Future Forecast 2025The most anticipated report of the year breaks down the 50 trends set to shape the coming year
In an ultra-connected world dominated by social media, where platforms like TikTok turn microtrends into viral moments almost overnight, it might seem that everyone already has their finger on the pulse of culture – and that anyone can become a trends expert.
But beneath these surface-level trends – like olive oil as a status symbol or the unapologetic energy of Charli XCX’s Brat Summer – lie deeper, enduring shifts in human behaviour.
What's in the report?
Future Forecast 2025 is a forward-looking guide covering 10 pivotal sectors, each brimming with insights into how brands and consumers are shaping the world of tomorrow. This report sheds light on the core trends and innovations reshaping our lives – from food and drink to sports, beauty, retail and beyond – emphasising curiosity, creativity and sustainability as key driving forces.
In Food and Drink, we reveal a re-imagining of everyday indulgences, where beanless coffee and ‘swicy’ flavour fusions satisfy adventurous, eco-conscious tastes. Design is combining heritage with technology, spotlighting biofabricated materials and climate-resilient solutions that blend nostalgia with innovation.
The Retail sector is shifting towards ‘shopper-tainment’, combining immersive experiences with hyper-personalised AI storefronts. Beauty is embracing cultural pride, wellness-inspired products and interactive tech, catering for the holistic desires of consumers.
Meanwhile, Technology showcases the evolution of AI and spatial computing, from robot-crafted lattes to emotionally intuitive cars reshaping our relationship with digital.
In Fashion, an intersection of tradition and modernity through collaborations and zero-waste designs is uniting storytelling with sustainability. Health and Wellness is expanding to meet the demand for hyper-personalised, proactive care, driven by tech-infused wellness solutions and inclusive fitness. Sports are ushering in a new age of fan engagement, as virtual reality and massive LED displays redefine the stadium experience. In Media, digital and physical spaces are merging, and immersive streaming and interactive storytelling are creating deeper connections. Lastly, we look at how Pop Culture is amplifying the voices of bold creators, fostering community through authenticity and cross-platform experiences.
Together, these insights make Future Forecast 2025 a roadmap to the future across industries and a toolkit for those ready to embrace tomorrow’s opportunities. Dive in to discover how your business can stay ahead in this dynamic landscape.
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This report is based on sector research from LS:N Global.
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