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Category and Markets Research
Detailed looks at specific topics and sectors with actionable recommendations

Our strategic foresight research provides you with actionable insights and expert analysis that helps you fully understand the impact of new categories or market shifts on your sector

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These reports are comprehensive, and we include an executive summary and debrief sessions to ensure your team is up to speed on the opportunities and case study innovations that foresight allows you to anticipate and profit from

Our category and markets research reports provide you with:

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    Actionable Foresight

    Where we unpack the future landscape to help your organisation stay ahead of emerging trends and changes

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    Credible Insights

    Where we unpack the meaning behind our Future:Poll data, and explore what it’s really telling us about the mindsets of current and emerging consumer thinking

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    Compelling Case Studies

    Where we interview and showcase the innovators, disruptors and change-makers who are setting the bar for the rest of us to follow

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    Consequential Impact

    Where our visualised and expert-rich solutions enable you to make informed decisions about tomorrow – and your organisation’s position in it

The Future of CommerceCase Study: Afterpay

We partnered with Afterpay to produce a report exploring the technologies, mindsets and innovations that will guide and push brands forward as we approach the end of the decade, unlocking how to solve the consumer equation of 2030.

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The Future of Commerce by The Future Laboratory

‘I have worked with The Future Laboratory on two occasions and each time I have been amazed with their professionalism, insights, ability to get the job done and flexibility. The Afterpay Gen Z Financial Feels report has exceeded our expectation in terms of use/insights across the business in addition to media coverage generated globally’

Afterpay Team

Case Studies

  • Cocktail Trends Report

    Uncover the key evolutions and exciting innovations set to shape the industry in 2025

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  • The Future of Sport and AI

    G42, a global leader in AI and cloud computing, commissioned a landmark report on AI’s role in reshaping the sports industry.

    View report
  • The Future of Commerce

    We partnered with Afterpay to produce a foresight report exploring the future of commerce in Australia and New Zealand, unlocking how to solve the consumer equation of 2030. 

    Read more
  • A Sustainable Future for Travel

    Intrepid Travel commissioned a foresight report envisaging the ways in which the climate crisis is affecting – and will continue to affect – the travel landscape.

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  • Luxury in Saudi Arabia

    An exploration of the key success factors for brands and local visionaries to create the next wave of Saudi-first experiences, destinations and brands.

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  • Digital Engagement

    LUSH commissioned The Future Laboratory to produce a new foresight report, exploring how tech can be built for the greater good and impact positive social change.

    Read more

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