Unpack the five crucial topics for brands to understand and address in 2025.
In this new synthetic age, this report defines the Expanded Human, not only looking at how we will be shaped by technologies but how we will interact with and benefit from them, especially as they become more human.
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way.
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.
Explore our Luxury States Report 2024, as we give businesses a unique tool to understand the behaviours and action responses to meet luxurians’ future needs now.
Explore our New Codes of Luxury in Saudi Arabia report, featuring market and mindset shifts underpinned by proprietary data from FuturePoll™.
As markets prepare for the Great Wealth Transfer (GWT), The Future Laboratory, in partnership with the Modern Affluence Summit, takes you behind the hype to look at what this shift really means in terms of modern affluent behaviours and the insights driving them.
Explore our Luxury Futures 2023 report, featuring the latest sector macrotrend Luxury Recrafted, which examines how the consumers – or rather the collectors – of tomorrow will expect luxury to signal status.
Explore our Innovation Debrief report, which features 50 definitive brand campaigns, case studies and global innovators across 10 key trends that are disrupting consumer thinking around the world.
Explore our Beauty, Health & Wellness report, featuring the latest sector macrotrend Longevity Lifestyles, which examines how the concept of living, if not for ever then for a much longer time, is becoming a possibility.
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LUSH commissioned The Future Laboratory to produce a new foresight report, exploring how tech can be built for the greater good and impact positive social change.
Our new 10 Chinese Beauty Consumer Myths in 2023 report, in partnership with Hot Pot China, provides new levels of insight into the Chinese beauty market, with a focus on debunking 10 key myths.
The report features our latest sector macrotrend, Guilded Luxury, which unpacks what lies ahead for the sector as it navigates rapid change, presenting crucial strategies for businesses to engage with the next generation of luxurians and demonstrate their value in new cultural spaces.
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This 47-page report examines how consumers and companies are adapting to the ongoing stream of tumultuous global events by embracing the opportunities arising from innovations in technology, branding, packaging and production.
Discover 50 cross-sector trends and innovations you need to know for 2023, a series of viewpoint interviews, 10 industry disruptors, and the directions to monitor according to The Future Laboratory’s analysts in our Future Forecast 2023 Collection.
Our new Chinese Male Luxury Consumer 2023 report, in partnership with Hot Pot China, provides new levels of insight into the Chinese luxury market, with a focus on male consumers.
The metaverse has become the new multi-trillion dollar digital frontier for all that is immersive, engaged and virtual. But as profits are once more placed before people, some organisations are keen to build a Betterverse by taking a people and ethics first stance.
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Companies across the retail sector have been demonstrating resilience despite a turbulent start to the Transformative Twenties. Our Retail Futures report details nascent trends in physical retail, where retail spaces are being used to foster enjoyment and discovery.
Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances that are decentralising industries and redistributing power at scale. Our Neo-collectivism report shows that community is a more valuable resource than ever.
Simply put, the metaverse is the ultimate merger between physical and digital realms. That’s the ambition, at least. But as our new Meta-tainment Futures report indicates, the reality, as always, is far more complex than we imagine.
In The Great Re-engagement humans will reconnect consciously, purposefully and rationally with the world around them. In this year's Future Forecast 2022 collection, you’ll discover 50 cross sector trends and innovations, 10 industry disruptors, and the directions to monitor.
As communities begin to rebuild, 2021 fast became the foundation for a new era of innovation. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief looks at original examples of how brands are responding to changing consumer needs.
2020 prompted retail Darwinism at its most impactful, yet, as this report unpacks, brands have evolved at speed, adjusting to changing expectations of access and more conscious mindsets.
We are witnessing the rise of radical digital value systems, decentralised metropolitan and suburban infrastructures, and agile kinetic corporations. The Great Acceleration macrotrend report collection is your guide to the three macrotrends epitomising these shifts – Alternet Economies, Equilibrium Cities and Elastic Brands.
Examine how, as the power dynamic shifts between brands and consumers, all eyes are on the inner workings of businesses, and how seamlessly they can respond and recalibrate. The Elastic Brands report unpacks how brands must move beyond reaction and instead take a kinetic approach.
This trend tracks how our built environments are becoming healthier, inclusive and more responsive. As we move through The Transformative Twenties, data-first digital systems will enable people to shape and experience their cities remotely, possibly even in alternative realms.
Instead of simply being used to share information, the internet is now also being used to coordinate value. Within this more equitable version of cyberspace, competitive platforms, currencies and modes of commerce are creating a fluctuating landscape for brands and media.
The global pandemic, climate change, politics and social movements will continue to force us to re-imagine the fabric of our societies, relationships and economies. The Future Forecast 2021 report and webinar reveals 50 cross-sector trends and innovations, 10 industry disruptors, and the directions to monitor.
Covid-19 transformed our diets, from the way food is produced to the way it is accessed, consumed and shared. In addition, this report explores how the pandemic has, in many ways, humanised how we view food and drink.
The Transformative Twenties delves into the death of purpose, the rise of selfishness and the push towards a solitary sensuality that borders on the narcissistic. Download all three macrotrend reports from The Transformative Twenties collection separately or as a 360-degree collection.
Examine how future brands will combine customer feedback, internal company culture and data to deliver consistent improvement. Get to know the Sacrificial Brands setting strict environmental business goals, alongside the rise of Problem Evolving strategies that utilise insights to enhance business operations.
Explore how brands can create meaningful opportunities to ground and re-orientate consumers in a fast-changing world. From Psychonautic Therapy to Neuromedia, we examine the shifts redefining entertainment and leisure, as well as health and wellness.
This report takes a detailed look at the societal and behavioural shifts affecting consumers globally. From the celebration of Slacker Culture to the allure of the Homebody Economy, we unearth insights for brands in sectors such as wellness, leisure and the workplace.
Our Future Forecast 2020 edition raises the bar higher than ever before. We explore how people will seek brands that align with their own personal missions, be it through activism, open and honest dialogue, long-term sustainable thinking, co-creativity or experiential escape.
When it comes to food and drink, today’s consumers want more purposeful options – both for themselves and the planet. Pressure is steadily mounting on brands to balance these competing consumer demands as people look to connect their values with what they eat.
Brands can no longer rely on a URL to find this generation. Our Youth Futures report examines the ways they are using the online and offline worlds to create multi-faceted analogue selves.
In our new Beauty Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living. We explore trends such as Acne Positivity skincare and Shaving Rebranded.
In our Luxury & Hospitality Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living, from immersive audio formats and homely boutiques to Michelin-starred chefs transforming the humble B&B into gastronomic getaways.
Focused on five main sectors – Media & Technology, Beauty & Wellness, Food & Drink, Travel & Hospitality and Retail – our editors have brought together The Innovation Debrief, amalgamating the most read and shared News stories published on LS:N Global.
An insightful road map for brands to navigate a new world of uncertainty and possibility, where issues of trust come face to face with all that the digital economy has to offer. The report is filled with key trends, case studies and consumer insights.
The Future Laboratory co-founder Martin Raymond’s latest edition of The Trend Forecaster’s Handbook, explains, explores and fully examines the growing battery of technologies, techniques and executional approaches used to identify trends, capture insights, develop forecasts, inform innovation, and define and develop new product streams.
As the desire among Millennials and Generation Z to slow down grows, the insights in our Health & Wellness Futures report and our macrotrend, Conscious Deceleration, will help you to better understand the future of this burgeoning sector.
The Future Laboratory’s original ethnographic research series, unveils the habits of emerging consumer groups around the world and is an exclusive glance into the homes and mindsets of your future food and drink consumers.
As Generation Z grows to be the largest group of consumers, retailers need to rethink online retail to appeal to this digital-first demographic. Looking beyond convenience and one-click customer journeys, this report is full of insights to fuel your strategy for online success.
Identify the 50 major cultural shifts that will affect our consumption habits in the years ahead, with exclusive innovator interviews, new thought-leadership pieces from key industry disruptors, and a range of insightful Lab Notes that will provide you with all you need to know.
Food and drink could become sources of anxiety as the intricacies of the food system become more public thanks to the machinations of Brexit. This report examines both the that reflect changing consumer attitudes when it comes to health, convenience and provenance.
Our Youth Futures report reveals a macrotrend that will allow your brand to harness the sensible mindset of the younger generation, helping them on their quest to redefine teenage rebellion as well as insights into youth in emerging markets such as China and Mexico.
Our Fashion Futures Report highlights new routes to fashion brand engagement afforded by digitisation. It is packed with insights that can help your brand thrive in a future in which digital ephemera are increasingly enjoyed and valued.
Our Luxury and Hospitality Futures Report 2018 reveals the potential for purpose-driven offerings that respond to the evolved outlook of today’s luxurians, from lab-grown diamonds to cause-driven investing and equitable luxury travel.
Our Material Far Futures Report draws on expert interviews and unique research to examine the new markets and product types that will emerge over the coming months and years, including inspiring case studies from BMW and Puma.
Individuals are using fitness trackers and instantaneous online advice to take control of their own health. Our Health and Wellness Futures Report is your guide to maximising opportunities and overcoming challenges in this rapidly evolving sector, as health and wellness converge.
Our Beauty Futures Report is your guide to navigating the pitfalls and possibilities of a radically changing beauty landscape. Intelligent analysis reveals the relationships between technological innovations and shifting consumer attitudes to fuel strategies for success in the coming years.
The New Masculinity report is packed with insights to help reposition and create campaigns and product lines that appeal more to today’s male demographic. In this report, we will map out the role brands can play in leading the search for meaning.
Our Storefront Salvation Report is packed with insights to fuel your strategy for bricks-and-mortar success, with a focus beyond sales per square foot and return on investment, guiding you on how to combine online innovation with the tactile quality of in-store browsing.
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