Wellness has been in accelerator mode but the sector has fallen victim to an unhealthy narrative. With anxiety levels skyrocketing, in 2019 wellness brands will need to rethink their strategy to ensure that they are effectively addressing this collective burnout.
As the desire among Millennials and Generation Z to slow down grows, the insights in our new Health & Wellness Futures report will help you to better understand the future of this burgeoning sector. It is packed with key trends, case studies and consumer insight as well as our latest sector focus macrotrend, Conscious Deceleration.
Image credit: Social Workout by Six N Five, 2019
This report will offer you market analysis, rising trends, case studies and actionable consumer insights to help you carve out your path for wellness success in the years ahead. The report includes:
We examine the key factors that have contributed to consumers consciously seeking out a slower pace of living. Wellness excess, slow living and the overwhelming nature of performance culture are all providing the foundations for this shift in consumer behaviour.
As consumers realise that the pursuit of wellness has been complicit in our collective burnout, brands will have to focus on slowing down and promoting a more measured, long-term approach. In this section, we have collated all the key trends that are transforming health, wellness and fitness.
As consumers continue to decelerate in the future, they will look for brands to create moments of calm in everyday life. We unpack how this will play out in the future, defined by trends like meditative spaces and intuitive platforms.
: Lab Notes
The report includes practical strategies to harness the intelligence in your organisation, from how to use technology more mindfully to tailoring your measuring to be less stress-inducing.
Image credit: Wristband at A Space for Being by Google, Milan Salone Internazionale del Mobile, 2019
Help prepare your business for the changes ahead by downloading the Health & Wellness Futures Report 2019 now.
This report is free for all members and Health & Wellness Futures Forum 2019 attendees.
Please contact Accountmanagers@thefuturelaboratory.com directly to get a copy.
*This is a downloadable PDF report. Please consider the environment before printing.
Health & Wellness Futures : Conscious Deceleration
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
– Maya Draisin, associate publisher and head of marketing, Wired
Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?
We provide sharp 20-, 40- and 60-minute presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment.
Image credit: Hims, US