In last year’s Innovation Debrief, we explored ways in which brands and citizens reacted to the Covid-19 pandemic through resilient and adaptive strategies. Now, as communities begin to rebuild, longer-term hybrid approaches to living, working, creating and learning are coming to the fore.
Bringing together some of the most impactful case studies from our trends intelligence platform, LS:N Global, this year’s Innovation Debrief looks at the most original examples of how brands are responding to changing consumer needs. In this report, you will uncover the 50 most boundary-pushing campaigns of the year to date, learn about creating equitable urban futures, and delve into the myriad ways that businesses are infiltrating the metaverse.
We have also included need-to-know statistics, insights from our in-house foresight experts, original thought-starters from our Futures 1000 network, and strategic implications that will tangibly address how and why you can adopt these lessons.
Become a member of our trends intelligence platform, LS:N Global to get access to the Innovation Debrief 2021 report.
Header image: Gucci Garden Archetypes on Roblox
: Symbiosis Brands
Brands and retailers are moving away from one-way transactions with their audiences, and inviting the public to take part in the creation of their products or to shape future output.
: Resource Redux
Across sectors, brands are adopting transformative solutions as a way to reduce their reliance on natural resources and their overall carbon output.
: Edible Awareness
As consumers become increasingly conscious of the planetary impact of their lifestyles, innovative solutions are emerging to support self-sufficient and more eco-conscious food futures.
: Equitable Urbanism
Future public spaces will centre around wellbeing, taking into account public safety concerns during the inter-Covid period and rebuilding to prioritise nature and community.
: Inclusive Care
Businesses are recognising that catering
for audiences’ wider needs can no longer be
an afterthought. Instead, intersectional design approaches are becoming a core part of brand strategies.
: Post-taboo Wellness
Health and wellness brands are daring to shout about once-taboo subjects as a way of alleviating concerns among their audiences.
: Expressive Identities
Brands are tapping into the unique identity traits of consumers to create products that are a more personal expression of themselves.
: Meta Living
Brands and consumers are finding their place in the metaverse, replicating real-world experiences and elevating them through escapist environments.
: Hybrid Employees
As remote operations became the norm for many global office workers, the past year has left companies in a state of flux.
: Upskilled Alphas
Beyond traditional classroom learning and parental advice, Generation Alpha are accessing alternative platforms to learn about the world they live in.
Image credits: Collection 1 by AVAVAV, Italy; Nuud Chewing Gum by Mother Design, UK; Rebuild the World by Lego
The Innovation Debrief 2021 report is available exclusively for members of The Future Laboratory's trends intelligence platform, LS:N Global. Become a member to get access.
This report is based on research from the News section of LS:N Global. Members gain exclusive access to the daily news, in-depth trends, markets, big ideas and innovations from a range of different industry sectors. Members are also entitled to exclusive features and benefits, including free access to all of our trends intelligence reports, on-demand webinars and online events.
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