Uncover new thinking and pinpoint tomorrow’s opportunities with our trend reports.
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Discover the trends driving our interconnected future, from the emergence of a Digital Afterlife to the Curator Kids overthrowing the creator economy.
After Covid-19 turned convenience and access into a priority for the food and drink sectors, in 2021 the focus is shifting towards future-proofing brand operations through better engagement with global communities
Brands and consumers must widen their lens to focus on the social and economic imperatives that make up the trinity of sustainable futures
This year's Innovation Debrief report features 50 boundary-pushing brand campaigns and essential statistics across 10 key themes
Meet the community-focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative
With health becoming a personal and public priority, explore new cross-sector needs and opportunities are emerging
Explore how accelerating e-commerce and demands for expedited delivery are forcing a new retail frameworks
The Luxury sector is demonstrating elasticity not only in weathering the global pandemic but also in responding to wider social and cultural events
Download this free report and discover a host of new opportunities for brands and businesses that this inter-Covid era offers
Six key global drivers represent the cultural, social, economic, political, technological and environmental eventualities reshaping the world we live in
New reports collection featuring three macrotrends: Alternet Economies, Equilibrium Cities and Elastic Brands
50 essential inter-Covid trends across 10 key sectors
We reveal how luxury consumers and brands are navigating our collective new normal and re-assessing their priorities
The 50 definitive campaigns and brand case studies of 2020
We offer an exclusive glimpse into the homes and mindsets of emerging luxury consumer groups around the world
We explore how retailers can stimulate meaningful consumption as people self-isolate at home
New reports collection featuring three macrotrends: Pleasure Revolution, Enlightened States and Post-purpose Brands
We have mapped out how our trends have evolved over 20 years. Find out how Experience, Brand and Consumer behaviours have changed
50 consumer trends that will define the coming year
Explore our foresight-powered microsites, strategic games, and far future scenarios
How to enrich the complex identities of Generation Z
Traceable supply chains and condensed routines are in high demand as beauty moves from zero to positive impact
Insights to inspire and shape your brand’s strategy for 2020 and beyond
The 50 definitive campaigns and brand case studies of 2019
Trends, foresight and innovation planning made simple
Get an introduction to the three new macrotrends that will affect consumers and brands in the next 5–10 years
Create a more interactive and impactful online shopping experience
The 50 consumer trends you need to know about
Changing the narrative on how we source food
Cut through the digital noise to reach the world’s largest demographic
New routes to engagement beyond the physical
A new value proposition for Uneasy Affluence
From the transformative to the transient: discover the 10 new material evolutions that will change the future
Deliver a new framework for healthy living to the empowered health consumer
From the flawless face of Algorithmic Beauty to the niche and the natural
Redefining manhood in an increasingly genderless future.
Transform your relationship with your customers in-store and deliver Return on Inspiration.
Three scenarios of how brands will change the face of urban living over the next 30 years.
An AI powered analysis of every major 2018 trend report.
Genuinely sustainable strategies for success in the long term.
The trends, consumer tribes and innovations shaping the future of food and drink.
From New Intimacy Offers to Sharing Economy Tactics, get to know the trends that will shape the lifestyle industries.
Insights to cultivate a powerful female future for the benefit of all.
From AI to neurodiversity, how should fashion brands prepare for the future?
Navigate the changing luxury landscape in the age of Transcendent Wealth.
Decode the American Middle to connect with the silent majority.
The trends, consumer tribes and innovations shaping the future of beauty.
Apply The Focus Filter, become a Civic Brand and navigate the realities of Neo-kinship.
A toolkit to build winning strategies from the endless possibilities of Total Retail.
A new take on innovation in this century of disruption.
Meet the new luxurians and find out what luxury will mean to them in 2017 and beyond.
Find out what you will be eating, drinking and serving in the next 3–5 years.
The innovators, early adopters and tribes shaping trends for 2017 and beyond.
A new golden age of Fluid Entertainment will dawn as another 1.4bn people flood online in over the next decade.
Survive and thrive beyond the typical five-year plan.
The products, people and trends transforming beauty for 2017 and beyond.
Tackle the importance of physical space in the digital age.
From high-tech to hands-on, a range of services, delivery systems and business models are re-inventing retail in the digital era.
In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim.
Consumer trends that are transforming business environments.