Food & Drink Futures 2019 : New Report

Food & Drink Futures : Home Eatertainment

Fuelled by a rebellious yet responsible spirit, a new sense of purpose is revolutionising the food and drink sector

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As the relationship between our eco-systems and our diets becomes more holistic, concerns such as sustainability, biodiversity and regenerative agriculture are challenging brands to rethink their roles.

When it comes to food and drink, today’s consumers want more purposeful options – both for themselves and the planet. Pressure is steadily mounting on brands to balance these competing consumer demands as people look to connect their values with what they eat.

Building on some of these shifts, we also introduce Home Eatertainment, our latest food and drink macrotrend. At a time when meal delivery is replacing traditional table service and disrupting grocery retail, we explore how the home is re-establishing itself as a key space for food and drink brands.

As consumers seek social but intimate experiences, at-home eating and drinking is set to play a new role in the industry’s future.

Top: Zalando Sneakers FW19, Superimpose

Right: Post Virtual Garden by Hannah Neckle



What's inside the report

Market analysis, rising trends, case studies and consumer insights are combined to help you mitigate risks and seize opportunities in the food and drink industry in the years ahead. The report includes:

: Trends Rising

From food tech companies pioneering new plant proteins to start-up distilleries creating category-defying spirits, discover eight trends reshaping the food and drink sector.

: Hindsight

A look at four changes in and out of the home – including the booming food delivery market and the rise of single-person households – which are forcing us to rethink routine eating occasions.

: Insight

With the home playing a renewed role in the way we eat and entertain, direct-to-consumer products and hospitality concepts are encouraging heightened, intimate experiences behind closed doors. Here, you’ll find five key trends that are transforming how we eat, drink and entertain.  

: Foresight

We investigate how the way we source and prepare food will change in the next decade, as communal living, urban farming and digital experiences affect our diets and relationships.

: Lab Notes

The report includes practical strategies to harness the intelligence in your organisation, from repositioning food as a cultural connector to embracing complex and unusual palates.





Download the report

Help prepare your business for the changes ahead by downloading the Food and Drink Futures Report 2019 now.

This report is free for all LS:N Global members.

If you are a LS:N Global member, you can also access this report for free on LS:N Global here.

*This is a downloadable PDF report. Please consider the environment before printing.


Food & Drink Futures Report


Currency: GBP

Presentations & Workshops

Our Food and Drink Futures in-house presentation connects your team with key rising trends, value shifts and case studies that will help future-proof your brand.

The presentation can be tailored to suit a range of formats. Perhaps you want to have a workshop to explore a new product concept, or you have an event that requires a thought-leading keynote? Our in-house presentation can inspire ideas and provide a practical guide to strategies for success in the years to come.






LS:N Membership

This report is based on research from our Food and Drink sector on The Future Laboratory’s trends intelligence platform, LS:N Global.

Did you know that we are now offering sector specific LS:N Global memberships?

This new sector package gives you access to all in-depth research from our youth sector; including macro & microtrends, big ideas, markets, tribes and much more. 

Members of the LS:N Global premium package gain exclusive access to the trends, markets and innovations across all eight sectors, and are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports. 

Interested in becoming a member? Learn more here.


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Image credit: LS:N Global by Victoria Ling for The Future Laboratory



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Food & Drink Futures In-house Presentation