Trend Reports

Uncover new thinking and pinpoint tomorrow’s opportunities with our trend reports.
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TYPE

LATEST REPORTS

Future Five 2024

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Our latest downloadable briefing, Future Five 2024, is designed to help you unpack the most important topics of tomorrow, relevant for today.

Luxury Futures 2023

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Explore our Luxury Futures 2023 report, featuring the latest sector macrotrend Luxury Recrafted, which examines how the consumers – or rather the collectors – of tomorrow will expect luxury to signal status.

Innovation Debrief 2023

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Explore our Innovation Debrief report, which features 50 definitive brand campaigns, case studies and global innovators across 10 key trends that are disrupting consumer thinking around the world.

Beauty, Health & Wellness 2023

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Explore our Beauty, Health & Wellness report, featuring the latest sector macrotrend Longevity Lifestyles, which examines how the concept of living, if not for ever then for a much longer time, is becoming a possibility.

Global Drivers 2030

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The global drivers are the fundamental shifts or external forces that have the potential to reshape the future trajectory of a brand or business. Download an executive summary of our Global Drivers refresh and delve into the big changes in store for your business.

Work States Futures

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This timely report has just the kind of insights, lessons and action-based to-do lists needed to future-proof our organisations, at a time when why we work, as well as where we work, need to be massively re-assessed.

Retail Futures

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Alongside rising trends for retail, our new report features our latest sector macrotrend, EQ-Commerce, which explores how innovative retailers are using technology to create EQ-Commerce journeys where every touchpoint is
a learning opportunity.

Luxury & Hospitality Futures: Guilded Luxury

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The report features our latest sector macrotrend, Guilded Luxury, which unpacks what lies ahead for the sector as it navigates rapid change, presenting crucial strategies for businesses to engage with the next generation of luxurians and demonstrate their value in new cultural spaces.

Food & Drink Futures: Adaptive Appetites

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This 47-page report examines how consumers and companies are adapting to the ongoing stream of tumultuous global events by embracing the opportunities arising from innovations in technology, branding, packaging and production.

Future Forecast 2023

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Discover 50 cross-sector trends and innovations you need to know for 2023, a series of viewpoint interviews, 10 industry disruptors, and the directions to monitor according to The Future Laboratory’s analysts in our Future Forecast 2023 Collection.

The Paralysis Paradox

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The Paralysis Paradox explores how brands must step up and become forces of change, no longer making pledges for 2050, but instead drawing on their expertise, assets and reach to equip, collaborate and horizon-map together with citizens.

The Betterverse

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The metaverse has become the new multi-trillion dollar digital frontier for all that is immersive, engaged and virtual. But as profits are once more placed before people, some organisations are keen to build a Betterverse by taking a people and ethics first stance.

Innovation Debrief

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Bringing together some of the most impactful case studies from our trends intelligence platform, LS:N Global, this year’s Innovation Debrief report uncovers the 50 most boundary-pushing campaigns of the year to date.

Beauty, Health & Wellness Futures: Accredited Beauty

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Beauty, health and wellness brands continue to seek and develop solutions to the pressing issues of our times. Alongside rising trends, this report features our sector macrotrend, Accredited Beauty, exploring how solutions require expertise, and with this, greater clarity on research, formulas, impact and value.

Retail Futures: Hyperphysical Stores

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Companies across the retail sector have been demonstrating resilience despite a turbulent start to the Transformative Twenties. Our Retail Futures report details nascent trends in physical retail, where retail spaces are being used to foster enjoyment and discovery.

Neo-collectivism

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Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances that are decentralising industries and redistributing power at scale. Our Neo-collectivism report shows that community is a more valuable resource than ever.

Meta-tainment Futures

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Simply put, the metaverse is the ultimate merger between physical and digital realms. That’s the ambition, at least. But as our new Meta-tainment Futures report indicates, the reality, as always, is far more complex than we imagine.

Future Forecast 2022

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In The Great Re-engagement humans will reconnect consciously, purposefully and rationally with the world around them. In this year's Future Forecast 2022 collection, you’ll discover 50 cross sector trends and innovations, 10 industry disruptors, and the directions to monitor.

Youth & Media Futures: The Zalpha Reckoning

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Media and technology brands must work harder than ever to maintain momentum. Our new Youth & Media Futures report reveals the trends driving our interconnected future, from the emergence of a Digital Afterlife to the Curator Kids overthrowing the creator economy.

Food & Drink Futures: Redemptive Diets

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Our Redemptive Diets report analyses key market shifts and rising trends, from philanthropic food and drink endeavours to the start-ups innovating alt-ingredients that lighten the sector’s carbon footprint, and new eatertainment venues connecting people through social occasions.

Sustainability Futures Report

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This report cuts through the fog of confusion and reveals the journey we’re on as citizens, industry experts and brands. It demystifies sustainability with a practical step-by-step toolkit for your own business to follow, packed with tangible strategic opportunities.

The Innovation Debrief 2021 Report

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As communities begin to rebuild, 2021 fast became the foundation for a new era of innovation. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief looks at original examples of how brands are responding to changing consumer needs.

Retail Consumer Report: The Regenizens

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Meet the community- focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative and ethical - we call them Regenizens.

Beauty, Health & Wellness Futures: Synchronised Care

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Around the world, health has been our primary focus since the onset of the Covid-19 pandemic. With health becoming a personal and public priority, this report explores the new cross-sector needs and opportunities are emerging.

Retail Futures: Eco-venience Retail

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2020 prompted retail Darwinism at its most impactful, yet, as this report unpacks, brands have evolved at speed, adjusting to changing expectations of access and more conscious mindsets.

Luxury & Hospitality Futures 2021 Report

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In this report, we update The Future Laboratory’s Five States of Luxury framework and explore how the Luxury sector demonstrated impressive elasticity not only in weathering the global pandemic but also in responding to wider social and cultural events.

Global Drivers

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In the Global Drivers collection, which features the PDF trend report and access to an hour-long webinar, we explore some of these impacts and how they enable clients to rethink what kind of world consumers will live in, driving the businesses of tomorrow.

The Great Acceleration Collection

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We are witnessing the rise of radical digital value systems, decentralised metropolitan and suburban infrastructures, and agile kinetic corporations. The Great Acceleration macrotrend report collection is your guide to the three macrotrends epitomising these shifts – Alternet Economies, Equilibrium Cities and Elastic Brands.

Elastic Brands

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Examine how, as the power dynamic shifts between brands and consumers, all eyes are on the inner workings of businesses, and how seamlessly they can respond and recalibrate. The Elastic Brands report unpacks how brands must move beyond reaction and instead take a kinetic approach.

Equilibrium Cities

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This trend tracks how our built environments are becoming healthier, inclusive and more responsive. As we move through The Transformative Twenties, data-first digital systems will enable people to shape and experience their cities remotely, possibly even in alternative realms. 

Alternet Economies

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Instead of simply being used to share information, the internet is now also being used to coordinate value. Within this more equitable version of cyberspace, competitive platforms, currencies and modes of commerce are creating a fluctuating landscape for brands and media.

Future Forecast 2021

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The global pandemic, climate change, politics and social movements will continue to force us to re-imagine the fabric of our societies, relationships and economies. The Future Forecast 2021 report and webinar reveals 50 cross-sector trends and innovations, 10 industry disruptors, and the directions to monitor.

Youth & Media Futures: Reformation Generation

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The pandemic upended everything we thought we knew about media and technology. Our new Media & Youth Futures report is packed with practical insights and inspiring case studies for your brand to harness these shifts and reach media-hungry members of Generation Z.

Food & Drink Futures: Total Tastes

Quick View

Covid-19 transformed our diets, from the way food is produced to the way it is accessed, consumed and shared. In addition, this report explores how the pandemic has, in many ways, humanised how we view food and drink.

Luxury & Hospitality Futures: Omnilux Lifestyles

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Our Luxury & Hospitality Futures report explores how both sectors responded to the near- and long-term impacts of the pandemic, featuring practical insights and inspiring case studies to engage, enthral and boost loyalty among consumers in the inter-Covid era.

The Innovation Debrief 2020 Report

Quick View
With trepidation and anticipation permeating every part of society, the need for brand innovation is greater than ever. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief showcases 50 leading brand responses to the decade so far.

Communities: The Luxury Collection

Quick View
Covid-19 changed the meaning of luxury and caused high-end brands to reconsider their role in consumers’ lives. To highlight the opportunities that lie beyond lockdown, our new Luxury Communities report tracks the transformation of the luxury landscape over the past five years.

Beauty & Wellness Futures: Recuperative Living

Quick View
Accelerated by Covid-19, the beauty and wellness sectors have had to respond quickly to consumers’ need for recuperation and immunity. Now they must go further to help people feel secure – every day – in an altered industry landscape.

Retail Futures: Feedback Frontiers

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With the chaos of Covid-19 came new opportunities to explore more resilient and agile systems. That’s why we’ve combined our Retail Futures 2020 research into an exclusive collection, containing our new trend report and on-demand presentations.

The Transformative Twenties Collection

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The Transformative Twenties delves into the death of purpose, the rise of selfishness and the push towards a solitary sensuality that borders on the narcissistic. Download all three macrotrend reports from The Transformative Twenties collection separately or as a 360-degree collection.

Post-purpose Brands

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Examine how future brands will combine customer feedback, internal company culture and data to deliver consistent improvement. Get to know the Sacrificial Brands setting strict environmental business goals, alongside the rise of Problem Evolving strategies that utilise insights to enhance business operations.

Pleasure Revolution

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Explore how brands can create meaningful opportunities to ground and re-orientate consumers in a fast-changing world. From Psychonautic Therapy to Neuromedia, we examine the shifts redefining entertainment and leisure, as well as health and wellness.

Enlightened States

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This report takes a detailed look at the societal and behavioural shifts affecting consumers globally. From the celebration of Slacker Culture to the allure of the Homebody Economy, we unearth insights for brands in sectors such as wellness, leisure and the workplace.

Future Forecast 2020

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Our Future Forecast 2020 edition raises the bar higher than ever before. We explore how people will seek brands that align with their own personal missions, be it through activism, open and honest dialogue, long-term sustainable thinking, co-creativity or experiential escape.

Food & Drink Futures: Home Eatertainment

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When it comes to food and drink, today’s consumers want more purposeful options – both for themselves and the planet. Pressure is steadily mounting on brands to balance these competing consumer demands as people look to connect their values with what they eat.

Youth Futures: Paradox Personas

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Brands can no longer rely on a URL to find this generation. Our Youth Futures report examines the ways they are using the online and offline worlds to create multi-faceted analogue selves.

Beauty Futures: Bio-positive Beauty

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In our new Beauty Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living. We explore trends such as Acne Positivity skincare and Shaving Rebranded.

Luxury & Hospitality Futures: Liberation Luxury

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In our Luxury & Hospitality Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living, from immersive audio formats and homely boutiques to Michelin-starred chefs transforming the humble B&B into gastronomic getaways.

The Innovation Debrief 2019 Report

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Focused on five main sectors – Media & Technology, Beauty & Wellness, Food & Drink, Travel & Hospitality and Retail – our editors have brought together The Innovation Debrief, amalgamating the most read and shared News stories published on LS:N Global.

Fintech Futures

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An insightful road map for brands to navigate a new world of uncertainty and possibility, where issues of trust come face to face with all that the digital economy has to offer. The report is filled with key trends, case studies and consumer insights.

The Trend Forecaster's Handbook

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The Future Laboratory co-founder Martin Raymond’s latest edition of The Trend Forecaster’s Handbook, explains, explores and fully examines the growing battery of technologies, techniques and executional approaches used to identify trends, capture insights, develop forecasts, inform innovation, and define and develop new product streams.

Health & Wellness Futures: Conscious Deceleration

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As the desire among Millennials and Generation Z to slow down grows, the insights in our Health & Wellness Futures report and our macrotrend, Conscious Deceleration, will help you to better understand the future of this burgeoning sector.

Communities : The Food & Drink Collection

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The Future Laboratory’s original ethnographic research series, unveils the habits of emerging consumer groups around the world and is an exclusive glance into the homes and mindsets of your future food and drink consumers.

Retail Futures: Community Commerce

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As Generation Z grows to be the largest group of consumers, retailers need to rethink online retail to appeal to this digital-first demographic. Looking beyond convenience and one-click customer journeys, this report is full of insights to fuel your strategy for online success.

Future Forecast 2019

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Identify the 50 major cultural shifts that will affect our consumption habits in the years ahead, with exclusive innovator interviews, new thought-leadership pieces from key industry disruptors, and a range of insightful Lab Notes that will provide you with all you need to know.

Food & Drink Futures: Uprooted Diets

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Food and drink could become sources of anxiety as the intricacies of the food system become more public thanks to the machinations of Brexit. This report examines both the that reflect changing consumer attitudes when it comes to health, convenience and provenance.

Youth Futures: Anxiety Rebellion

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Our Youth Futures report reveals a macrotrend that will allow your brand to harness the sensible mindset of the younger generation, helping them on their quest to redefine teenage rebellion as well as insights into youth in emerging markets such as China and Mexico.

Fashion Futures: Immaterial Fashion

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Our Fashion Futures Report highlights new routes to fashion brand engagement afforded by digitisation. It is packed with insights that can help your brand thrive in a future in which digital ephemera are increasingly enjoyed and valued.

Luxury & Hospitality Futures: Uneasy Affluence

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Our Luxury and Hospitality Futures Report 2018 reveals the potential for purpose-driven offerings that respond to the evolved outlook of today’s luxurians, from lab-grown diamonds to cause-driven investing and equitable luxury travel.

Material Far Futures

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Our Material Far Futures Report draws on expert interviews and unique research to examine the new markets and product types that will emerge over the coming months and years, including inspiring case studies from BMW and Puma.

Health & Wellness Futures: Certified Wellness

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Individuals are using fitness trackers and instantaneous online advice to take control of their own health. Our Health and Wellness Futures Report is your guide to maximising opportunities and overcoming challenges in this rapidly evolving sector, as health and wellness converge.

Beauty Futures: Algorithmic Beauty

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Our Beauty Futures Report is your guide to navigating the pitfalls and possibilities of a radically changing beauty landscape. Intelligent analysis reveals the relationships between technological innovations and shifting consumer attitudes to fuel strategies for success in the coming years.

New Masculinity

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The New Masculinity report is packed with insights to help reposition and create campaigns and product lines that appeal more to today’s male demographic. In this report, we will map out the role brands can play in leading the search for meaning.

Retail Futures: Storefront Salvation

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Our Storefront Salvation Report is packed with insights to fuel your strategy for bricks-and-mortar success, with a focus beyond sales per square foot and return on investment, guiding you on how to combine online innovation with the tactile quality of in-store browsing.

Beauty, Health & Wellness 2023

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Explore our Beauty, Health & Wellness report, featuring the latest sector macrotrend Longevity Lifestyles, which examines how the concept of living, if not for ever then for a much longer time, is becoming a possibility.

Cross-sector

Future Forecast Collection


Each year, we unlock 50 cross-sector trends and innovations, a series of viewpoint interviews, 10 industry disruptors, and the directions to monitor in our Future Forecast collection.

Future Forecast 2023

Quick View

Discover 50 cross-sector trends and innovations you need to know for 2023, a series of viewpoint interviews, 10 industry disruptors, and the directions to monitor according to The Future Laboratory’s analysts in our Future Forecast 2023 Collection.

Future Forecast 2022

Quick View

In The Great Re-engagement humans will reconnect consciously, purposefully and rationally with the world around them. In this year's Future Forecast 2022 collection, you’ll discover 50 cross sector trends and innovations, 10 industry disruptors, and the directions to monitor.

Future Forecast 2021

Quick View

The global pandemic, climate change, politics and social movements will continue to force us to re-imagine the fabric of our societies, relationships and economies. The Future Forecast 2021 report and webinar reveals 50 cross-sector trends and innovations, 10 industry disruptors, and the directions to monitor.

Macrotrend

Retail Collection


From communications with consumers becoming more conversational to retail itself becoming more immersive, expressive, dramatic and hyper personalised,  discover the Retail Futures Collection to stay ahead of the curve.

Retail Futures: Hyperphysical Stores

Quick View

Companies across the retail sector have been demonstrating resilience despite a turbulent start to the Transformative Twenties. Our Retail Futures report details nascent trends in physical retail, where retail spaces are being used to foster enjoyment and discovery.

Retail Futures: Eco-venience Retail

Quick View

2020 prompted retail Darwinism at its most impactful, yet, as this report unpacks, brands have evolved at speed, adjusting to changing expectations of access and more conscious mindsets.

Retail Futures: Feedback Frontiers

Quick View
With the chaos of Covid-19 came new opportunities to explore more resilient and agile systems. That’s why we’ve combined our Retail Futures 2020 research into an exclusive collection, containing our new trend report and on-demand presentations.

Macrotrend

Beauty & Wellness Collection


From self-care taking on a new role on both an individual and a collective scale to companies bringing their expertise, research and accreditation to the fore,  discover the Beauty, Health & Wellness Futures Collection to stay ahead of the curve.

Beauty, Health & Wellness Futures: Accredited Beauty

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Beauty, health and wellness brands continue to seek and develop solutions to the pressing issues of our times. Alongside rising trends, this report features our sector macrotrend, Accredited Beauty, exploring how solutions require expertise, and with this, greater clarity on research, formulas, impact and value.

Beauty, Health & Wellness Futures: Synchronised Care

Quick View
Around the world, health has been our primary focus since the onset of the Covid-19 pandemic. With health becoming a personal and public priority, this report explores the new cross-sector needs and opportunities are emerging.

Beauty & Wellness Futures: Recuperative Living

Quick View
Accelerated by Covid-19, the beauty and wellness sectors have had to respond quickly to consumers’ need for recuperation and immunity. Now they must go further to help people feel secure – every day – in an altered industry landscape.

Macrotrend

Luxury & Hospitality Collection


From the luxury experience of the future no longer relying on tactile human-to-human moments to luxury brands seizing safeguarding strategies to build long-lasting and enriching relationships, discover the Luxury & Hospitality Futures Collection to stay ahead of the curve.

Luxury & Hospitality Futures: Guilded Luxury

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The report features our latest sector macrotrend, Guilded Luxury, which unpacks what lies ahead for the sector as it navigates rapid change, presenting crucial strategies for businesses to engage with the next generation of luxurians and demonstrate their value in new cultural spaces.

Luxury & Hospitality Futures 2021 Report

Quick View
In this report, we update The Future Laboratory’s Five States of Luxury framework and explore how the Luxury sector demonstrated impressive elasticity not only in weathering the global pandemic but also in responding to wider social and cultural events.

Luxury & Hospitality Futures: Omnilux Lifestyles

Quick View
Our Luxury & Hospitality Futures report explores how both sectors responded to the near- and long-term impacts of the pandemic, featuring practical insights and inspiring case studies to engage, enthral and boost loyalty among consumers in the inter-Covid era.

Macrotrend

Food & Drink Collection


From the adaptive nature of brands to food and drink being redefined by global citizens who are pushing for positive impact on people, planet and profit, discover the Food & Drink Futures Collection to stay ahead of the curve.

Food & Drink Futures: Adaptive Appetites

Quick View

This 47-page report examines how consumers and companies are adapting to the ongoing stream of tumultuous global events by embracing the opportunities arising from innovations in technology, branding, packaging and production.

Food & Drink Futures: Redemptive Diets

Quick View
Our Redemptive Diets report analyses key market shifts and rising trends, from philanthropic food and drink endeavours to the start-ups innovating alt-ingredients that lighten the sector’s carbon footprint, and new eatertainment venues connecting people through social occasions.

Food & Drink Futures: Total Tastes

Quick View

Covid-19 transformed our diets, from the way food is produced to the way it is accessed, consumed and shared. In addition, this report explores how the pandemic has, in many ways, humanised how we view food and drink.

Macrotrend

Youth & Media Collection


From shifting the focus from enhancement to enjoyment to a hybrid generation of Zalphas entering brands’ consciousness, discover the Youth & Media Futures Collection to stay ahead of the curve.

Youth & Media Futures: The Zalpha Reckoning

Quick View
Media and technology brands must work harder than ever to maintain momentum. Our new Youth & Media Futures report reveals the trends driving our interconnected future, from the emergence of a Digital Afterlife to the Curator Kids overthrowing the creator economy.

Youth & Media Futures: Reformation Generation

Quick View
The pandemic upended everything we thought we knew about media and technology. Our new Media & Youth Futures report is packed with practical insights and inspiring case studies for your brand to harness these shifts and reach media-hungry members of Generation Z.

Youth Futures: Paradox Personas

Quick View

Brands can no longer rely on a URL to find this generation. Our Youth Futures report examines the ways they are using the online and offline worlds to create multi-faceted analogue selves.

Cross-sector

Innovation Debrief Collection


Each year, we bring together some of the most impactful case studies from our trends intelligence platform, LS:N Global and uncover the 50 most boundary-pushing campaigns of the year. Download the collection to get inspired for 2023.

Innovation Debrief

Quick View
Bringing together some of the most impactful case studies from our trends intelligence platform, LS:N Global, this year’s Innovation Debrief report uncovers the 50 most boundary-pushing campaigns of the year to date.

The Innovation Debrief 2021 Report

Quick View

As communities begin to rebuild, 2021 fast became the foundation for a new era of innovation. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief looks at original examples of how brands are responding to changing consumer needs.

The Innovation Debrief 2020 Report

Quick View
With trepidation and anticipation permeating every part of society, the need for brand innovation is greater than ever. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief showcases 50 leading brand responses to the decade so far.

Macrotrend

Communities Collection


Discover original ethnographic research covering influential subsets of consumer behaviour, from the retail Regenizens to an exclusive glance into the homes and mindsets of your future food and drink consumers.

Retail Consumer Report: The Regenizens

Quick View
Meet the community- focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative and ethical - we call them Regenizens.

Communities: The Luxury Collection

Quick View
Covid-19 changed the meaning of luxury and caused high-end brands to reconsider their role in consumers’ lives. To highlight the opportunities that lie beyond lockdown, our new Luxury Communities report tracks the transformation of the luxury landscape over the past five years.

Communities : The Food & Drink Collection

Quick View

The Future Laboratory’s original ethnographic research series, unveils the habits of emerging consumer groups around the world and is an exclusive glance into the homes and mindsets of your future food and drink consumers.

Cross-sector

2022 Reports Bundle


x7 Report
Stay ahead of the curve across the sectors with our 2022 Report Bundle, featuring key trends and foresight from the rise of The Betterverse, to the experiential future of Hyperphysical Stores and Guilded Luxury.
x7 Report

Retail Futures: Hyperphysical Stores

Quick View

Companies across the retail sector have been demonstrating resilience despite a turbulent start to the Transformative Twenties. Our Retail Futures report details nascent trends in physical retail, where retail spaces are being used to foster enjoyment and discovery.

Luxury & Hospitality Futures: Guilded Luxury

Quick View

The report features our latest sector macrotrend, Guilded Luxury, which unpacks what lies ahead for the sector as it navigates rapid change, presenting crucial strategies for businesses to engage with the next generation of luxurians and demonstrate their value in new cultural spaces.

Beauty, Health & Wellness Futures: Accredited Beauty

Quick View
Beauty, health and wellness brands continue to seek and develop solutions to the pressing issues of our times. Alongside rising trends, this report features our sector macrotrend, Accredited Beauty, exploring how solutions require expertise, and with this, greater clarity on research, formulas, impact and value.

Neo-collectivism

Quick View

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances that are decentralising industries and redistributing power at scale. Our Neo-collectivism report shows that community is a more valuable resource than ever.

Innovation Debrief

Quick View
Bringing together some of the most impactful case studies from our trends intelligence platform, LS:N Global, this year’s Innovation Debrief report uncovers the 50 most boundary-pushing campaigns of the year to date.

The Betterverse

Quick View

The metaverse has become the new multi-trillion dollar digital frontier for all that is immersive, engaged and virtual. But as profits are once more placed before people, some organisations are keen to build a Betterverse by taking a people and ethics first stance.

Macrotrend

Media Futures Bundle


x3 reports
Increase your media impact with our new bundle, Media Futures, featuring The Betterverse, Meta-tainment Futures and Alternet Economies, bringing together the key trends and insights your business needs to succeed in this digital space.
x3 reports

The Betterverse

Quick View

The metaverse has become the new multi-trillion dollar digital frontier for all that is immersive, engaged and virtual. But as profits are once more placed before people, some organisations are keen to build a Betterverse by taking a people and ethics first stance.

Meta-tainment Futures

Quick View

Simply put, the metaverse is the ultimate merger between physical and digital realms. That’s the ambition, at least. But as our new Meta-tainment Futures report indicates, the reality, as always, is far more complex than we imagine.

Alternet Economies

Quick View

Instead of simply being used to share information, the internet is now also being used to coordinate value. Within this more equitable version of cyberspace, competitive platforms, currencies and modes of commerce are creating a fluctuating landscape for brands and media.

Macrotrend

The Metaverse Bundle


x2 reports
How can your brand or business utilise the metaverse for good? Discover our Metaverse Reports Bundle and unpack key trends guiding the evolution of entertainment in the metaverse and how we can use this digital space for betterment.
x2 reports

The Betterverse

Quick View

The metaverse has become the new multi-trillion dollar digital frontier for all that is immersive, engaged and virtual. But as profits are once more placed before people, some organisations are keen to build a Betterverse by taking a people and ethics first stance.

Meta-tainment Futures

Quick View

Simply put, the metaverse is the ultimate merger between physical and digital realms. That’s the ambition, at least. But as our new Meta-tainment Futures report indicates, the reality, as always, is far more complex than we imagine.

Macrotrend

The Total Care Bundle


x3 reports
Approaching wellbeing more holistically, brands and businesses must consider both the Health & Wellbeing and Food & Drink sectors. Our new Total Care Reports Bundle details the nascent trends across these industries that brands need to prepare themselves for in the years ahead.
x3 reports

Beauty, Health & Wellness Futures: Synchronised Care

Quick View
Around the world, health has been our primary focus since the onset of the Covid-19 pandemic. With health becoming a personal and public priority, this report explores the new cross-sector needs and opportunities are emerging.

Food & Drink Futures: Total Tastes

Quick View

Covid-19 transformed our diets, from the way food is produced to the way it is accessed, consumed and shared. In addition, this report explores how the pandemic has, in many ways, humanised how we view food and drink.

Beauty & Wellness Futures: Recuperative Living

Quick View
Accelerated by Covid-19, the beauty and wellness sectors have had to respond quickly to consumers’ need for recuperation and immunity. Now they must go further to help people feel secure – every day – in an altered industry landscape.

Macrotrend

The Future of Experience Bundle


x3 reports
For brands and retailers, our Future of Experience Reports Bundle provides a guide to the key trends, case studies and strategic implications for in-store, online and phygital user experience in the years to come.
x3 reports

Luxury & Hospitality Futures: Guilded Luxury

Quick View

The report features our latest sector macrotrend, Guilded Luxury, which unpacks what lies ahead for the sector as it navigates rapid change, presenting crucial strategies for businesses to engage with the next generation of luxurians and demonstrate their value in new cultural spaces.

Retail Futures: Hyperphysical Stores

Quick View

Companies across the retail sector have been demonstrating resilience despite a turbulent start to the Transformative Twenties. Our Retail Futures report details nascent trends in physical retail, where retail spaces are being used to foster enjoyment and discovery.

Enlightened States

Quick View

This report takes a detailed look at the societal and behavioural shifts affecting consumers globally. From the celebration of Slacker Culture to the allure of the Homebody Economy, we unearth insights for brands in sectors such as wellness, leisure and the workplace.

Macrotrend

The Sustainability Bundle


x3 reports
Discover the latest cross-sector developments in sustainability, from Eco-venience Retail to Redemptive Diets, with a practical step-by-step toolkit to help your business seek and act on tangible strategic opportunities.
x3 reports

Food & Drink Futures: Redemptive Diets

Quick View
Our Redemptive Diets report analyses key market shifts and rising trends, from philanthropic food and drink endeavours to the start-ups innovating alt-ingredients that lighten the sector’s carbon footprint, and new eatertainment venues connecting people through social occasions.

Sustainability Futures Report

Quick View
This report cuts through the fog of confusion and reveals the journey we’re on as citizens, industry experts and brands. It demystifies sustainability with a practical step-by-step toolkit for your own business to follow, packed with tangible strategic opportunities.

Retail Futures: Eco-venience Retail

Quick View

2020 prompted retail Darwinism at its most impactful, yet, as this report unpacks, brands have evolved at speed, adjusting to changing expectations of access and more conscious mindsets.

Cross-sector, Macrotrend

The Future of Business Bundle


x3 reports
Discover our new Future of Business Bundle and harness the potential of the future as we look to move beyond purpose-washing, become more and more reactive and embrace a wider sense of community.
x3 reports

Neo-collectivism

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Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances that are decentralising industries and redistributing power at scale. Our Neo-collectivism report shows that community is a more valuable resource than ever.

Elastic Brands

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Examine how, as the power dynamic shifts between brands and consumers, all eyes are on the inner workings of businesses, and how seamlessly they can respond and recalibrate. The Elastic Brands report unpacks how brands must move beyond reaction and instead take a kinetic approach.

Post-purpose Brands

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Examine how future brands will combine customer feedback, internal company culture and data to deliver consistent improvement. Get to know the Sacrificial Brands setting strict environmental business goals, alongside the rise of Problem Evolving strategies that utilise insights to enhance business operations.

Macrotrend

The Future Consumer Bundle


x2 reports

From Gen Z to Gen Alpha, brands must embrace these future consumers if they wish to succeed in the years to come. Our Future Consumer Reports Bundle unlocks the key macrotrends set to transform the consumer landscape.

x2 reports

Youth & Media Futures: The Zalpha Reckoning

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Media and technology brands must work harder than ever to maintain momentum. Our new Youth & Media Futures report reveals the trends driving our interconnected future, from the emergence of a Digital Afterlife to the Curator Kids overthrowing the creator economy.

Youth & Media Futures: Reformation Generation

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The pandemic upended everything we thought we knew about media and technology. Our new Media & Youth Futures report is packed with practical insights and inspiring case studies for your brand to harness these shifts and reach media-hungry members of Generation Z.

LATEST FREE & SAMPLE REPORTS

Digital Engagement: A Social Future

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LUSH commissioned The Future Laboratory to produce a new foresight report, exploring how tech can be built for the greater good and impact positive social change.

10 Chinese Beauty Consumer Myths in 2023 Report

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Our new 10 Chinese Beauty Consumer Myths in 2023 report, in partnership with Hot Pot China, provides new levels of insight into the Chinese beauty market, with a focus on debunking 10 key myths.

5 Trends to Impact the US Market in 2023

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We are excited to launch a new white paper exploring five key trends to impact the US market in 2023 and beyond, from a rise in next-level partying to collegiate-inspired fashion and entertainment.

The Future of Filmmaking

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After two years of unprecedented turmoil, flux and uncertainty, Canon Europe commissioned The Future Laboratory to produce a new foresight report exploring what the next decade of filmmaking will look like.

Beauty Futures 2025

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Beauty Pie commissioned The Future Laboratory to produce a new foresight report identifying the evolving attitudes to beauty, luxury and fairness, and the growing consumer instinct to be part of something bigger.

The Future of Perimenopause

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Wild Nutrition commissioned The Future Laboratory to produce a new foresight report identifying the opportunities, shifting attitudes, tech advancements and healthcare developments in perimenopause care.

The Future of General Practice

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To discover what the future of general practice looks like, Mjog by Livi commissioned The Future Laboratory to produce a new foresight report identifying the key trends set to transform our healthcare services.

Connected Consumer 2030

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Looking ahead at the key trends that will impact the connected consumer in 2030, Vodafone Smart Tech commissioned The Future Laboratory to produce a new foresight report identifying what will shape the next decade of connectivity and beyond.

Media & Broadcasting Futures

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After Covid-19 sent disruptive waves around the world, Sony commissioned The Future Laboratory to produce a foresight report exploring how this is a fitting time to take stock of the future of the technologies that have been our life rafts throughout the pandemic.

Conscious Commerce

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Looking ahead at the key trends impacting tech retail in 2022 and beyond, Currys commissioned The Future Laboratory to produce a new foresight report identifying the insights that will shape the future of conscious commerce.

Bacardi Cocktail Trends 2022

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Looking ahead at the key trends impacting cocktail consumption and the spirits business in 2022, Bacardi commissioned The Future Laboratory to produce a new foresight report identifying these trends and insights that will shape the future of cocktails for 2022.

The Chinese Male Luxury Consumer 2023 Report

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Our new Chinese Male Luxury Consumer 2023 report, in partnership with Hot Pot China, provides new levels of insight into the Chinese luxury market, with a focus on male consumers.

Compact Luxury

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As younger generations reassess what luxury means – prioritising lifestyles and access over materialism and ownership – the definition of 'high end’ will continue to evolve. AXOR commissioned The Future Laboratory to produce a new foresight report identifying the emerging trends driving change.

Zero Waste Futures

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Building a zero-waste future requires rethinking the economics of waste, and problem-solving from multiple angles. Avery Dennison commissioned The Future Laboratory to produce a new foresight report identifying these solutions and emerging trends driving change.

Women's Wealth 2030

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In order to unleash the true potential of the Transformative Twenties by 2030, major challenges must be overcome. UBS commissioned The Future Laboratory to produce a new foresight report identifying the opportunities and emerging trends driving transformation.

Bacardi Cocktail Trends 2021

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Well into another year of uncertainty and time spent in our own homes, emerging trends are influencing the drink sector. Bacardi commissioned The Future Laboratory to produce a new foresight report identifying these trends and insights that will shape the future of cocktails for 2021.

Regenerative Retail Economy

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While sustainability has long been a watchword among businesses, it has taken on new levels of urgency during the Covid-19 pandemic. Avery Dennison commissioned The Future Laboratory to produce a new foresight report identifying the emerging trends within the sustainable retail model.

Inter-Covid Roadmap Report

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With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, our Inter-Covid Roadmap 2021 Report presents a host of new opportunities for brands and businesses.

The Age of Nesting

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As we navigate recurring lockdowns, emerging trends are teaching us more about the role of the home. Beko commissioned The Future Laboratory to produce a new foresight report identifying these trends and insights that will shape the future of health and wellness at home.

Financial Feels

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Invested in learning more about the generation raised in the aftermath of the 2008 financial crisis, Afterpay commissioned The Future Laboratory to produce a new foresight report identifying key trends that will shape Generation Z's future.

The Future of Romantic Travel

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Mr & Mrs Smith commissioned The Future Laboratory to identify key trends that will shape the romantic travel market in the decade ahead. The Modern Love report discusses the up and coming desires and behaviour shifts of the future romantic traveller.

Nespresso Professional : Workplace Futures

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Through technology, the physical boundaries of a workplace aren’t what they once were. Nespresso Professional commissioned The Future Laboratory to identify the trends that will shape the workplace over the next decade in the Workplace Futures report.

Food & Drink Trends Sample Report

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Discover what’s new and what’s next for the food and drink sector with a sample from our latest Adaptive Appetites macrotrend report.

Metaverse Trends Sample Report

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Explore nascent trends in the metaverse and take a look at the category disruptors, the case studies to learn from, and the sectors and innovators that are leading the way.

Youth, Media & Technology Trends Report

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From the emergence of a Digital Afterlife to the Curator Kids overthrowing the creator economy, download a sample of our Youth, Media & Technology report.

Generation Z Trends Sample Report

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Explore the recent shifts in the youth market as Generation Z question current systems, reform the career ladder and eschew mainstream media, with a sample of our Media & Youth report.

Innovation Debrief Sample Report

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Discover the latest innovations and campaigns in your industry with a sample from our Innovation Debrief report and take a look at how the emergency initiatives put in place to mitigate the global health crisis have spawned a flurry of new brands and companies

Luxury, Travel & Hospitality Trends Sample Report

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Download a sample of our Luxury, Travel & Hospitality report and examine how the luxury industry has remained resilient throughout the 2020s in the face of macro-economic challenges, and the key shifts pushing it in new, transformative directions.

Fintech Futures Sample Report

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Discover what’s new and what’s next for the fintech sector with a sample from our latest Fintech Futures report, exploring new trends in the financial and banking sector.

2023 Trends Sample Report

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In this report, we look towards another 365 days in which to innovate, regenerate and inspire, businesses must conscientiously contain – and tame – the huge transformations shaping how we work, rest, play and shop.

Sustainability Trends Sample Report

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Discover what’s new and what’s next for sustainability with a sample from our latest Sustainability Futures report and demystify sustainability with a practical step-by-step toolkit for your own business to follow, packed with tangible strategic opportunities.

Retail Consumer Trends Sample Report

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Our new Regenizens Consumer Report explores how the Regenizens community are using technology, communities and entrepreneurship to further entrench the post-ownership ideal.

Retail Trends Sample Report

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Explore a sample of our latest Retail macrotrend report, Hyperphysical Stores, and discover where retail spaces are being used to foster enjoyment and discovery.

CROSS-SECTOR REPORTS

Future Five 2024

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Our latest downloadable briefing, Future Five 2024, is designed to help you unpack the most important topics of tomorrow, relevant for today.

Innovation Debrief 2023

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Explore our Innovation Debrief report, which features 50 definitive brand campaigns, case studies and global innovators across 10 key trends that are disrupting consumer thinking around the world.

Global Drivers 2030

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The global drivers are the fundamental shifts or external forces that have the potential to reshape the future trajectory of a brand or business. Download an executive summary of our Global Drivers refresh and delve into the big changes in store for your business.

Work States Futures

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This timely report has just the kind of insights, lessons and action-based to-do lists needed to future-proof our organisations, at a time when why we work, as well as where we work, need to be massively re-assessed.

Future Forecast 2023

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Discover 50 cross-sector trends and innovations you need to know for 2023, a series of viewpoint interviews, 10 industry disruptors, and the directions to monitor according to The Future Laboratory’s analysts in our Future Forecast 2023 Collection.

The Paralysis Paradox

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The Paralysis Paradox explores how brands must step up and become forces of change, no longer making pledges for 2050, but instead drawing on their expertise, assets and reach to equip, collaborate and horizon-map together with citizens.

Innovation Debrief

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Bringing together some of the most impactful case studies from our trends intelligence platform, LS:N Global, this year’s Innovation Debrief report uncovers the 50 most boundary-pushing campaigns of the year to date.

Neo-collectivism

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Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances that are decentralising industries and redistributing power at scale. Our Neo-collectivism report shows that community is a more valuable resource than ever.

Meta-tainment Futures

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Simply put, the metaverse is the ultimate merger between physical and digital realms. That’s the ambition, at least. But as our new Meta-tainment Futures report indicates, the reality, as always, is far more complex than we imagine.

Future Forecast 2022

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In The Great Re-engagement humans will reconnect consciously, purposefully and rationally with the world around them. In this year's Future Forecast 2022 collection, you’ll discover 50 cross sector trends and innovations, 10 industry disruptors, and the directions to monitor.

Sustainability Futures Report

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This report cuts through the fog of confusion and reveals the journey we’re on as citizens, industry experts and brands. It demystifies sustainability with a practical step-by-step toolkit for your own business to follow, packed with tangible strategic opportunities.

The Innovation Debrief 2021 Report

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As communities begin to rebuild, 2021 fast became the foundation for a new era of innovation. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief looks at original examples of how brands are responding to changing consumer needs.

Global Drivers

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In the Global Drivers collection, which features the PDF trend report and access to an hour-long webinar, we explore some of these impacts and how they enable clients to rethink what kind of world consumers will live in, driving the businesses of tomorrow.

The Great Acceleration Collection

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We are witnessing the rise of radical digital value systems, decentralised metropolitan and suburban infrastructures, and agile kinetic corporations. The Great Acceleration macrotrend report collection is your guide to the three macrotrends epitomising these shifts – Alternet Economies, Equilibrium Cities and Elastic Brands.

Elastic Brands

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Examine how, as the power dynamic shifts between brands and consumers, all eyes are on the inner workings of businesses, and how seamlessly they can respond and recalibrate. The Elastic Brands report unpacks how brands must move beyond reaction and instead take a kinetic approach.

Equilibrium Cities

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This trend tracks how our built environments are becoming healthier, inclusive and more responsive. As we move through The Transformative Twenties, data-first digital systems will enable people to shape and experience their cities remotely, possibly even in alternative realms. 

Alternet Economies

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Instead of simply being used to share information, the internet is now also being used to coordinate value. Within this more equitable version of cyberspace, competitive platforms, currencies and modes of commerce are creating a fluctuating landscape for brands and media.

Future Forecast 2021

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The global pandemic, climate change, politics and social movements will continue to force us to re-imagine the fabric of our societies, relationships and economies. The Future Forecast 2021 report and webinar reveals 50 cross-sector trends and innovations, 10 industry disruptors, and the directions to monitor.

The Innovation Debrief 2020 Report

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With trepidation and anticipation permeating every part of society, the need for brand innovation is greater than ever. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief showcases 50 leading brand responses to the decade so far.

The Transformative Twenties Collection

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The Transformative Twenties delves into the death of purpose, the rise of selfishness and the push towards a solitary sensuality that borders on the narcissistic. Download all three macrotrend reports from The Transformative Twenties collection separately or as a 360-degree collection.

Post-purpose Brands

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Examine how future brands will combine customer feedback, internal company culture and data to deliver consistent improvement. Get to know the Sacrificial Brands setting strict environmental business goals, alongside the rise of Problem Evolving strategies that utilise insights to enhance business operations.

Pleasure Revolution

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Explore how brands can create meaningful opportunities to ground and re-orientate consumers in a fast-changing world. From Psychonautic Therapy to Neuromedia, we examine the shifts redefining entertainment and leisure, as well as health and wellness.

Enlightened States

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This report takes a detailed look at the societal and behavioural shifts affecting consumers globally. From the celebration of Slacker Culture to the allure of the Homebody Economy, we unearth insights for brands in sectors such as wellness, leisure and the workplace.

Future Forecast 2020

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Our Future Forecast 2020 edition raises the bar higher than ever before. We explore how people will seek brands that align with their own personal missions, be it through activism, open and honest dialogue, long-term sustainable thinking, co-creativity or experiential escape.

The Innovation Debrief 2019 Report

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Focused on five main sectors – Media & Technology, Beauty & Wellness, Food & Drink, Travel & Hospitality and Retail – our editors have brought together The Innovation Debrief, amalgamating the most read and shared News stories published on LS:N Global.

The Trend Forecaster's Handbook

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The Future Laboratory co-founder Martin Raymond’s latest edition of The Trend Forecaster’s Handbook, explains, explores and fully examines the growing battery of technologies, techniques and executional approaches used to identify trends, capture insights, develop forecasts, inform innovation, and define and develop new product streams.

Future Forecast 2019

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Identify the 50 major cultural shifts that will affect our consumption habits in the years ahead, with exclusive innovator interviews, new thought-leadership pieces from key industry disruptors, and a range of insightful Lab Notes that will provide you with all you need to know.

Material Far Futures

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Our Material Far Futures Report draws on expert interviews and unique research to examine the new markets and product types that will emerge over the coming months and years, including inspiring case studies from BMW and Puma.

New Masculinity

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The New Masculinity report is packed with insights to help reposition and create campaigns and product lines that appeal more to today’s male demographic. In this report, we will map out the role brands can play in leading the search for meaning.

Cross-sector

Future Forecast Collection


Each year, we unlock 50 cross-sector trends and innovations, a series of viewpoint interviews, 10 industry disruptors, and the directions to monitor in our Future Forecast collection.

Future Forecast 2023

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Discover 50 cross-sector trends and innovations you need to know for 2023, a series of viewpoint interviews, 10 industry disruptors, and the directions to monitor according to The Future Laboratory’s analysts in our Future Forecast 2023 Collection.

Future Forecast 2022

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In The Great Re-engagement humans will reconnect consciously, purposefully and rationally with the world around them. In this year's Future Forecast 2022 collection, you’ll discover 50 cross sector trends and innovations, 10 industry disruptors, and the directions to monitor.

Future Forecast 2021

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The global pandemic, climate change, politics and social movements will continue to force us to re-imagine the fabric of our societies, relationships and economies. The Future Forecast 2021 report and webinar reveals 50 cross-sector trends and innovations, 10 industry disruptors, and the directions to monitor.

Cross-sector

Innovation Debrief Collection


Each year, we bring together some of the most impactful case studies from our trends intelligence platform, LS:N Global and uncover the 50 most boundary-pushing campaigns of the year. Download the collection to get inspired for 2023.

Innovation Debrief

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Bringing together some of the most impactful case studies from our trends intelligence platform, LS:N Global, this year’s Innovation Debrief report uncovers the 50 most boundary-pushing campaigns of the year to date.

The Innovation Debrief 2021 Report

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As communities begin to rebuild, 2021 fast became the foundation for a new era of innovation. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief looks at original examples of how brands are responding to changing consumer needs.

The Innovation Debrief 2020 Report

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With trepidation and anticipation permeating every part of society, the need for brand innovation is greater than ever. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief showcases 50 leading brand responses to the decade so far.

Cross-sector

2022 Reports Bundle


x7 Report
Stay ahead of the curve across the sectors with our 2022 Report Bundle, featuring key trends and foresight from the rise of The Betterverse, to the experiential future of Hyperphysical Stores and Guilded Luxury.
x7 Report

Retail Futures: Hyperphysical Stores

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Companies across the retail sector have been demonstrating resilience despite a turbulent start to the Transformative Twenties. Our Retail Futures report details nascent trends in physical retail, where retail spaces are being used to foster enjoyment and discovery.

Luxury & Hospitality Futures: Guilded Luxury

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The report features our latest sector macrotrend, Guilded Luxury, which unpacks what lies ahead for the sector as it navigates rapid change, presenting crucial strategies for businesses to engage with the next generation of luxurians and demonstrate their value in new cultural spaces.

Beauty, Health & Wellness Futures: Accredited Beauty

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Beauty, health and wellness brands continue to seek and develop solutions to the pressing issues of our times. Alongside rising trends, this report features our sector macrotrend, Accredited Beauty, exploring how solutions require expertise, and with this, greater clarity on research, formulas, impact and value.

Neo-collectivism

Quick View

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances that are decentralising industries and redistributing power at scale. Our Neo-collectivism report shows that community is a more valuable resource than ever.

Innovation Debrief

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Bringing together some of the most impactful case studies from our trends intelligence platform, LS:N Global, this year’s Innovation Debrief report uncovers the 50 most boundary-pushing campaigns of the year to date.

The Betterverse

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The metaverse has become the new multi-trillion dollar digital frontier for all that is immersive, engaged and virtual. But as profits are once more placed before people, some organisations are keen to build a Betterverse by taking a people and ethics first stance.

Cross-sector, Macrotrend

The Future of Business Bundle


x3 reports
Discover our new Future of Business Bundle and harness the potential of the future as we look to move beyond purpose-washing, become more and more reactive and embrace a wider sense of community.
x3 reports

Neo-collectivism

Quick View

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances that are decentralising industries and redistributing power at scale. Our Neo-collectivism report shows that community is a more valuable resource than ever.

Elastic Brands

Quick View

Examine how, as the power dynamic shifts between brands and consumers, all eyes are on the inner workings of businesses, and how seamlessly they can respond and recalibrate. The Elastic Brands report unpacks how brands must move beyond reaction and instead take a kinetic approach.

Post-purpose Brands

Quick View

Examine how future brands will combine customer feedback, internal company culture and data to deliver consistent improvement. Get to know the Sacrificial Brands setting strict environmental business goals, alongside the rise of Problem Evolving strategies that utilise insights to enhance business operations.

FREE & SAMPLE CROSS-SECTOR REPORTS

Inter-Covid Roadmap Report

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With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, our Inter-Covid Roadmap 2021 Report presents a host of new opportunities for brands and businesses.