In the aftermath of a tumultuous few years, consumers are adapting to living in a permacrisis era, driven by economic, environmental and political turmoil. Despite this, we as citizens are unwilling to compromise on what we want from the people and organisations around us.
Economic uncertainty is playing out differently today. Consumers aren’t solely thinking about spending less; instead, they’re questioning how much value they derive from the products and services they’re purchasing. Brands and businesses need to consider whether they’re offering consumers high-value assurance, or else risk becoming obsolete.
Future Forecast 2024 attempts to capture this with the 50 accelerating trends that brands should look to in the coming year to meet consumers where they are, even if that is rapidly changing every day.
This Future Forecast 2024 report is designed to highlight the 50 trends set to shape the coming year.
: Beauty From clean beauty to clinical beauty, in 2024 this sector will be defined by a desire to recreate our digitally filtered face through tweakments and science-backed products.
: Health & Wellness The health and wellness industries have been supercharged by tech advances over the past year, but with the advent of AI – combined with consumer demand for clean medicine, this sector is set to benefit from new innovations that will contribute to our Longevity Lifestyles.
: Food & Drink Cost-conscious and climate-friendly diets will be supplemented by rapid technological advances to develop innovative solutions including lab-synthesised meats and four-wheeled robots delivering meals on wheels.
: Travel & Hospitality As revenge travel spending normalises, travel and hospitality brands need to find innovative strategies to distinguish themselves through bespoke loyalty programmes, cultural itineraries and integrative technologies.
: Luxury The luxury industry has maintained its social and economic prestige despite precarious economic conditions. Moving forward, the industry must continue to reshape narratives surrounding heritage and legacy in order to attract a new wave of young luxurians.
: Fashion In 2024, fashion brands have no choice but to meet consumer demand for sustainability and inclusivity in terms of size and disability. Innovations in technology, garment care and education will be pivotal in accelerating change in the sector.
: Retail The retail landscape has entered our home as consumers frequently explore products, consume content and make purchases on their devices. In order to remain relevant, retailers must embrace virtual technologies that can help create a seamless journey
: Pop Culture & Media Visual aid with podcasts, dress codes for film screenings and hyperphysical activations at live concerts are some of the innovative strategies brands have adopted to distinguish themselves in a saturated media environment
: Technology As consumers continue to immerse themselves into virtual worlds – whether that is in the metaverse or through gaming – brands are racing to establish themselves in these realms by integrating new technologies into their marketing activations
: Design As consumer lifestyles change, along with B2B requirements, designers continue to find innovative solutions that not only create better products but also have a positive impact on our environment and societies
This report is built around the Topics section on LS:N Global, which features industry-leading insight, foresight, trend forecasting and strategic analysis of the most important themes of tomorrow, relevant for today.
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By purchasing the Future Sessions Bundle, you will gain access to our Future Forecast 2024 and Future Five Reports . Alternatively, become a member of LS:N Global to access both reports for free.
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Future Forecast Report
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