Luxury & Hospitality Futures 2021

The Five States of Luxury



The Luxury sector is demonstrating impressive elasticity not only in weathering the global pandemic but also in responding to wider social and cultural events, with brands and organisations addressing everything from their histories and internal workings to inclusive marketing and environmental concerns.

This year’s Luxury & Hospitality report is an update to The Future Laboratory’s Five States of Luxury framework.  

Previously known as The Luxury Index, it’s our proprietary tool for luxury organisations and agencies to better understand modern luxurian mindsets, and the growth and engagement opportunities in our more elastic luxury landscape.

In the report, you'll also discover Global Drivers, Market Shifts, Trends Rising and Strategic Implications that detail how to use the framework effectively.  

You can now purchase the full report below.

Image credits: Carolina Carballo for The Future Laboratory


What's inside the report?

Luxury and hospitality analysis across key markets, case studies and consumer insights combined to help you understand and grasp business success in the years ahead. The report also includes:

: Market Shifts

How the sector is changing as a result of Covid-19 and wider societal impacts, and the emerging business directions and opportunities for luxury goods, travel, wellbeing and real estate.

: Trends Rising

The six key trends for luxury in 2021, from anti-ostentation marketing to luxury that combines acquisition with entertainment.

: Five States of Luxury

Our refreshed and updated proprietary framework examining people’s emotional and psychological journeys through the luxury sector.

: Strategic Implications

Recommendations and action points for your business through the lens of the States of Luxury, against an ever-changing global backdrop and evolving audience.

This report is available for members of our trends intelligence platform LS:N Global. Become a member to get access.

Image credit: Mulberry x Ahluwalia, UK

Get the report

This report is available exclusively for members of The Future Laboratory's trends intelligence platform, LS:N Global.

The report is based on research from our Luxury and Travel & Hospitality sectors on LS:N Global.

Members gain exclusive access to the trends, markets and innovations across all eight sectors, and are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports. 

Get in touch with a member of our team to discuss our membership packages and book a demo of LS:N Global today.


Image credit: Carolina Carballo for The Future Laboratory

Luxury & Hospitality Futures 2021 Report


Luxury & Hospitality Presentations

Our new presentations are designed for you and your team to engage with both Five States of Luxury and Trends Rising presentations set to radicalise the luxury and hospitality landscapes.

Perhaps you want to equip your team with the latest trends and practical insights, or maybe you are looking for an inspiring keynote to be presented to your entire company.

These presentations can be booked as virtual or in-house presentations, delivered by one of our expert presenters. Choose from Trends Rising or The Five States of Luxury, sold separately or as a 360-degree collection for a discounted rate.

Each presentation includes the free downloadable PDF of the accompanying macrotrend report, usually available only for members.


Image credit: Installation view of AORA:II featuring Dawn Ng, Courtesy Sullivan + Strumpf


Download the agenda:


Book a demo of LS:N Global