Report: Luxury and Hospitality Futures

Luxury & Hospitality Futures:
Liberation Luxury Report

Insights to inspire and shape your brand’s strategy
for 2020 and beyond

Download now


Where will luxury thrive in the decade ahead? As hyper-connectivity makes new experiences and cultures even easier to access for high-net-worth individuals (HNWIs), luxury brands and hospitality pioneers will break free from conformist brand archetypes, embarking on new adventures by their side

In our new Luxury & Hospitality Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living, from immersive audio formats and homely boutiques to Michelin-starred chefs transforming the humble B&B into gastronomic getaways.

The report also includes our new sector macrotrend, Liberation Luxury, alongside easy-to-implement strategies that will help you and your team intelligently harness these trends in order to seamlessly integrate into luxury consumers’ increasingly curious lifestyles.

Top: Eduardo Neira, founder, Azulik Uh May


What's inside the report

Market analysis, rising trends, case studies and consumer insights are combined to help you mitigate risks and seize opportunities for luxury brand and hospitality success in the years ahead. The report includes:


The drivers behind HNW consumers’growing desire for more flexible, liberated living. Misdirected advertising, a new generation of globally minded luxurians and affluent urban upheaval are each driving new behavioural shifts.


As wealthy consumers embrace untethered lifestyles, luxury brands are stepping into spaces once considered mundane to deliver highly curated, intimate and localised experiences. In this section, we’ll reveal the six emerging trends set to shape new directions in luxury and hospitality.

: Foresight

Looking forward to the decade ahead, unbound luxurians’ lifestyles will be elevated through hyper-personalised, discovery-driven luxury experiences built from a combination of human needs and shared data.

: Lab Notes

To conclude, The Future Laboratory shares practical strategies to harness these trends, from exploring the untapped spaces where luxury experiences can thrive, to examining more inclusive and considerate campaigns.



Download the report

Help prepare your business for the changes ahead by downloading the Luxury & Hospitality Futures Report 2019 now.

This report is free for all members and Luxury & Hospitality Futures Forum 2019 attendees.

If you are a LS:N Global member, you can also access this report for free on LS:N Global here.

*This is a downloadable PDF report. Please consider the environment before printing.


Luxury & Hospitality Futures Report


Currency: GBP

Presentations & Workshops

‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’

Maya Draisin, associate publisher and head of marketing, Wired

Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?

We provide sharp 20-, 40- and 60-minute presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment.

Our Luxury and Hospitality Futures 2019 Presentation will provide insights to help your team adapt to and innovate for the new luxurian mindset.




Image credit: Escapex

4. Escapex

LS:N Membership

This report is based on research from our Luxury sector on The Future Laboratory’s trends intelligence platform, LS:N Global.

Did you know that we are now offering sector specific LS:N Global memberships?

This new sector package gives you access to all in-depth research from our luxury sector; including macro & microtrends, big ideas, markets, tribes and much more. 

Members of the LS:N Global premium package gain exclusive access to the trends, markets and innovations across all eight sectors, and are also entitled to a range of benefits and services, including free access to all of our trends intelligence reports. 

Interested in becoming a member? Learn more here.


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Image credit: Future of Luxury by Victoria Ling for The Future Laboratory


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Luxury & Hospitality Futures In-house Presentation