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FAQs
What are macrotrends?
Macrotrends reveal how consumers are responding to the global drivers of change and represent the value shifts defined according to emerging attitudes and behaviour among people globally.
What are the difference between macrotrends and microtrends?
Macrotrends usually have a more significant impact on society and tend to be long-term, while microtrends are more specific and often emerge within subcultures and smaller groups.
What are some examples of macrotrends?
Some examples of macrotrends include:
Work States Futures:
The past two years have prompted seismic transformation in the workplace as a newly empowered generation of workers question how, where and why they work.
The Paralysis Paradox:
Despite current doom-and-gloom scenarios we are about to be catapulted into a 20-year cycle of unrivalled innovation and new market opportunities. But people will be very wary, so it’s time for brands, businesses and Neo-collectivist communities to rebuild a society where the four 4Ls – legitimacy, leadership, longevity and legacy – matter.
Neo-collectivism:
As real-world uprisings rage on and our journey to the metaverse accelerates, global consumers are busy forming new types of alliance. Losing their sense of individualism, they are engaging in new forms of collective thinking, doing and consuming.
Work States Futures:
The past two years have prompted seismic transformation in the workplace as a newly empowered generation of workers question how, where and why they work.
The Paralysis Paradox:
Despite current doom-and-gloom scenarios we are about to be catapulted into a 20-year cycle of unrivalled innovation and new market opportunities. But people will be very wary, so it’s time for brands, businesses and Neo-collectivist communities to rebuild a society where the four 4Ls – legitimacy, leadership, longevity and legacy – matter.
Neo-collectivism:
As real-world uprisings rage on and our journey to the metaverse accelerates, global consumers are busy forming new types of alliance. Losing their sense of individualism, they are engaging in new forms of collective thinking, doing and consuming.
