Trend Events
Join us in 2025 for a series of inspiring online events, video presentations, guest speaker panels and live Q&A sessions.
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Breakfast Briefing
Become a memberPhysical Event – Members' Exclusive
22 May
Join us for our members' exclusive event as we explore our latest New Codes of Value macrotrend and introduce our new Communities report, The Value Vanguard. -
Culture-coded Retail
RSVPOnline Event – Members' Exclusive
19 June
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Anticipating Tomorrow: Strategic Foresight and Futures Mapping Unpacked
Watch on demandFree Webinar
13 May
If uncertainty is a virus, then strategic foresight is the best way to inoculate your organisation against it, as we find out in this much-anticipated webinar. -
Innovation Debrief 2025–2026
Coming soonFree Webinar
17 July
50 innovations broken down with accompanying case studies and brands to watch across multiple lifestyle sectors. -
Travel & Hospitality 2025–2026
Coming soonOnline Event – Members' Exclusive
24 September
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Breakfast Briefing
Coming soonPhysical Event – Members' Exclusive
08 October
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Future Five 2026
Coming soonFree Webinar
23 October
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Beauty, Health & Wellness 2025–2026
Coming soonOnline Event – Members' Exclusive
13 November
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Future Forecast 2026
Coming soonFree Webinar
04 December
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New Codes of Value
Get the reportOnline Event – Members Exclusive
13 March
In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing. -
New Codes of Luxury: Longevity & Wellbeing Strategies
Watch on demandFree Webinar
26 February
Join us on 26 February from 2:30pm–3:00pm GMT for a free webinar providing an overview of our New Codes of Luxury: Longevity & Wellbeing Strategies report created in partnership with the Together Group -
Breakfast Briefing
Become a memberPhysical Event – Members' Exclusive
18 February
Kick off 2025 by joining us in person on February 18, 2025, for our exclusive Members’ and Clients’ Breakfast Briefing. -
Future Forecast 2025
Watch on demandFree Webinar
05 December
What does 2025 have in store for your sector? The most anticipated report of the year breaks down the 50 trends set to shape the coming year. -
The Synthocene Era : AI Futures
Watch on demandPast event – Members Exclusive
26 November
In this new synthetic age, we define the Expanded Human, not only looking at how we will be shaped by technologies but how we will interact with and benefit from them, especially as they become more human. -
Future Five 2025
Watch on demandFree Webinar
30 October
Immerse yourself in key insights, opinions and future opportunities rooted in the most important themes of tomorrow, relevant for today, from Artificial Intelligence to Sustainability. -
The Synthocene Era : Trend Briefing
Download reportPast event
26 September
In this synthetic age, we explore the Expanded Human and focus on how new technologies will shape our intelligence and interactions. -
Sports and Leisure Futures
Watch on demandPast event
10 September
The sports and leisure sector is undergoing a remarkable shift. Through fashion, gaming, marketing, hospitality and digital collaborations, it is transforming into a new-age, inclusive and engaging industry. -
Becoming a Strategic Foresight Leader
Watch on demandPast event - Live Q&A
28 August
Hear The Future Laboratory’s co-founder Martin Raymond answer key questions about his new Masterclass series, and how clients are using foresight to drive innovation, increase value and create new market opportunities. -
Innovation Debrief Report 2024–2025
Watch on demandPast event
27 June
50 innovations broken down with accompanying case studies and brands to watch across multiple lifestyle sectors. -
Food & Drink Futures
Watch on demandPast event - Members Exclusive
04 June
Discover the latest developments in the Food & Drink sector led by market-leading intelligence, an essential event to understand evolving consumer needs. -
Generations: Now and Next 2024–2025
Watch on demandPast event - Members Exclusive
19 March
We look at the real differences defining and driving each generation, stepping beyond the stereotypes towards a more impactful understanding of consumer behaviour relevant to your business. -
New Codes of Luxury in Saudi Arabia
Watch on demandOn Demand + Free Report
20 February
This webinar, in partnership with Together Group, presents a clear view of the key success factors for a new generation of experiences, destinations and brands. -
Future Forecast 2024
Watch on demandPast Event
05 December
Our annual look at the trends, innovators and sector disruptions set to affect consumer thinking in the coming year. -
Future Five 2024
Access the reportPast Event
05 December
Unpacking the most important topics of tomorrow, relevant for today. -
Macrotrend Preview : Home States Futures
Access the reportPast Event
19 October
With hybrid working becoming the new normal, global retail footfall in decline, and the evanescence of third spaces, there truly is no place like home for brands. -
Luxury Futures
Learn morePast Event + Report
05 September
The consumers – or rather collectors – of tomorrow will expect luxury to deliver more than status. They will expect it to act as a guardian of craftsmanship, an ESG champion and a cultural compass too. -
3 Critical Strategies for Supercharging Growth in China
Watch on demandPast Webinar
30 August
Join us for a detailed look at three key strategies crucial for accelerating business growth and innovation in the Chinese market -
Innovation Debrief 2023/2024
Watch on demandPast Webinar
26 July
The 50 definitive mid-year brand campaigns, case studies and global innovators that that are disrupting consumer thinking around the world. -
Beauty, Health & Wellness Futures
Learn morePast Event + Report
27 June
Age takes a holiday, as health, beauty and wellbeing brands embrace longevity as a core pillar in selling and synthesising tomorrow’s category innovations. -
Retail Futures
Get the reportPast Event + Report
25 April
From Live Retailing and The Awe Economy to Web3 Shopping and Community Commerce, we track the trends gaining traction with cash-strapped consumers. -
Work States Futures
Discover micrositePast Webinar + Report
28 March
Tomorrow’s workplaces are already being built – but are they fit for purpose? Here we look at the Haptic Hangouts, Beta Boardrooms, Deep Work Dens and Polywork Campuses that are being defined by tomorrow’s many work states. -
10 Chinese Beauty Myths in 2023
Get the reportPast Webinar
07 March
In partnership with Hot Pot China, we take you on a journey through the myths that are dominating the beauty sector at present.
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