14 February 2023
Author: The Future Laboratory
The filmmaking industry sits at a crossroads of change. It is emerging from a period of stasis and survival, and the next decade will see the way we create film and media content transform, as makers come together to rebuild the system, bringing fresh attitudes and values with them.
Access to technology, collective influence and new structures are routing power away from time-honoured industry gatekeepers. These shifts are changing stories and content, how we consume them and who gets to tell and create them–for the better.
In this report, we identify four sets of Future Filmmakers and examine their values and priorities, as well as the tools and systems that are vital to their filmmaking needs.
As the filmmaking industry establishes a post-pandemic landscape, social, cultural and technological driving forces are ushering in a new dawn for how content is conceived, created and consumed.
Here, we explore some of those forces:
: Digital in Demand
Digital acceleration, spurred by the pandemic, has seen advanced technologies become a ubiquitous part of our day-to-day lives. It’s transformed how a wide range of industries operates and has changed the creation, production and consumption of content.
: Creative Class
Creatives are emerging from a period of employment uncertainty with fresh attitudes to work. According to WeTransfer, 61.6% of people who started new jobs in 2020 say they’re having more creative ideas than ever, while research from SignalFire reveals that more than 50m people around the world consider themselves content creators.
As concerns about coronavirus recede, the collective energy used to withstand the pandemic is being refocused to spark meaningful action against the climate emergency we all face.
Discover our Symbiotic Storytellers market – harnessing advancements in AI, data and decentralisation, film-makers are creating new relationships of exchange between audiences and creators.
DISCOVER SYMBIOTIC STORYTELLERS
Through our research, we have identified four future types of filmmaker emerging in response to a shifting landscape. Each is building a new future for the filmmaking industry and redefining its capabilities.
Through the lens of each type of filmmaker, the report explores their values and priorities, the tools and platforms they are embracing, and the movements they are inspiring as the industry builds back better:
: Empowered Creators
The industry is waking up to the cultural and commercial power of individual creators and solo shooters, setting new standards that ensure democratisation extends to access, education and beyond.
: New Tech Masters
Streamlined digital solutions are transforming the filmmaking industry by enabling productions to function better, for less.
: Symbiotic Storytellers
Harnessing advancements in AI, data and decentralisation, filmmakers are creating new relationships of exchange between audiences and creators.
: Conscious Collectives
The ethics of the filmmaking industry have been thrust sharply into focus, encouraging a new consumer cohort to prioritise collective and progressive movements towards industry betterment.
This is just a snippet of The Future of Filmmaking report. Click below to download the full report PDF.
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