Future Five 2025Unpack the five crucial topics for brands to understand and address in 2025

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Our popular Future Five 2025 report is an easily digestible trend briefing designed to help you navigate the key insights, opinions and future opportunities crucial for your strategic planning in the year ahead and beyond.

Future Five_Report Spreads_600x400 — The Future Laboratory

Future Five deep dives into a handful of the most popular Topics on our trends and consumer intelligence platform, LS:N Global. These Topics act as platforms offering insight, foresight, trend forecasting and strategic analysis across those key areas where we believe brands and companies should be focusing their attention. 

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What's in the report?

These are the five topics we think are crucial for brands to understand and address in 2025.

Artificial Intelligence
As humanity embraces an inevitable partnership with AI, we focus on how technology empowers rather than enslaves us

Future Spaces
Wellbeing, sustainability and technology will all be key in creating adaptable, people-centric and future-proof spaces that allow communities to thrive.

Gaming
As the gaming community expands beyond, we consider the industry’s diversity challenges and highlight opportunities for engaging Gens Z and Alpha.

Longevity
With global spending on wellness spiralling upwards, eradicating the gender health gap is crucial while addressing trends such as GLP-1 weight loss drugs and consumer demands for elevated wellbeing experiences.

Sustainability
Brands must up the ante in their climate activism, creating tangible positive change in the fashion and luxury industries rather than merely minimising harm.

pexels-googledeepmind-25630349-1 — Google DeepMind

nars-sweet-rush-insatiable-sweep-mini-game-1-1 — NARS

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Future Five 2025 Report

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Future Sessions 2025 Bundle

Purchase both Future Forecast and Future Five 2025 together as part of our Future Sessions bundle.

‘At the core of this report is a unifying concept: the search for balance. Through five carefully curated topics, we emphasise the importance of harmonising the vast potential of technology – particularly AI – with the irreplaceable aspects of human creativity and emotion. We also highlight the need to embrace a holistic approach to wellness, and balance progression with adaptability, when designing future spaces’

Alice Crossley, senior foresight analyst, The Future Laboratory

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This report is based on sector research from LS:N Global.

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