Future Five 2026 Report
Download a sample of the LS:N Global report unpacking AI, Identity, Cost of Living, Mobility and Future Space
Track the five key consumer landscapes where brands should be focusing their attention in 2026, featuring industry-leading insight, strategic analysis, and much more.
Our latest Future Five report is designed to help you assess the impact of on-going change. The theme of re-evaluation sits at the heart of this report, explored through five topics we think are crucial for brands to understand and address in 2026.
The Future Laboratory offers a unique blend of trend forecasting, consumer insight, foresight, brand strategy and innovation, we inspire and future-proof organisations. Book a meeting with the team to find out more.
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Explore how the age of Optimised Odysseys is reshaping travel and hospitality, redefining luxury and experience across a shifting global landscape.
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New Codes of Value
New codes of value are emerging around connection, care and human flourishing.
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Innovation Debrief 2025–2026
With eyes on 2025–2026, our annual report delves into 50 signals emerging from the margins. This report brings energy, colour and irreverence to an otherwise sanitised landscape.
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Culture-coded Retail
Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on brand community is luring them back into the store.
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