Trend Events

Our annual look at the trends, innovators and sector disruptions set to affect consumer thinking in the coming year.

Unpacking the most important topics of tomorrow, relevant for today.

With hybrid working becoming the new normal, global retail footfall in decline, and the evanescence of third spaces, there truly is no place like home for brands. 

The consumers – or rather collectors – of tomorrow will expect luxury to deliver more than status. They will expect it to act as a guardian of craftsmanship, an ESG champion and a cultural compass too.

Join us for a detailed look at three key strategies crucial for accelerating business growth and innovation in the Chinese market

The 50 definitive mid-year brand campaigns, case studies and global innovators that that are disrupting consumer thinking around the world.

Age takes a holiday, as health, beauty and wellbeing brands embrace longevity as a core pillar in selling and synthesising tomorrow’s category innovations. 

From Live Retailing and The Awe Economy to Web3 Shopping and Community Commerce, we track the trends gaining traction with cash-strapped consumers.

Tomorrow’s workplaces are already being built – but are they fit for purpose? Here we look at the Haptic Hangouts, Beta Boardrooms, Deep Work Dens and Polywork Campuses that are being defined by tomorrow’s many work states. 

In partnership with Hot Pot China, we take you on a journey through the myths that are dominating the beauty sector at present. 

Catch up with an overview of the key trends to impact the US market in the next year, an exploration of how to apply these trends to your business and a live Q&A with our experts.

Watch The Future Laboratory’s co-founder Martin Raymond for a 30-minute Q&A on the innovations to look for in 2023, and the upcoming events to help you make a better future happen.