Sustainability Futures 2021

Opportunities and Actions


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Overview

Sustainability as a one-solution label has been co-opted, but its definition still rings true for what humans are trying to achieve: the ability to maintain an ecological balance.

To make headway, brands and consumers must widen their lens to focus not just on the environment, but also on the social and economic imperatives that make up the trinity of sustainable futures.

This report cuts through the fog of confusion and reveals the journey we’re on as citizens, industry experts and brands. It demystifies sustainability with a practical step-by-step toolkit for your own business to follow, packed with tangible strategic opportunities. Finally, it presents three new inter-generational speculative scenarios as inspiration for how to plan for the carbon-conscious consumer behaviours of the 2030s.

Download the full report below.

Header image: After Climate by Odion Tobi, Lagos
Report cover image: Dubailand by Aleix Plademunt


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What's inside the report?

Sustainability analysis across key markets, case studies and consumer insights combined to help you understand and grasp business success in the years ahead. The report also includes:

: Drivers

Understanding the context behind sustainability has never been more important. Eco-anxious adults are challenging government roadmaps, while greenwashing brands race towards B Corp status.

: Opportunities

The sustainability journey is one of continual reflection and improvement. Rather than a quick fix, it’s a long-term process that must exist well beyond the lifecycle of your brand. Our toolkit of opportunities, case studies and strategic actions will highlight where your brand is that journey.

: Scenarios

As the climate crisis takes hold, the year 2030 can seem intimidating to both citizens and brands. We use Scenario Planning to interrogate the future, helping to create active orientation and a forward- looking way of thinking to determine the steps we can take today.

Image credit: Catarina for H&M Role Models

Get the report

Help prepare your business for the changes ahead by downloading the Sustainability Futures 2021 Report now.

If you are a LS:N Global member, you can also access this report for free on LS:N Global here.

*This is a downloadable PDF report. Please consider the environment before printing.

Sustainability Futures 2021 Report

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LS:N Membership

This report is based on research from our Sustainability Series on The Future Laboratory’s trends intelligence platform, LS:N Global.

Members of the LS:N Global premium package gain exclusive access to the trends, markets and innovations across all eight sectors, and are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports. 

Interested in becoming a member? Learn more here.

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Image credit: Carolina Carballo for The Future Laboratory