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The Future Laboratory and M_Use

Features

Published by:

8 May 2019

Author: Martin Raymond and Christopher Sanderson

Image: Embr Waves, US

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New collaboration with Avery Dennison and The Future Laboratory explores the implications of today’s trends on the future of label and packaging design.

In the new monthly column on Avery Dennison's inspiration platform M_Use, The Future Laboratory provide insights on global drivers, macro and micro trends and their impact on consumers, brands, and the label and packaging industry.

In the first article published today, we consider blockchain as a way to make labelling data more robust, information transparency more accessible, and ultimately empower consumers about their purchasing decisions.

Product labels have many functions – to be eye-catching and attract attention on the shelf is one, but perhaps the most important function is to inform consumers. And yet in recent years, the data on labels has left many wanting. Almost half (48%) of consumers feel that they do not know enough about a product despite reading the label (source: Label Insight). Read the full story here.

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"As Futurenauts, forecasters, and analysts of tomorrow, we seek out the places, portals, people and processes that allow us a glimpse of what could be when designers, scientists, packing creatives and material specialists mix and merge talent with insight, the obvious and the counter-intuitive. The team at M_Use, one of the platforms that we visit regularly, and at Avery Dennison, sits within this category and culture." said Martin Raymond and Christopher Sanderson, co-founders, The Future Laboratory.

"Their work has always been on our radar – because they’re scientists who create, and creatives who happen to be scientists! Now that we’ve been asked to partner with them to identify the trends that are set to define and drive tomorrow’s consumer landscape, we look forward to continuing our journey into the future together."

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