Through qualitative and quantitative consumer research, the report offers meaningful insight into the attitudes and behaviours of the Chinese beauty consumer like never before.
The report takes you on a journey through some of the myths that are dominating the beauty sector at present. It highlights and dispels some of these myths, and offers a more nuanced, and in some cases dissenting, voice.
Ultimately, the report serves decision-makers in the skincare and cosmetics industry with a tilt to Chinese consumers, and in turn leads to better, deeper connections with this audience for future marketing strategies.
You can now download the report for free below.
Image credit: Photography by Sunny Ng
We unpack some of the myths and misconceptions that can be grouped together as attitudes, including key takeaways from both Hot Pot China and The Future Laboratory.
We explore how understanding the difference in strongly held attitudes, especially if they are different or more pronounced, is a foundational principle in consumer understanding, and ultimately the secret to winning with China.
Ultimately, just a few (of the many) young Chinese generations’ attitudes to beauty explored in the report, as well as their buying motivations, are only useful to marketing and commercial decision-makers if they are executed in the right channels.
Image credit: Photography by Zhang Kaiyv
This report has been created in collaboration between The Future Laboratory and Hot Pot China.
Members of The Future Laboratory’s trends intelligence platform LS:N Global get free access to more than 50 downloadable trend reports across a range of industry sectors. LS:N Global is a subscription-based trends, consumer foresight and futures innovation platform with original research, analysis, market intelligence and insights on consumer trends.
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Image credit: Labmeta for The Future Laboratory