As The Future Laboratory co-founder Martin Raymond explains in his latest edition of The Trend Forecaster’s Handbook, the world of forecasting has become increasingly complex and challenging as the science behind the sector continues to develop and grow
Previously, the focus was on identifying trends, while now it is about converting those trends into practical, profitable and market-specific solutions. All of this requires better and more efficient approaches to interrogating data, identifying opportunity, harnessing influence, and boot-camping innovation in short, easy-to-activate stages.
Written for the professional forecaster, researcher, innovator and foresight strategist, this expanded and updated version of The Trend Forecaster’s Handbook explains, explores and fully examines the growing battery of technologies, techniques and executional approaches used to identify trends, capture insights, develop forecasts, inform innovation, and define and develop new product streams.
All image credits: Envisaging Fintech Futures by Playful studio for The Future Laboratory
Chapters have been developed as instructional, self-contained modules that use the collective insights of experts, planners, strategists, academics, futurists and industry practitioners to explore the following:
: The Anatomy of a Trend
The science behind a trend’s origins, identification and the ways it is disseminated into the culture
: The Trend Forecaster’s Toolkit
Pan-global techniques and processes used to identify, manage and use trends
: Intuition and Strategic Foresight
Combining quantitative and qualitative methodologies for powerful forecasts
: Network Forecasting
The hidden laws of social, cultural and data-driven networks, and how to harness them more effectively
: Cultural Triangulation
The role of observation, intuition and hard and soft data in future planning and strategy
: Scenario Planning
Practices and processes for mapping tomorrow’s plausible, probable and problematic scenarios
: Foresight, Strategy and Sprint Innovation
Using the many approaches outlined in the book to drive innovation and disrupt thinking
Once you’ve read the book, you will be able to do the following:
Assemble and manage your own trends network; harness influencers and drive change; master horizon scanning and cross-cultural analysis; create, develop and activate your own ‘super-forecasting’ department; use gut intuition and strategic insight correctly; assemble and harness your own collaborative innovation networks; use and deploy super-nodes, super-forecasters and super-connectors to maximum effect; develop your own Cultural Triangulation research processes; design and run your own future scenarios; build your own ideation machine; and create and execute your own innovation sprints.
Get an exclusive copy of The Trend Forecaster’s Handbook: Second Edition, with a personal note from its author, Martin Raymond, co-founder of The Future Laboratory.
Limited stock available.
Please note, delivery may take up to 5 weeks outside the UK.
Owing to the current situation with Covid-19, there will be a delay in the delivery of all book orders. We will ship these as soon as we are back in the office. We appreciate your patience.
The Trend Forecaster’s Handbook
The Trends and Foresight Masterclass Series helps you to explore trends, create accurate forecasts, develop your own scenarios, and sharpen your strategic foresight skills.
Throughout the 24 modules, the author of the best-selling book The Trend Forecaster’s Handbook and co-founder of The Future Laboratory Martin Raymond takes you on a step-by-step journey through the latest techniques, strategies and methodologies used by global forecasters and consultancies to identify tomorrow’s big trends today.
Each module is backed up with easy-to-follow 15-minute video lectures led by Martin, PDFs about the key trends covered, podcasts with industry professionals, lesson plans and summaries, links to further reading, viewing and listening resources, and a reading plan.