This report presents innovative brand campaigns, inspiring and essential statistics across the following 10 themes:
: Benefit Brands
Declining brand loyalty is prompting companies to reconsider traditional reward schemes.
: Neo-opulence
Consumers are reviving glamour, opulence and hedonism as they push the Pleasure Revolution in new directions.
: Recreation Operations
Companies are turning their attention to the pandemic-driven explosion in hobbies, creating products and activations that cater for playful pastimes.
: Sensorial Strategies
Pandemic-induced touch deprivation is resulting in demand for products, packaging and marketing that stimulate the senses.
: Climate-combative Beauty
Extreme weather events are becoming more common across the globe, with sobering implications for the beauty and health industries.
: Digital Dining
Creating a link between online and offline, restaurant and hospitality venues are infusing internet aesthetics into physical settings and products.
: Sidewalk Science
Science will continue to play a vital role in everyday life as communities across the world recover from the pandemic – and prepare for future health events.
: Avant Abodes
Consumers are continuing to invest more in their domestic environments because of the ability to work from home, fashioning versatile spaces.
: Emotive Employers
Traditional wellness benefits such as flexible hours, mental health app subscriptions and remote working are no longer sufficient to retain talent.
: Tech-powerment
Consumers are demanding reform from the corporate giants that govern their data and dictate their online experiences
Image credits: Oliver Spencer and Niwaki, UK; Departures in the Wadi Rum Desert by Adorno. Photography by Iñigo Inchaurraga, Jordan; SAMOCVET by MAPPA and digital artist Varya Schuka. Photography by Alisa Gulkanyan, Russia
