The Future of General Practice

A Foresight Report for Mjog by Livi

category - strategy
category - society
sector - health & wellness
type - case studies
Case Studies
Recent years have seen the UK’s healthcare system and general practice life experience seismic transformation. To discover what the future of general practice looks like, Mjog by Livi commissioned The Future Laboratory to produce a new foresight report identifying the key trends set to transform our healthcare services

Over the past few years, general practice has experienced a seismic transformation. GP practices – already dealing with workforce shortages and rising patient demand – were tasked with delivering care in the context of a global pandemic, placing further pressure on already-stretched services.

Crucially, however, changes brought on by the pandemic are hinting at a new way of doing things.

In this report, Mjog by Livi commissioned The Future Laboratory to explore exactly how this future will evolve, from the advancement and growing sophistication of diagnostic tools and the impact of wearables and remote monitoring on the delivery of care to the expansion of general practice into peripheral services that encourage proactive, healthy lifestyles.

Through this exploration, we uncover the trends that will define the UK’s general practice landscape in 2030 and beyond, and reveal the new services, platforms and innovations set to rise to the fore.

Click below to discover the resulting Future of General Practice Report, with key take-outs and statistics for this new era.


Commissioned by:

16 August 2022

Author: The Future Laboratory


: Drivers of change

Mjog by Livi

A series of macro forces are driving change in the healthcare system, as the pressure placed on the sector by a global pandemic is met with shifting consumer attitudes and all-new technological capabilities, including:

: System under pressure - The global pandemic has placed the NHS under an inordinate amount of stress. General practices are feeling the strain, with overworked staff and patients who are understandably aggrieved by long waiting times and difficulty with access.

: Proactive Health - In the past few years health has become increasingly important to people, and a mainstream lifestyle pursuit. In the UK, the average consumer will spend £487 per head on wellness in 2022.

: Accelerating Tech - According to McKinsey & Co, society experienced five years of digital transformation in the first eight weeks of the pandemic alone.

: Digital Gap - As technological acceleration continues, the gap between the digitally literate and illiterate risks becoming a barrier to adoption among patients and practice staff alike, creating a digital divide across demographic lines.

‘We’ve spent our time fretting about the new normal when we should be talking about the new extra-ordinary. The pandemic has precipitated scientific advancement, championed innovation and ushered in a new age of collaboration, challenge and accelerated change.’ 

Martin Raymond, co-founder, The Future Laboratory

: In the office futures

Mjog by Livi

As well as the home, the general practice will itself undergo a massive overhaul in the next decade, creating a space that caters both for the needs of its employees – who require flexibi- lity and mental health breaks – and those of its patients.

No longer simply a site of sickness, the surgery will instead be an anchor institution for health and wellbeing. Wellness architecture principles will be embedded throughout, while the wellbeing of the staff will be one of the core tenets of each space, and digital literacy and empowerment a priority.

So what is this future set to look like by 2030?

‘The culture of care is incredibly strong throughout the NHS, but this culture needs to be embodied by its physical spaces too’
Ab Rogers, designer

: At home futures

Mjog by Livi

The advancement of diagnostic tools and other technologies is enabling non-essential care and monitoring to occur outside the GP surgery, alleviating pressure points.

From at-home tests to increasingly sophisticated smart devices, this shift is also creating new levels of data – both historic and real-time – and, in turn, opportunities for enhanced care. 

In the report, we break this down into key themes including: 

: DIY Diagnostics - By 2030, highly sophisticated at-home diagnos- tic tests will enable Britons to take their health into their own hands.

: Connected GPs - Advances in wearable technologies and remote monitoring are enabling doctors’ surgeries to become more connected to their patients, transforming the efficiency and capabilities of the general practice.

: Healthy Homes - The home of 2030 will be embedded with smart devices and sensors, helping people to monitor their health in real time and connecting them with their GP surgery when necessary.

This is just a snippet of The Future of General Practice Report. Click below to download the full report PDF.

‘Mjog by Livi’s remote monitoring will help GPs support and monitor patients much more efficiently, and will keep people safer by encouraging them to seek appropriate care at the right time.’
Harriet Bradley, medical director, Livi

Are you ready for what’s new and next?

To learn more about the future of General Practice, download the full report here. 

If you are interested in finding out more about our foresight reports that combine quantitative and qualitative research with original case studies and innovations to achieve your business objectives, click here.

For more about our client reports and case studies, get in touch with a member of our team.


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