Youth Futures 2019 : New Report

Youth Futures 2019 : Paradox Personas

How to enrich the complex identities of Generation Z

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Who are today’s teenagers? As we edge closer to a new decade, brands that wish to be part of Generation Z’s intimate networks must re-evaluate what identity means in the digital era.

Brands can no longer rely on a URL to find this generation. Our new Youth Futures report examines the ways they are using the online and offline worlds to create multi-faceted analogue selves.

This report will help your brand to demystify the world’s largest generation in an age of virtual existence, peer-to-peer therapists and self-discovery curriculums. It features key trends, hard data, best-in-class case studies, consumer insight and an exclusive sector macrotrend, Paradox Personas. Download it now and prepare to delve into the psyche of your future consumer.

Top: Zalando Sneakers FW19, Superimpose
Right: Post Virtual Garden by Hannah Neckle

Post Virtual Garden by Hannah Neckle


What's inside the report

Market analysis, rising trends, case studies and consumer insights are combined to help you mitigate risks and seize opportunities in the youth sector in years to come. The report includes:

: Hindsight

The drivers behind the most connected generation yet. Growing up under constant digital scrutiny, this generation are finding their moral voice online, abandoning aesthetics and pursuing new routes to education.

: Insight

An acute hunger for knowledge is driving a greater pursuit for self-actualisation that combines the digital and physical worlds. In this section, we’ll reveal the six emerging trends set to shape new mindset shifts among Generation Z.

 : Foresight

Looking forward to the decade ahead, we examine how this generation will continue to transform the tactile world by embracing human vulnerabilities and creating entirely new languages.

: Strategic Implications

To conclude, The Future Laboratory shares practical strategies to harness these trends, from overhauling the influencer industry with a force-for-good approach, to championing human interaction as a future marker of aspiration.





Download the report

Help prepare your business for the changes ahead by downloading the Youth Futures Report 2019 now.

This report is free for all LS:N Global members.

If you are a LS:N Global member, you can also access this report for free on LS:N Global here.

*This is a downloadable PDF report. Please consider the environment before printing.


Youth Futures Report


Currency: GBP

Presentations & Workshops

Our Future of Youth in-house presentation connects your team with key rising trends, value shifts and case studies that will help future-proof your brand.

The presentation can be tailored to suit a range of formats. Perhaps you want to have a workshop to explore a new product concept, or you have an event that requires a thought-leading keynote? Our in-house presentation can inspire ideas and provide a practical guide to strategies for success in the years to come.






LS:N Membership

This report is based on research from our Youth sector on The Future Laboratory’s trends intelligence platform, LS:N Global.

Did you know that we are now offering sector specific LS:N Global memberships?

This new sector package gives you access to all in-depth research from our youth sector; including macro & microtrends, big ideas, markets, tribes and much more. 

Members of the LS:N Global premium package gain exclusive access to the trends, markets and innovations across all eight sectors, and are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports. 

Interested in becoming a member? Learn more here.


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Image credit: LS:N Global by Victoria Ling for The Future Laboratory



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Youth Futures In-house Presentation