Gen Alpha: Now and Next 2024–2025

From the Sandbox to Roblox

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This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist.

Our Generations: Now and Next 2024–2025 report takes an in-depth look at key generational demographics – Boomers, Gen X, Millennials, Gen Z and Alphas – and their evolving attitudes to technology, work, finance, education, sustainability, and health and wellness over the next 3–5 years.

Purchase the Gen Alpha: Now and Next report below, or opt for all five Generations: Now and Next reports. Members of LS:N Global get free access to the reports here.

: Hero Image: H&M and Eva Chen, US, Canada and Mexico

GenALPHA Report Spreads 600x400

What's inside the report

Dive into the topics defining Gen Alpha (born between 2013 and 2025), the key consumer behaviours brands need to know about and speculative future scenarios to 2030.

: Drivers

What influences are shaping the future for Gen Alpha? As Benevolent Browsers, we explore their relationship with technology, the long-term Social Scarcity effected by the Covid19 epidemic, the Neo-Nurturing they will receive from their majority Millennial and Gen X parents and the Fluid World they will inhabit.

: Insight

Here we explore the challenges and aspirations defining Gen Alpha.

 Success & Achievement: Pocket Money Economy and Prophetic Professions

 Technology: AI Academics, Digital Architects and the Big Tech Backlash

 Health & Wellness: Anxious Alphas

 Community & Identity: Collective Youth and Mini-Millennials

 Sustainability: Individual Sustainability and Conscientious Consumers

: Foresight

Here, we expand on speculative future scenarios to 2030. For Gen Alpha, we explore: how the Quarter-Life Extension will change their lifetime outlook; how Cyber-Curriculums will become a necessity; and how, with maturity beyond their years, how they will engender Metamorphosing Brands and become Ethical Influencers.

: Strategic Implications and Thought-starters

Actions and future considerations for brands and businesses. 

Image: Cottonbro Studio

Get the report

‘In 2026, the oldest Gen Alphas will celebrate their 13th birthday and officially join social media’

Source: Alice Crossley, foresight analyst, LS:N Global

If you are an LS:N Global member you can access the reports here

Full collection (£850):  

Includes the 5 Generations reports (169 pages)

Individual reports (£250):




All reports and the on-demand online events are available with a subscription to our trends intelligence and consumer foresight platform, LS:N Global. Explore packages and book a demo here.


Explore Generations

With access to LS:N Global you can better understand consumer evolution with continual access to our Generations resource, updated regularly.


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Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.

Photography by Anna Shvets

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Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Photography by RF Studio

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Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Selfridges, UK

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Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Lapse, UK

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Gen Alpha

Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.

Kidfluencer Starterkit by Doortje Smithuijsen and Joep van Osch

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