Our foresight researchers have produced five key trends for each of the 10 sectors. Here’s a snapshot of what you will discover in the report:
: Beauty
In 2023, the beauty sector will simultaneously embrace hyperphysical experience and the growing potential of digital and dual-reality identities.
: Health & Wellness
Physical spaces and brands will increasingly address the same care needed for our minds as for our bodies. More digital tools will employ AI-driven tech, ushering us into an era of predictive care.
: Food
Food innovators must explore the digital tools & Web3 capabilities of the Betterverse to provide education about food. Meanwhile, Adaptive Appetites will be key to navigating uncertainty.
: Drink
The beverage industry will see a wave of decolonisation, with existing brands reassessing their Eurocentric approaches. Simultaneously, the ready-to-drink & no- and low-alcohol markets continue to grow.
: Travel & Hospitality
The emphasis will increasingly be on family-style services and venues built in harmony with the natural environment, as travel and hospitality become proactive in tackling the ongoing climate crisis.
: Luxury
Luxury is once more becoming exclusive, guilded and hyper-curated. It is also about assets that can be traded and traced in digital as well as physical exchanges.
: Fashion
There is an ease of interconnectivity in the way that Gen Z shop and consume across a growing number of digital resale platforms, while collective nostalgia is also inspiring brands to build archives.
: Retail
Web3 has the power to unlock community, & retailers will explore this potential in 2023. Digital-first brands are unlocking new physical retail opportunities while bricks-and-mortar retailers are rethinking stores to be Hyperphysical.
: Media, Technology & Fintech
In 2023, the move to a Betterverse for businesses is increasingly being driven by growing challenges to the unregulated dominance big tech has on society.
: Youth
Members of the next-gen audience don’t define themselves by how old they are or where they come from, but by what makes them tick. Youth culture has entered its flat age. It’s lateral, not vertical.
Image credits: 1. Health Kickback by Mother Good, US 2. Retail Atelier 100, UK 3. Travel Hôtel Amour for Highsnobiety, France.
