Trend Events

Join us in 2023 for a series of inspiring online events, video presentations, guest speaker panels and live Q&A sessions.
Feels like UGG by UGG, US-3-1

Future Forecast 2024

Free Webinar - 5 December
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Our annual look at the trends, innovators and sector disruptions set to affect consumer thinking in the coming year.

Replika AI, US-1

Future Five 2024

Free webinar - 30 November
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Unpacking the most important topics of tomorrow, relevant for today.

Feel Good Marketplace by Woo, UK-1

Generations: Now and Next 2024–2025

Online Event + Report - March 2024
COMING SOON

We look at the real differences defining and driving each generation, stepping beyond the stereotypes towards a more impactful understanding of consumer behaviour relevant to your business.

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Macrotrend Preview : Home States Futures

Past Event - 19 October
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With hybrid working becoming the new normal, global retail footfall in decline, and the evanescence of third spaces, there truly is no place like home for brands. 

Gucci Vault creative by Max Siedentopf, Italy-1

Luxury Futures

Past Event + Report - 5 September
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The consumers – or rather collectors – of tomorrow will expect luxury to deliver more than status. They will expect it to act as a guardian of craftsmanship, an ESG champion and a cultural compass too.

Commerce

3 Critical Strategies for Supercharging Growth in China

Past Webinar - On Demand
WATCH ON DEMAND

Join us for a detailed look at three key strategies crucial for accelerating business growth and innovation in the Chinese market

Departures in the Wadi Rum Desert by Adorno. Photography by Iñigo Inchaurraga, Jordan-1

Innovation Debrief 2023/2045

Past Webinar - On Demand
WATCH ON DEMAND

The 50 definitive mid-year brand campaigns, case studies and global innovators that that are disrupting consumer thinking around the world.

Photography by Anna Shvets, Russia-1

Beauty, Health & Wellness Futures

Past Event + Report - 27 June
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Age takes a holiday, as health, beauty and wellbeing brands embrace longevity as a core pillar in selling and synthesising tomorrow’s category innovations. 

Nike Style, Seoul-1

Retail Futures

Past Event + Report - 25 April
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From Live Retailing and The Awe Economy to Web3 Shopping and Community Commerce, we track the trends gaining traction with cash-strapped consumers.

Cropped_Photography by Anastasia Shuraeva, Russia copy-1

Work States Futures

Past Webinar + Report - 28 March
DISCOVER MICROSITE

Tomorrow’s workplaces are already being built – but are they fit for purpose? Here we look at the Haptic Hangouts, Beta Boardrooms, Deep Work Dens and Polywork Campuses that are being defined by tomorrow’s many work states. 

pexels-cottonbro-studio-10669676

10 Chinese Beauty Myths in 2023

Past Webinar - 7 March
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In partnership with Hot Pot China, we take you on a journey through the myths that are dominating the beauty sector at present. 

hubspot 4

5 Trends to Impact the US Market in 2023

Free Webinar - 15 February
WATCH ON DEMAND

Catch up with an overview of the key trends to impact the US market in the next year, an exploration of how to apply these trends to your business and a live Q&A with our experts.

Feels like UGG by UGG, US-1-1-1-2

Future Forecast 2023

Live Q&A - 25 January
WATCH ON DEMAND

Watch The Future Laboratory’s co-founder Martin Raymond for a 30-minute Q&A on the innovations to look for in 2023, and the upcoming events to help you make a better future happen.

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