The Future Laboratory


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