New Codes of Luxury: The Longevity EffectThe Strategies Defining the New Era of Wellness
Herbar, Germany
Longevity is redefining luxury.
What began as a niche movement has evolved into a powerful force reshaping beauty, wellness, hospitality and health. Consumers are prioritising prevention, vitality and long-term wellbeing, while demanding greater scientific credibility, meaningful outcomes and transformative experiences.
Created by The Future Laboratory in partnership with Together Group, New Codes of Luxury: The Longevity Effect explores how the longevity economy is reshaping consumers’ expectations, brand strategies and the future of luxury itself.
Drawing on interviews with leading experts across beauty, wellness, hospitality and longevity, alongside global cultural analysis and proprietary Future:Poll™ insight from 1,000 early adopters across the UK and the US, the report unpacks the emerging behaviours, market shifts and opportunities defining the next era of beauty and wellness.
Inside the Report
: The rise of science-led beauty and wellness
: Why women’s longevity is becoming a major growth opportunity
: The shift from products to personalised protocols and systems
: Why restorative living and vitality are replacing optimisation culture
: The future of longevity-focused retail, hospitality and experiences
Expert Contributors
Featuring insight from leaders including:
: B Joseph Pine II, author, The Transformation Economy
: Simone Gibertoni, CEO, Clinique La Prairie
: Kelly Kovack, founder, BeautyMatter
: Cindy Palusamy, founder, CP Strategy
: Mia Kyricos, founder and chief wellness officer, Kyricos & Associates
: Marcus Wendt, founder, Field.io
: Éva Goicochea, founder, Maude
: Thomas Heyne, co-founder, Scorpios
: Lestat McCree, co-founder and CEO, Healf
Why It Matters
Consumers are no longer simply looking to live longer. They are seeking more energy, better wellbeing and a higher quality of life.
The brands that succeed in this space will move beyond products to become long-term partners in health, vitality and transformation.
New Codes of Luxury: The Longevity Effect provides the strategic insight needed to understand where the longevity economy is heading next – and how brands can lead within it.
On-Demand Webinar
Explore the key findings and emerging opportunities in our companion webinar, New Codes of Luxury: The Longevity Effect, hosted by the report author and The Future Laboratory’s director of strategic foresight, Alex Hawkins.
About Together Group
This report was created in partnership with the Together Group.
Together Group is a curated collective of creative consultancies, technology, and production studios, crafting the future of luxury and lifestyle.
The group blends creativity, culture, and cutting-edge immersive technologies to create and elevate brands, experiences, and destinations of the future.
As of today, the group integrates the capabilities of 15 category-leading specialist houses, with over 700 people collaborating across 20 locations globally.
Download the report