Gen Z: Global Youth Atlas 2026

Download a sample of our latest report exploring Gen Z across five continents

From research conducted in 11 locations and the perspectives of nearly 40 contributors, get to know your Gen Z consumer.

 

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  • Travel & Hospitality Futures 2025–2026

    Explore how the age of Optimised Odysseys is reshaping travel and hospitality, redefining luxury and experience across a shifting global landscape.

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  • New Codes of Value

    New codes of value are emerging around connection, care and human flourishing.

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  • Innovation Debrief 2025–2026

    With eyes on 2025–2026, our annual report delves into 50 signals emerging from the margins. This report brings energy, colour and irreverence to an otherwise sanitised landscape.

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  • Culture-coded Retail

    Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on brand community is luring them back into the store.

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