Youth & Media Futures

Reformation Generation

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With our life now predominantly lived in the virtual realm, this year has upended everything we thought we knew about media and technology.

Social media is getting smaller, entertainment is going from user-generated to user-produced, and education is becoming an act of unlearning. These changes are being accelerated by the tech-positive Generation Z – young people who have already proven themselves architects of the digital world are now turning their attention to rebuilding society beyond the limitations of a screen.

Our new Media & Youth Futures report is packed with practical insights and inspiring case studies for your brand to harness these shifts and reach media-hungry members of Generation Z. In a globally turbulent climate, this report is your guide to the trends defining the media and youth sectors, from best-in-class campaigns to emerging social networks and a Gen Z glossary.

Alongside key trends, statistics and global case studies, you’ll discover our latest Media & Youth macrotrend, Reformation Generation. Download it now and harness the trends and strategic implications that will ensure your team and brand are part of this future.

Top image credit: Youth in Power by Ryan McGinley


What's inside the report?

Youth and Media analysis across six key markets, rising trends, case studies and consumer insights combined to help you understand and grasp business success in the years ahead. The report includes:

: Hindsight

An exploration of the recent shifts in the media and youth markets, as Generation Z question current systems, reform the career ladder and eschew mainstream media.

: Insight

Amid a fraught landscape, reformation culture is driving young people to create decentralised places and spaces to express their opinions and challenge the online and offline status quo. Discover the ways brands can help them on their mission.

: Foresight

As this generation mature into adulthood, the 2030s will see consumers redefine the home, decolonise currencies and seek ownership over the brands and products they consume.

: Strategic Implications

A series of practical strategies to harness the intelligence in your organisation, from embracing fandom culture to designing sensorial forms of play.

Image credit: Repurposed Gucci x Preen x Lanvin deadstock by Duran Lantink, Netherlands

Get the report

Help prepare your business for the changes ahead by downloading the Youth & Media Futures Report 2020 now.

This report is free for all LS:N Global members.

If you are a LS:N Global member, you can also access this report for free on LS:N Global here.

*This is a downloadable PDF report. Please consider the environment before printing.


Youth & Media Futures Report

LS:N Membership

This report is based on research from our Youth sector on The Future Laboratory’s trends intelligence platform, LS:N Global.

Members of the LS:N Global premium package gain exclusive access to the trends, markets and innovations across all eight sectors, and are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports. 

Interested in becoming a member? Learn more here.


Image credit: LS:N Global by Victoria Ling for The Future Laboratory

Image credit: LS:N Global by Victoria Ling for The Future Laboratory

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