This report presents innovative brand campaigns, inspiring and essential statistics across the following 10 themes:
: Symbiosis Brands
Brands and retailers are moving away from one-way transactions with their audiences, and inviting the public to take part in the creation of their products or to shape future output.
: Resource Redux
Across sectors, brands are adopting transformative solutions as a way to reduce their reliance on natural resources and their overall carbon output.
: Edible Awareness
As consumers become increasingly conscious of the planetary impact of their lifestyles, innovative solutions are emerging to support self-sufficient and more eco-conscious food futures.
: Equitable Urbanism
Future public spaces will centre around wellbeing, taking into account public safety concerns during the inter-Covid period and rebuilding to prioritise nature and community.
: Inclusive Care
Businesses are recognising that catering
for audiences’ wider needs can no longer be
an afterthought. Instead, intersectional design approaches are becoming a core part of brand strategies.
: Post-taboo Wellness
Health and wellness brands are daring to shout about once-taboo subjects as a way of alleviating concerns among their audiences.
: Expressive Identities
Brands are tapping into the unique identity traits of consumers to create products that are a more personal expression of themselves.
: Meta Living
Brands and consumers are finding their place in the metaverse, replicating real-world experiences and elevating them through escapist environments.
: Hybrid Employees
As remote operations became the norm for many global office workers, the past year has left companies in a state of flux.
: Upskilled Alphas
Beyond traditional classroom learning and parental advice, Generation Alpha are accessing alternative platforms to learn about the world they live in.
Image credits: Collection 1 by AVAVAV, Italy; Nuud Chewing Gum by Mother Design, UK; Rebuild the World by Lego
