Meta-tainment Futures

Digital spaces, places, tools and metaverse techniques

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Simply put, the metaverse is the ultimate merger between physical and digital realms. That’s the ambition, at least.

But as our new Meta-tainment Futures report indicates, the reality, as always, is far more complex than we imagine. Already, Bloomberg expects the metaverse to be worth £589bn by 2024, while brands such as Meta and Microsoft – with its £50bn purchase of games publisher Activision Blizzard – are hailing it as the next big tech thing.

But it’s still early days, with as many new, next and emerging brands staking a claim there along with more familiar ones. In our new 48-page report, we look at the category disruptors, the case studies to learn from, and the sectors and innovators that are leading the way.

But crucially – for those brands still considering their metaverse strategy – we examine how and why the metaverse isn’t a single entity that sits on servers or lives within headsets, but is a multi-verse, multiplex mix of VR, AR and IRL (in real life) moments and experiences that require you to have an equally blended approach to satisfying consumer needs and behaviours.

Download the full report below.

Header image: Lost Horizon, UK







What's inside the report?

Our analysts and researchers unpack the category’s case studies, innovators and game-changers across 10 sectors, including retail, luxury, fashion, health and beauty, youth, media, entertainment, and travel and hospitality:

: Retail

Sellers are engaging with metaverse realms to elevate customer loyalty, reduce the impact of physical stores and expand their real estate investments in pixels, not bricks.

: Luxury

From immersive brand adventures to the new Decentralised Autonomous Organisations (DAOs) investing in high-value digital assets, luxury labels are turning to digital spaces to bolster access as well as amplify exclusivity.

: Fashion

The fashion sector is maximising on the metaverse as a tool for global connections, brand opportunities and more sustainable practices, shaping education, marketing and runway shows with everything from non-fungible token (NFT) products to DAO buying groups.

: Health & Wellness

New digital and web3 tools and platforms are transforming our experience of real-world beauty and wellness – from perfume to fitness and therapy – into wondrous digital realms.

: Youth

Friendship, dating and social media are being upended by young people who – with little nuance between their real-life and online personas – are taking their digital experiences into their own hands.

: Media

New digital platforms are providing room for more diverse opinions, advice and experiences for netizens – with key lessons for brands that want to create and inspire their audiences online.

: Entertainment

From music festivals and fandom to the design of our future homes, new technologies are transforming touchpoints in our daily lives into engaging entertainment experiences.

: Travel & Hospitality

Metaverse tourism is already opening doors to the world, while NFT members’ clubs and data-driven hotels point to a future of more collaborative hybrid hospitality.

Image credit: TRAUM INC and STUDIO ONGARATO for STH BNK by BEULAH, Australia

Get the report

Help prepare your business for the changes ahead by downloading the Meta-tainment Futures Report now.

You can also book one of our world-class presenters to deliver our latest metaverse research in our Betterverse Building presentation. Book the presentation virtually or in-house today and receive a free copy of the Meta-tainment Futures report and a live Q&A session.

If you are a LS:N Global member, you can also access this report for free on LS:N Global here.

*This is a downloadable PDF report. Please consider the environment before printing.

Meta-tainment Futures Report


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Tantra Boutique Motel interior by Estudio Felipe Escudero. Photography by Haley Leex, Ecuador copy-1

Betterverse Building Presentation

The metaverse has been threatening to explode for over a decade, but pandemic-fuelled digital acceleration has finally tipped the scales in its favour.

With a bandwagon led by Meta CEO Mark Zuckerberg, the metaverse is gaining momentum and heralded as something much more profound and powerful than just another iteration of the world ‘wild’ web.

But as the virtual land grabs begin, how can we ensure this hyper-immersive, world-changing frontier is built and governed in the right way rather than dominated by big tech?

Our new Betterverse Building presentation helps businesses tap into this digital space, understand its massive potential and explore why we need to build a Betterverse – a metaverse that stands for equitability, inclusion, representation, accessibility, transformation, and personal and planetary betterment.

Each presentation includes a free downloadable PDF of the Meta-tainment Futures report, usually £250.


Image credit: Black Girls Code Lab in New York. Designed by architect Danish Kurani, US

LS:N Membership

This report is based on research from our Metaverse Series on The Future Laboratory’s trends intelligence platform, LS:N Global.

Members of the LS:N Global premium package gain exclusive access to the trends, markets and innovations across all eight sectors, and are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports. 

Interested in becoming a member? Learn more here.


Image credit: Carolina Carballo for The Future Laboratory