Gen Z: Now and Next 2024–2025From Vision to Contradiction

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Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.

Our Generations: Now and Next 2024–2025 report takes an in-depth look at key generational demographics – Boomers, Gen X, Millennials, Gen Z and Alphas – and their evolving attitudes to technology, work, finance, education, sustainability, and health and wellness over the next 3–5 years.

Purchase the Gen Z: Now and Next report below, or opt for all five Generations: Now and Next reports. Members of LS:N Global can access the reports here.

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pexels-cottonbro-studio-10609809-1 — Cottonbro

What's in the report?

Dive into the topics defining Gen Z (born between 1997 and 2012), the key consumer behaviours brands need to know about and speculative future scenarios to 2030.

Drivers
What influences are shaping the future for Gen Z? We explore the weight of their Infobesity, their Delayed Adulthood and how these digital natives are not immune to Toxic Technologies and E-solation.

Insight
Here we explore the challenges and aspirations defining Gen Z.

Success & Achievement: Financial Fretters, Polarising Professionals and Disillusioned Students

Technology: Tech Captives and The New New News

Health & Wellness: Anguished Adolescence and Teetotal Trailblazers

Community & Identity: Generation Isolation

Sustainability: Contradictory Consumers

Foresight
Here, we expand on speculative future scenarios to 2030. For Gen Z, we prepare you to Welcome the Z-Suite, understand their take on Positive Parenting, their need for Eco-ducation and their role as Social Scavengers.

Strategic Implications and Thought-starters
Actions and future considerations for brands and businesses.

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If you are a LS:N Global member, you can access this report on LS:N Global here. Get in touch with a member of our team to discuss our membership packages and book a demo of LS:N Global today.

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Generations: Now and Next 2024–2025

Full collection (£850):

Includes the 5 Generations reports (169 pages)

Individual reports (£250):

‘Over a quarter (27%) of Gen Z in the US report having gone to therapy in their teenage years, compared to 20% of Millennials, 10% of Generation X and 4% of Boomers’

Source: Survey Center on American Life

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Gen Z: Now and Next 2024–2025From Vision to Contradiction

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.

Generations: Now and Next 2024–2025

‘Over a quarter (27%) of Gen Z in the US report having gone to therapy in their teenage years, compared to 20% of Millennials, 10% of Generation X and 4% of Boomers’

Source: Survey Center on American Life

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