In this report, we examine the growing demand for digital eating and drinking experiences amid the rise of Augmented Restaurants, Virtual Happy Hours and Media Kitchens. Meanwhile, health and sustainability remain key business imperatives, as exemplified by Eco To Go and On-demand Farms.
Building on these shifts, we also introduce our latest food and drink macrotrend, Total Tastes, which explores how the image of health is changing as the food-as-medicine movement evolves to fit modern lifestyles. As our appetites become more holistic, we are reaching new levels of understanding about how diet affects our mental, emotional and physical wellbeing.
Top image credit: Behave, US
The pandemic, upstream eating and social media have shaped new models of what it means to be well, re-affirming eating and drinking as fundamental forms of self-care.
As we reconsider attitudes to balance, the intersection between mind and body is driving new approaches to our diets.
In order to cater for this total mindset, we will need to consider how different aspects of the food value chain can tap into nutrition and positive living in appealing, accessible ways.
: Strategic Implications
A series of practical strategies to harness the intelligence in your organisation.
Image credit: Make Them Crazy by Future Farm and SOKO
Help prepare your business for the changes ahead by downloading the Food & Drink Futures Report 2020 now.
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Food & Drink Futures Report
This report is based on research from our Food & Drink sector on The Future Laboratory’s trends intelligence platform, LS
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Image credit: LS:N Global by Victoria Ling for The Future Laboratory