Food & Drink Futures

Total Tastes

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In 2020, the food and drink sector has continued to evolve at a rapid rate. Covid-19 has transformed our diets, from the way food is produced to the way it is accessed, consumed and shared. In addition to highlighting the vulnerabilities of the global food system, the pandemic has, in many ways, humanised how we view food and drink.

In this report, we examine the growing demand for digital eating and drinking experiences amid the rise of Augmented Restaurants, Virtual Happy Hours and Media Kitchens. Meanwhile, health and sustainability remain key business imperatives, as exemplified by Eco To Go and On-demand Farms.

Building on these shifts, we also introduce our latest food and drink macrotrend, Total Tastes, which explores how the image of health is changing as the food-as-medicine movement evolves to fit modern lifestyles. As our appetites become more holistic, we are reaching new levels of understanding about how diet affects our mental, emotional and physical wellbeing.

Top image credit: Behave, US


What's inside the report?

Market analysis, rising trends, case studies and consumer insights are combined to help you understand and grasp business success in the years ahead. The report includes:

: Hindsight

The pandemic, upstream eating and social media have shaped new models of what it means to be well, re-affirming eating and drinking as fundamental forms of self-care.

: Insight

As we reconsider attitudes to balance, the intersection between mind and body is driving new approaches to our diets.

: Foresight

In order to cater for this total mindset, we will need to consider how different aspects of the food value chain can tap into nutrition and positive living in appealing, accessible ways.

: Strategic Implications

A series of practical strategies to harness the intelligence in your organisation.

Image credit: Make Them Crazy by Future Farm and SOKO

Get the report

Help prepare your business for the changes ahead by downloading the Food & Drink Futures Report 2020 now.

This report is free for all LS:N Global members.

If you are a LS:N Global member, you can also access this report for free on LS:N Global here.

*This is a downloadable PDF report. Please consider the environment before printing.


Food & Drink Futures Report

LS:N Membership

This report is based on research from our Food & Drink sector on The Future Laboratory’s trends intelligence platform, LS:N Global.

Members of the LS:N Global premium package gain exclusive access to the trends, markets and innovations across all eight sectors, and are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports. 

Interested in becoming a member? Learn more here.


Image credit: LS:N Global by Victoria Ling for The Future Laboratory

Image credit: LS:N Global by Victoria Ling for The Future Laboratory

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