Future Forecast 2023

50 consumer trends that will define the coming year

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Following a tumultuous year, 2023 looks to a celebration of the innovation that has continued to prevail, the innovators and innovations that disrupt sectors and the trends that provide them with the headwinds of change to do so.

At The Future Laboratory, we have been documenting wave after wave of disruption as innovators take on the challenges that are designed to make tomorrow different, but crucially, to make it better and more regenerative.

This year's Future Forecast 2023 collection, features a PDF trend report and access to a 1-hour webinar. Within this, you’ll discover 50 cross-sector trends and innovations, a series of viewpoint interviews, 10 industry disruptors, and the directions to monitor according to The Future Laboratory’s analysts.

Prepare for 365 more days of innovation, regeneration and inspiration - let the Future Forecast 2023 help you to understand and maximise on the sector opportunities that lie ahead.

Header image: Feels like UGG by UGG, US 


Health_Kickback by Mother Goods, US-2
Retail_Atelier100, UK
Travel_Hôtel Amour for Highsnobiety, France


What’s inside this report?

Our foresight researchers have produced five key trends for each of the 10 sectors. Here’s a snapshot of what you will discover in the report:

: Beauty

In 2023, the beauty sector will simultaneously embrace hyperphysical experience and the growing potential of digital and dual-reality identities. 

: Health & Wellness

Physical spaces and brands will increasingly address the same care needed for our minds as for our bodies. More digital tools will employ AI-driven tech, ushering us into an era of predictive care.  

: Food

Food innovators must explore the digital tools & Web3 capabilities of the Betterverse to provide education about food. Meanwhile, Adaptive Appetites will be key to navigating uncertainty. 

: Drink

The beverage industry will see a wave of decolonisation, with existing brands reassessing their Eurocentric approaches. Simultaneously, the ready-to-drink & no- and low-alcohol markets continue to grow.

: Travel & Hospitality

The emphasis will increasingly be on family-style services and venues built in harmony with the natural environment, as travel and hospitality become proactive in tackling the ongoing climate crisis. 

: Luxury

Luxury is once more becoming exclusive, guilded and hyper-curated. It is also about assets that can be traded and traced in digital as well as physical exchanges.

: Fashion

There is an ease of interconnectivity in the way that Gen Z shop and consume across a growing number of digital resale platforms, while collective nostalgia is also inspiring brands to build archives.  

: Retail

Web3 has the power to unlock community, & retailers will explore this potential in 2023. Digital-first brands are unlocking new physical retail opportunities while bricks-and-mortar retailers are rethinking stores to be Hyperphysical.

: Media, Technology & Fintech

In 2023, the move to a Betterverse for businesses is increasingly being driven by growing challenges to the unregulated dominance big tech has on society.

: Youth

Members of the next-gen audience don’t define themselves by how old they are or where they come from, but by what makes them tick. Youth culture has entered its flat age. It’s lateral, not vertical. 

Image credits: 1. Health Kickback by Mother Good, US 2. Retail Atelier 100, UK  3. Travel Hôtel Amour for Highsnobiety, France.



Online and On-demand

In our new Future Forecast webinar, we explore how businesses can navigate the turmoil and discover unexpected areas of growth. Tune in today to hear The Future Laboratory's co-founder and editor-in-chief Martin Raymond break down the 50 cross-sector consumer trends and innovations that will define the next 12 months.

The 1-hour webinar is available on demand, so you can tune in whenever your schedule permits.


Get your collection

Get the Future Forecast 2023 report and webinar collection together at a discounted rate, or purchase the report separately.

To download your copy, add to cart and then complete your details on the following form. You will receive an email of the PDF report and webinar access link right away.

If you are a member of LS:N Global, you can access the full report here and watch the webinar here.

*This is a downloadable PDF report. Please consider the environment before printing.

Future Forecast 2023 Collection (£90):

Includes both Report + On demand Webinar 

Future Forecast 2023 Report (£50):

Includes Report only

Future Forecast 2023 Webinar (£50):

Includes On demand Webinar only

LS:N Global Membership

This report is based on sector research from The Future Laboratory’s trends intelligence platform, LS:N Global.

Members of the LS:N Global premium package gain exclusive access to the trends, markets and innovations across 21 industry sectors worldwide, and are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports, The Future Laboratory Community and our full programme of online events in 2023.

Interested in becoming a member? Learn more here.


Image credit: Kaleidoscopic Home by Space10, Photo by Seth Nicolas


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