Reports

Uncover new thinking and pinpoint tomorrow’s opportunities with our trend intelligence reports. LS:N Members access all reports for free. 

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Food & Drink Futures 2019:
Home Eatertainment

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A new sense of purpose is revolutionising the food and drink sector
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Future Forecast 2020

COMING SOON

50 consumer trends that will define the coming year

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Youth Futures:
Paradox Personas

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How to enrich the complex identities of Generation Z

 

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Beauty Futures: Bio-positive Beauty

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Traceable supply chains and condensed routines are in high demand as beauty moves from zero to positive impact

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Luxury & Hospitality Futures: Liberation Luxury

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Insights to inspire and shape your brand’s strategy for 2020 and beyond

Innovation Debrief

The Innovation Debrief

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The 50 definitive campaigns and brand case studies of 2019

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The Trend Forecaster’s Handbook

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Trends, foresight and innovation planning made simple

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Fintech Futures

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How you can engage with the spending habits of tomorrow’s consumers
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Health & Wellness Futures: Conscious Deceleration

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The new metrics for health and wellness
**Photography by Monika Grabkowska 2

Tribes : The Food & Drink Collection

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An exclusive glance into the homes and mindsets of your future food and drink consumers
Macrotrends 2019

Macrotrends 2019

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Get an introduction to the three new macrotrends that will affect consumers and brands in the next 5–10 years

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Retail Futures:
Community Commerce

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Create a more interactive and impactful online shopping experience

Future Forecast

Future Forecast 2019

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The 50 consumer trends you need to know about

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Food & Drink Futures:
Uprooted Diets

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Changing the narrative on how we source food

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Youth Futures:
Anxiety Rebellion

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Cut through the digital noise to reach the world’s largest demographic

Fashion Futures

Fashion Futures:
Immaterial Fashion

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New routes to engagement beyond the physical

Luxury & Hospitality

Luxury & Hospitality Futures:
Uneasy Affluence

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A new value proposition for Uneasy Affluence

Material Futures

Material Far Futures

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From the transformative to the transient: discover the 10 new material evolutions that will change the future

Health and Wellness

Health & Wellness Futures:
Certified Wellness

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Deliver a new framework for healthy living to the empowered health consumer

Beauty Futures

Beauty Futures:
Algorithmic Beauty

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From the flawless face of Algorithmic Beauty to the niche and the natural

New Masculinity

New Masculinity

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Redefining manhood in an increasingly genderless future.

Storefront Salvation

Retail Futures:
Storefront Salvation

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Transform your relationship with your customers in-store and deliver Return on Inspiration.

Branded Cities

Branded Cities

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Three scenarios of how brands will change the face of urban living over the next 30 years.

Archive Dreaming by Refik Anadol, Istanbul

Trends of the Trends

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An AI powered analysis of every major 2018 trend report.

Sustainability Futures

Sustainability Futures

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Genuinely sustainable strategies for success in the long term.

Food and Drink Futures

Food & Drink Futures:
Educated Eating

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The trends, consumer tribes and innovations shaping the future of food and drink.

The Future of Service

The Future of Service

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From New Intimacy Offers to Sharing Economy Tactics, get to know the trends that will shape the lifestyle industries.

Female Futures

Female Futures

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Insights to cultivate a powerful female future for the benefit of all.

Fashion Futures

Fashion Futures

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From AI to neurodiversity, how should fashion brands prepare for the future?

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Luxury Futures:
Transcendent Wealth

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Navigate the changing luxury landscape in the age of Transcendent Wealth.

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US Trend Briefing:
American Middle

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Decode the American Middle to connect with the silent majority.

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Beauty Futures:
Sensitised Living

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The trends, consumer tribes and innovations shaping the future of beauty.

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UK Trend Briefing:
Neo-Kinship

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Apply The Focus Filter, become a Civic Brand and navigate the realities of Neo-kinship.

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Retail Futures:
The Future of Service

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A toolkit to build winning strategies from the endless possibilities of Total Retail.

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The Innovators Toolkit

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A new take on innovation in this century of disruption.

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Luxury Futures:
Influencer Marketing

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Meet the new luxurians and find out what luxury will mean to them in 2017 and beyond.

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Food & Drink Futures:
Convenience Culture

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Find out what you will be eating, drinking and serving in the next 3–5 years.

Consumer Summit

Consumer Summit Report

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The innovators, early adopters and tribes shaping trends for 2017 and beyond.

Immersive Fitness by Reebok and Les Mills

Youtube : Entertainment Futures

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A new golden age of Fluid Entertainment will dawn as another 1.4bn people flood online in over the next decade.

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Sustainability Summit Report

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Survive and thrive beyond the typical five-year plan.

Beauty Futures

Beauty Futures:
Total Beauty

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The products, people and trends transforming beauty for 2017 and beyond.

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Placemaking Summit

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Tackle the importance of physical space in the digital age.

Meatpacking District branding designed by Base, New York

Retail Futures:
Destination Retail

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From high-tech to hands-on, a range of services, delivery systems and business models are re-inventing retail in the digital era.

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Backlash Culture:
E-motional Economy

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In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim.

Workplace Summit

Workplace Summit Report

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Consumer trends that are transforming business environments.

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