Beauty Futures 2019 : New Report

Beauty Futures:
Bio-positive Beauty Report

Traceable supply chains and condensed routines are in high demand as beauty moves from zero to positive impact

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The beauty and wellness industry is moving beyond an individualistic mindset as curious consumers choose to educate themselves about the benefits of particular ingredients and the effect they have on the planet. 

In our new Beauty Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living. We explore trends such as Acne Positivity skincare and Shaving Rebranded.

We also introduce Bio-positive Beauty, our new macrotrend that examines beauty consumers’ evolving expectations about sustainability. Looking ahead to the new decade, brands will begin their shift away from misleading buzzwords and hyped ingredients towards a more sustainable industry that considers tomorrow’s eco-system.

Top: Eduardo Neira, founder, Azulik Uh May

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What's inside the report

Packed with key trends, case studies and consumer insight, Beauty Futures 2019 will help your brand proactively lead the way. The report includes:

Trends Rising

Encompassing packaging, cosmetics, haircare and skincare, these are the seven trends beauty brands must acquaint themselves with in 2020.

: Macrotrend: Bio-positive Beauty

Beauty consumers are demanding short, traceable supply chains and condensed routines as the mindset in the beauty industry shifts from zero impact to positive impact.


From secretive supply chains to unregulated terminology, the beauty sector is facing a backlash from consumers who are seeking honesty, efficacy and simplicity. 


Traceability and sustainability are becoming tenets of beauty consumers’ daily regimens, driving greater focus on local ingredients and carbon-offsetting initiatives.

: Foresight

Tomorrow’s beauty brands will borrow technological innovations from beyond the sector to amplify our everyday sustainable practices.

: Lab Notes

The report includes practical strategies to harness the intelligence in your organisation, from empowering the positive mindset to developing a hybrid approach to beauty.

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Download the report

Help prepare your business for the changes ahead by downloading the Beauty Futures Report 2019 now.

This report is free for all LS:N Global members.

If you are a LS:N Global member, you can also access this report for free on LS:N Global here.

*This is a downloadable PDF report. Please consider the environment before printing.


Beauty Futures Report


Currency: GBP

Presentations & Workshops

‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’

Maya Draisin, associate publisher and head of marketing, Wired

Our Future of Beauty in-house presentation connects your team with key rising trends, value shifts and case studies that will help future-proof your brand. Our expert researchers and analysts foster an interactive environment to help you achieve your desired outcomes.

The presentation can be tailored to suit a range of formats. Perhaps you want to have a workshop to explore a new product concept, or you have an event that requires a thought-leading keynote? Our in-house presentation can inspire ideas and provide a practical guide to strategies for success in the years to come.



Image credit: Henua Organics

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LS:N Membership

This report is based on research from our Beauty sector on The Future Laboratory’s trends intelligence platform, LS:N Global.

Did you know that we are now offering sector specific LS:N Global memberships?

This new sector package gives you access to all in-depth research from our luxury sector; including macro & microtrends, big ideas, markets, tribes and much more. 

Members of the LS:N Global premium package gain exclusive access to the trends, markets and innovations across all eight sectors, and are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports. 

Interested in becoming a member? Learn more here.


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Image credit: Future of Luxury by Victoria Ling for The Future Laboratory

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Beauty Futures In-house Presentation