There are two ways to work with us.

An ongoing partnership keeps you ahead of change throughout the year or a bespoke project answers the question in front of you now.

At The Future Laboratory we’ve spent 25 years turning what’s new, next and challenging into opportunities you can act on today.

We coined and defined the Bleisure economy back in 2009, and it is now a key market concept.We introduced global markets to phygital in 2011, and to longevity in 2013, way before these things became vital profit centres and core market drivers.We keep doing this every day, through ongoing partnerships and bespoke projects, helping clients to spot markets early, define opportunities and act on them. Whether you want foresight built into how your organisation works or a specialist team to answer one specific challenge, choose your route below.

Join the world’s most prestigious companies using our foresight and HUMAN+^TM approach before they make their biggest decisions.

01Partnerships

Foresight, built into how you work and where you need it

A retainer-based partnership over one to two years, built around your team and your priorities. You choose which parts of our foresight you need and how often each is delivered, so you stay ahead of change rather than chasing it.

Some start from a blank page. Recent partnerships have even included quarterly panels we design and host, bringing together experts, innovators and disruptors around a topic that matters to the client. Built from this list, from your idea or from scratch, we’ll shape it with you.

TALK TO US ABOUT A PARTNERSHIP

WHAT COULD BE INCLUDED

Always-on access to our Intelligence Platform
Quarterly briefings for senior leaders: a clear, prioritised view of the big issues shaping your market
Analyst calls with the strategic foresight teams behind our data and research
Regular sector newsletters and signal decks for your wider business
Trend presentations, workshops and Foresight Masterclass training, so you can boost your team’s research and foresight capabilities
Access to our exclusive webinars, events and live conversations with experts
Check-in calls and sector advice with our co-founders, experts and principal analysts

That’s a starting list, not a fixed one. Most partnerships operate on a bundling basis:

Intelligence Platform access with monthly newsletters and analyst calls, or Strategic Foresight Intelligence Briefings paired with company-wide access to our intelligence.

02Projects

Strategic solutions to the immediate challenges impeding your success

A bespoke response to a specific brief or question. We work with you to define what you need to know, then build the right mix of research to answer it. Every project draws on our existing intelligence, and where the brief calls for it, we add primary research such as expert interviews, consumer research and bespoke quantitative surveys. What you get is built to answer your question, not adapted from someone else’s.

TWO DIRECTIONS

Internally facing: research that informs your own decisions, such as sizing a new market, defining your future consumers or building the case for where to invest next
Externally facing: bespoke content for your own thought-leadership, such as co-branded reports and campaigns that put your brand in the conversation, build authority, generate leads and earn press coverage

TALK TO US ABOUT A PROJECT

QUESTIONS WE'VE HELPED ANSWER

Where is our sector heading over the next 5–10 years and what does it mean for us?
Which new markets or categories should we enter next?
Who are our future consumers and what will they expect from us?
What new products or services should we be developing?
How do we differentiate ourselves and future-proof our brand positioning in light of what comes next?
How do we build foresight into the way our whole business plans?
What should we be saying publicly to own the conversation in our category?

Not sure which one you need?

Partnership: choose a partnership if you want foresight built into how your business plans, with regular delivery over one to two years
Project: choose a project if you have a specific question or strategy that needs a clear answer, typically over a shorter term
Both: many clients do both, with a partnership running over one to two years and projects added alongside it for the big questions

Either way, get in touch and we’ll help you work out the right shape from there.

GET IN TOUCH

Diageo

FORESIGHT FRAMEWORK : PROJECT

How can Diageo embed foresight thinking at the core of its business, practical across markets, brands and functions?

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Together Group

THOUGHT LEADERSHIP : PROJECT

How The Future Laboratory and Together Group created a unified, authoritative voice that would cut through a crowded market.

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Gulfstream

CATEGORY & MARKETS RESEARCH : PROJECT

How can Gulfstream adapt to offer the ultimate private aviation experience of the future?

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Dell

FAR FUTURES SCENARIO-PLANNING : PROJECT

How do we help Dell stay relevant across a timeframe of 10 years and beyond?

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What our Clients say

‘I’m forever having discussions in different areas of the business about what this could mean for us and how the insights could inspire us.’

‘I have worked with The Future Laboratory on two occasions and each time I have been amazed with their professionalism, insights, ability to get the job done and flexibility.’

LS:N Global is now The Future Laboratory

A new home for our intelligence partnerships.

Welcome to a faster, more intuitive way to access our HUMAN+™ trends, consumer insights and strategic foresight – now brought together for the first time.Our aim is to help you define the future – rather than being a hostage to it.

Become a Partner

There are two ways to work with us.

An ongoing partnership keeps you ahead of change throughout the year or a bespoke project answers the question in front of you now.