Trend Events

Join us in 2024 for a series of inspiring online events, video presentations, guest speaker panels and live Q&A sessions.

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Becoming a Strategic Foresight Leader

Live Q&A - 13 August
RSVP NOW
Join us for a live Q&A on 13 August 2024 from 3:30pm to 4:30pm BST, as we unpack key insights from The Trends and Foresight Masterclass Series 2.
Rapha and Shrimps, UK

Sports and Leisure Futures

Online Event – Members Exclusive - 10 September
COMING SOON

The sports and leisure sector is undergoing a remarkable shift. Through fashion, gaming, marketing, hospitality and digital collaborations, it is transforming into a new-age, inclusive and engaging industry. 

 

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Trend Briefing 2025

In-Person Event - 26 September
BOOK NOW

Our in-person Trend Briefing is back. Meet the team and founders as we uncover the big ideas and thought-leadership shaping global macrotrends. Not in London? This year our event will also be available on demand. We recommend early booking for this sell-out event.

BMW Vision Neue Klasse-1

Future Five 2024–2025

Free Webinar - 30 October
COMING SOON

Immerse yourself in key insights, opinions and future opportunities rooted in the most important themes of tomorrow, relevant for today, from Artificial Intelligence to Sustainability.

Ahluwalia Symphony Unlocked- Connected by EON- Powered by Microsoft, UK-1

New Codes of Value

Online Event – Members Exclusive - 26 November
COMING SOON

Loyalty, ownership, personalisation, super-dupers, budgetary barterers and value versus values – we outline the new codes emerging from turbulent economic times.

Nike Leak Protection, Global-1

Future Forecast 2025

Free Webinar - 5 December
COMING SOON

What does 2025 have in store for your sector? The most anticipated report of the year breaks down the 50 trends set to shape the coming year. 

Moncler x Adidas, Global-1

Innovation Debrief Report 2024–2025

Past-event - 27 June
WATCH ON DEMAND

50 innovations broken down with accompanying case studies and brands to watch across multiple lifestyle sectors.

Single and Fat

Food & Drink Futures

Past Event – Members Exclusive - 4 June
WATCH ON DEMAND

Discover the latest developments in the Food & Drink sector led by market-leading intelligence, an essential event to understand evolving consumer needs.  

Feel Good Marketplace by Woo, UK-1

Generations: Now and Next 2024–2025

Past Event – Members Exclusive - 19 March
WATCH ON DEMAND

We look at the real differences defining and driving each generation, stepping beyond the stereotypes towards a more impactful understanding of consumer behaviour relevant to your business.

Ithra Culture Center by Saudi Aramco, Dhahran, Saudi Arabia- Photography by Ahmad Alnaji-1

New Codes of Luxury in Saudi Arabia

On Demand + Free Report
WATCH ON DEMAND

This webinar, in partnership with Together Group, presents a clear view of the key success factors for a new generation of experiences, destinations and brands.  

Feels like UGG by UGG, US-3-1

Future Forecast 2024

Past Event - 5 December
WATCH ON DEMAND

Our annual look at the trends, innovators and sector disruptions set to affect consumer thinking in the coming year.

Replika AI, US-1

Future Five 2024

Past Event - 30 November
ACCESS THE REPORT

Unpacking the most important topics of tomorrow, relevant for today.

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Macrotrend Preview : Home States Futures

Past Event - 19 October
ACCESS THE REPORT

With hybrid working becoming the new normal, global retail footfall in decline, and the evanescence of third spaces, there truly is no place like home for brands. 

Gucci Vault creative by Max Siedentopf, Italy-1

Luxury Futures

Past Event + Report - 5 September
LEARN MORE

The consumers – or rather collectors – of tomorrow will expect luxury to deliver more than status. They will expect it to act as a guardian of craftsmanship, an ESG champion and a cultural compass too.

Commerce

3 Critical Strategies for Supercharging Growth in China

Past Webinar - On Demand
WATCH ON DEMAND

Join us for a detailed look at three key strategies crucial for accelerating business growth and innovation in the Chinese market

Departures in the Wadi Rum Desert by Adorno. Photography by Iñigo Inchaurraga, Jordan-1

Innovation Debrief 2023/2024

Past Webinar - On Demand
WATCH ON DEMAND

The 50 definitive mid-year brand campaigns, case studies and global innovators that that are disrupting consumer thinking around the world.

Photography by Anna Shvets, Russia-1

Beauty, Health & Wellness Futures

Past Event + Report - 27 June
LEARN MORE

Age takes a holiday, as health, beauty and wellbeing brands embrace longevity as a core pillar in selling and synthesising tomorrow’s category innovations. 

Nike Style, Seoul-1

Retail Futures

Past Event + Report - 25 April
GET THE REPORT

From Live Retailing and The Awe Economy to Web3 Shopping and Community Commerce, we track the trends gaining traction with cash-strapped consumers.

Cropped_Photography by Anastasia Shuraeva, Russia copy-1

Work States Futures

Past Webinar + Report - 28 March
DISCOVER MICROSITE

Tomorrow’s workplaces are already being built – but are they fit for purpose? Here we look at the Haptic Hangouts, Beta Boardrooms, Deep Work Dens and Polywork Campuses that are being defined by tomorrow’s many work states. 

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10 Chinese Beauty Myths in 2023

Past Webinar - 7 March
GET THE REPORT

In partnership with Hot Pot China, we take you on a journey through the myths that are dominating the beauty sector at present. 

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