As we wrestle with the modern demons of our post-crash, post-truth world, a powerful new drive for radical equality led by women could hold the key to our political, economic and social salvation. Both sexes are missing out on the huge productivity and potential that could come from unleashing female innovation and entrepreneurialism.
This report unpacks the influential consumer and technology trends that are driving a female future that rewrites narratives around gender, career and family. Women will use these trends to recalibrate, reorganise and redefine what it means to be an entrepreneur around a new set of priorities that will force governments and businesses to abandon old ideas of power, diversity, fluidity and privilege. With contributions from inspirational women including the first female dean of Harvard Business School, the report will help your organisation to envisage, support and cultivate a female future that benefits us all.
Top: Girls Garage is a design and building programme for girls aged 9–13, US
Right: Nike+ Training Club Community
Inspired by unique ethnographic research, our recent Female Futures Forum helped delegates to unleash the power of women’s entrepreneurialism. We are pleased to provide below a downloadable report packed with insights covered on the day, from rising trends to three different female futures envisaged by our inspiring contributors.
The Future Laboratory’s analysis of the current state of female entrepreneurship, alongside powerful
: Trend Rising
These include the fluid, borderless and gender-neutral mindset of Generation Z; flexible working and living conditions as an inspiring lifestyle choice; emotional intelligence as a driver of business; life-long learning for a succession of different careers; and long-term vision rather than get-rich-quick strategies.
: Three Female
Three successful, creative women imagine and map out the initiatives, decisions, triumphs and disasters that might happen by 2027 – and examine three very different female futures.
: Conclusion and Toolkits
To achieve the most optimistic future, we propose five bold changes organisations can make to the way women are supported. These include adopting a new growth agenda beyond the balance sheet; taking the lead from Generation Z in going gender neutral; and opening the echo chamber, with men as an integral part of the conversation on female empowerment.
Do you want to help unleash the power of female innovation and entrepreneurialism?
Are you ready to embrace an emotionally intelligent approach to business and profit?
Help to prepare your business for the changes ahead by downloading the Female Futures Report 2017 now.
This report is free for all members, please contact Accountmanagers@thefuturelaboratory.com directly to get a copy.
*This is a downloadable PDF report. Please consider the environment before printing.
Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?
We provide sharp 20-, 40- and 60-minute presentations, delivered by our expert researchers and analysts, that feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment. Our Female Futures presentation is designed to help you reframe thinking around women’s entrepreneurialism and formulate the strategies your business needs to apply in order to remain fit for future.
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’ – Maya Draisin, associate publisher and head of marketing, Wired