Gen Alpha: Now and Next 2024–2025From the Sandbox to Roblox
This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist.
What's in the report?
Dive into the topics defining Gen Alpha (born between 2013 and 2025), the key consumer behaviours brands need to know about and speculative future scenarios to 2030.
Drivers
What influences are shaping the future for Gen Alpha? As Benevolent Browsers, we explore their relationship with technology, the long-term Social Scarcity effected by the Covid19 epidemic, the Neo-Nurturing they will receive from their majority Millennial and Gen X parents and the Fluid World they will inhabit.
Insight
Here we explore the challenges and aspirations defining Gen Alpha.
Success & Achievement: Pocket Money Economy and Prophetic Professions
Technology: AI Academics, Digital Architects and the Big Tech Backlash
Health & Wellness: Anxious Alphas
Community & Identity: Collective Youth and Mini-Millennials
Sustainability: Individual Sustainability and Conscientious Consumers
Foresight
Here, we expand on speculative future scenarios to 2030. For Gen Alpha, we explore: how the Quarter-Life Extension will change their lifetime outlook; how Cyber-Curriculums will become a necessity; and how, with maturity beyond their years, how they will engender Metamorphosing Brands and become Ethical Influencers.
Strategic Implications and Thought-starters
Actions and future considerations for brands and businesses.
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This report is based on sector research from LS:N Global.
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