Future Five 2024

The topics set to shape the new year

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Our latest downloadable briefing, Future Five 2024, is designed to help you unpack the most important topics of tomorrow, relevant for today.

With consumers increasingly expecting products and services that feel relevant and which support their personal lifestyle missions and purpose, it has never been more important for brands and businesses to stay one step ahead of the key macroshifts and microtrends influencing customer behaviour.

But at the same time, the speed of development of new technologies, the rapidly evolving climate crisis and the continued emergence of increasingly nuanced updates to consumer typologies mean that it has also never been more challenging to keep on top of the ever-expanding list of themes and subjects it is now essential to master.  

Purchase the full report below. Members of LS:N Global get free access to this report here.

Hero image credit: Fairphone 5, The Netherlands 



Match branding by Collins, US-1



What’s inside the report?

This Future Five 2024 report is a briefing designed to help you jump straight to the key insights, opinions and future opportunities that you need to know about right now.

 Our leading Topics are framed around the key challenges and pain points businesses are currently grappling with, giving you the key knowledge and insight needed to innovate confidently and effectively. The report focuses on the five Topics that we think are most important for businesses to be fluent in for the year ahead: 
: Artificial Intelligence

We explore how we can overcome the ethical issues and fear around the technology to build positive outcomes for people, the planet, society and the creative industries 

: Sustainability

This section illustrates why brands need to embrace radical transformational business opportunities, while finding new ways to communicate their approaches to eco-fatigued consumers 

: Home & Family and Identities

In these topics we highlight the opportunities and challenges created by shifting demographics, changes in family structures and the new narratives being written by traditionally underserved and under-represented groups  

: Mobility

Here we consider how futuristic technology and the influence of the new space age are forcing automotive brands to adapt and diversify 

Image credit : Match Branding, Collins US 


Get the report

This report is built around the Topics section on LS:N Global, which features industry-leading insight, foresight, trend forecasting and strategic analysis of the most important themes of tomorrow, relevant for today. 
Get in touch with a member of our team to discuss our membership packages, and book a demo of LS:N Global today.
By purchasing the Future Sessions Bundle, you will gain access to our Future Forecast 2024 and Future Five Reports. Alternatively, become a member of LS:N Global to access both reports for free.

*This is a downloadable PDF report. Please consider the environment before printing.

Future Five Report

Purchase the Future Five Report and unpack the most important topics of tomorrow, today.  


Future Sessions Bundle

Purchase both Future Five and Future Forecast 2024 together as part of our Future Sessions bundle.


Alternatively, access both reports for free by becoming a member of LS:N Global here. Memberships start from less than £350* per user.         


Unlock the power of LS:N Global’s intelligence today

Members of our trends intelligence platform, LS:N Global get free access to the Luxury Futures 2023 report.

Become a member of our trends, consumer foresight and futures innovation platform today.

Get access to market-leading Consumer Behaviour Research, Macrotrends, Microtrends, Sector Insights, Global Events Analysis, News, Markets, Daily Stats, Webinars and more.

Sign up or book a demo now. Memberships start from less than £350* per user.                


Image credit: Victoria Ling for The Future Laboratory


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