To make headway, brands and consumers must widen their lens to focus not just on the environment, but also on the social and economic imperatives that make up the trinity of sustainable futures.
This report cuts through the fog of confusion and reveals the journey we’re on as citizens, industry experts and brands. It demystifies sustainability with a practical step-by-step toolkit for your own business to follow, packed with tangible strategic opportunities. Finally, it presents three new inter-generational speculative scenarios as inspiration for how to plan for the carbon-conscious consumer behaviours of the 2030s.
Download the full report below.
Header image: After Climate by Odion Tobi, Lagos
Report cover image: Dubailand by Aleix Plademunt
Understanding the context behind sustainability has never been more important. Eco-anxious adults are challenging government roadmaps, while greenwashing brands race towards B Corp status.
The sustainability journey is one of continual reflection and improvement. Rather than a quick fix, it’s a long-term process that must exist well beyond the lifecycle of your brand. Our toolkit of opportunities, case studies and strategic actions will highlight where your brand is that journey.
As the climate crisis takes hold, the year 2030 can seem intimidating to both citizens and brands. We use Scenario Planning to interrogate the future, helping to create active orientation and a forward- looking way of thinking to determine the steps we can take today.
Image credit: Catarina for H&M Role Models
Help prepare your business for the changes ahead by downloading the Sustainability Futures 2021 Report now.
If you are a LS:N Global member, you can also access this report for free on LS:N Global here.
*This is a downloadable PDF report. Please consider the environment before printing.
Sustainability Futures 2021 Report
This report is based on research from our Sustainability Series on The Future Laboratory’s trends intelligence platform, LS
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Image credit: Carolina Carballo for The Future Laboratory