Innovation Debrief 2021

The 50 most boundary-pushing campaigns of 2021


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Overview

As communities begin to rebuild, 2021 is fast becoming the foundation for a new era of innovation.

In last year’s Innovation Debrief, we explored ways in which brands and citizens reacted to the Covid-19 pandemic through resilient and adaptive strategies. Now, as communities begin to rebuild, longer-term hybrid approaches to living, working, creating and learning are coming to the fore.

 

Bringing together some of the most impactful case studies from our trends intelligence platform, LS:N Global, this year’s Innovation Debrief looks at the most original examples of how brands are responding to changing consumer needs. In this report, you will uncover the 50 most boundary-pushing campaigns of the year to date, learn about creating equitable urban futures, and delve into the myriad ways that businesses are infiltrating the metaverse.


We have also included need-to-know statistics, insights from our in-house foresight experts, original thought-starters from our Futures 1000 network, and strategic implications t
hat will tangibly address how and why you can adopt these lessons. 

Become a member of our trends intelligence platform, LS:N Global to get access to the Innovation Debrief 2021 report.

 

Header image: Gucci Garden Archetypes on Roblox


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What's inside the report?

This report presents innovative brand campaigns, inspiring and essential statistics across the following 10 themes:

: Symbiosis Brands

Brands and retailers are moving away from one-way transactions with their audiences, and inviting the public to take part in the creation of their products or to shape future output.

 

: Resource Redux

Across sectors, brands are adopting transformative solutions as a way to reduce their reliance on natural resources and their overall carbon output.

 

: Edible Awareness

 

As consumers become increasingly conscious of the planetary impact of their lifestyles, innovative solutions are emerging to support self-sufficient and more eco-conscious food futures.

 

: Equitable Urbanism

 

Future public spaces will centre around wellbeing, taking into account public safety concerns during the inter-Covid period and rebuilding to prioritise nature and community.

 

: Inclusive Care

 

Businesses are recognising that catering
for audiences’ wider needs can no longer be
an afterthought. Instead, intersectional design approaches are becoming a core part of brand strategies.

 

: Post-taboo Wellness

 

Health and wellness brands are daring to shout about once-taboo subjects as a way of alleviating concerns among their audiences.

 

: Expressive Identities

 

Brands are tapping into the unique identity traits of consumers to create products that are a more personal expression of themselves.

 

: Meta Living

Brands and consumers are finding their place in the metaverse, replicating real-world experiences and elevating them through escapist environments.

 

: Hybrid Employees

As remote operations became the norm for many global office workers, the past year has left companies in a state of flux.

 

: Upskilled Alphas

 

Beyond traditional classroom learning and parental advice, Generation Alpha are accessing alternative platforms to learn about the world they live in.

 

Image credits: Collection 1 by AVAVAV, Italy; Nuud Chewing Gum by Mother Design, UK; Rebuild the World by Lego


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Get the report

The Innovation Debrief 2021 report is available exclusively for members of The Future Laboratory's trends intelligence platform, LS:N Global.  Become a member to get access.

This report is based on research from the News section of LS:N Global. Members gain exclusive access to the daily news, in-depth trends, markets, big ideas and innovations from a range of different industry sectors. Members are also entitled to exclusive features and benefits, including free access to all of our trends intelligence reports, on-demand webinars and online events.

Get in touch with a member of our team to discuss our membership packages and book a demo of LS:N Global today.

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Image credit: LS:N Global by Victoria Ling for The Future Laboratory

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